Football's Magic Money Tree

Royboyclaret · Post by **Royboyclaret** » Mon Jan 13, 2020 8:41 pm

Chester Perry wrote: ↑
Thu Jan 09, 2020 12:51 pm
@SwissRamble with his usual excellent analysis - Chelsea's financial results 2018/19

https://twitter.com/SwissRamble/status/ ... 3942437888

Some astronomical figures there at Chelsea. When perusing other PL clubs' accounts always find it interesting to make comparison with Burnley's wherever possible. In this case Matchday Income makes fascinating reading, Chelsea have an average attendance over the season at almost exactly twice that of ours (40.5k to 20.4k). And yet their total Total Matchday Income is £66.6m compared to our £5.6m, over 10 times our figure. Proof, for once, that Burnley fans have been royally treated by the Board over our PL seasons.

Chester Perry · Post by **Chester Perry** » Mon Jan 13, 2020 8:46 pm

Royboyclaret wrote: ↑
Mon Jan 13, 2020 8:41 pm
Some astronomical figures there at Chelsea. When perusing other PL clubs' accounts always find it interesting to make comparison with Burnley's wherever possible. In this case Matchday Income makes fascinating reading, Chelsea have an average attendance over the season at almost exactly twice that of ours (40.5k to 20.4k). And yet their total Total Matchday Income is £66.6m compared to our £5.6m, over 10 times our figure. Proof, for once, that Burnley fans have been royally treated by the Board over our PL seasons.

Including our corporate ticket holders - those lounges at Chelsea are eye wateringly expensive

Royboyclaret · Post by **Royboyclaret** » Mon Jan 13, 2020 9:27 pm

Have to say, and not for the first time, that Swiss Ramble take an unbelievably in-depth analysis of Chelsea's financial situation. The best part for us is where he makes comparison with all other PL clubs and particularly interesting is a look and breakdown of our Broadcast Income for the '18/'19 season.

Our figure in the previous season, when we finished 7th, was £119.8m and understandably drops this time round to £107.4m as a result of finishing 15th and losing some £12.4m in merit payments.

The breakdown for the '18/'19 season (and something we have not yet seen from our Club) is as follows :-

PL place......15th
LIve TV matches.......11
Equal share.......£34.4m
Facility fees........£13.3m
Merit payment......£11.5m
Overseas TV.......£43.2m
Other revenue........£5.0m

Total Broadcast Income.......£107.4m.

All the above should ensure a Total Turnover for us to Jun'19 of some £127m when our accounts are finally revealed at the beginning of April.

Vegas Claret · Post by **Vegas Claret** » Mon Jan 13, 2020 9:51 pm

saw this earlier

Chester Perry · Post by **Chester Perry** » Mon Jan 13, 2020 9:56 pm

Roy I think turnover may nudge past £130m with our European adventure helping Matchday, TV, Commercial, Catering and retail income - not forgetting that £600k from Uefa for our efforts in the qualifying rounds

Pstotto · Post by **Pstotto** » Mon Jan 13, 2020 10:03 pm

Not bad Chester, but some way to go before you reach the 450,000 viewings I got on clarets-mad for my video at Wigan 'Come on Burnley OOOOOOOh'

Maybe laters...

Chester Perry · Post by **Chester Perry** » Mon Jan 13, 2020 10:29 pm

I can only flounder in your wake o great one

Chester Perry · Post by **Chester Perry** » Mon Jan 13, 2020 10:51 pm

Antonio Conte wins another case against Chelsea regarding his dismissal - fortunately for them the additional payout is effectively a bit of loose change

https://www.dailymail.co.uk/sport/footb ... alian.html

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 12:50 am

as many of you are aware a hate the fact we have a betting company on our shirt - this article tells us what we know and why it will persist until the authorities ban it

https://www.dailymail.co.uk/sport/footb ... -cash.html

surprising how much we get compared to some others - Everton's deal is remarkably poor for such an establishment club

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 9:01 am

The Deloitte Money report is here for 2020 before over half the league have reported on last season's financials

https://www.theguardian.com/football/20 ... ake-in-8bn

https://www2.deloitte.com/uk/en/pages/s ... eague.html

full report accessible from that page - only 20 listed

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 3:54 pm

@Honigstein with a useful bit of info re that Deloitte money league report

https://twitter.com/honigstein/status/1 ... 3194161152

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 4:56 pm

@theESK with the headline figures that Everton are expected to announce this evening at their AGM - Accounts set to reveal losses of £111,815,000 and an operating loss £29,707,000 for extended 13 month financial year to 30 June 2019 - together with a net reduction in debt due to another cash injection from the majority shareholder

https://twitter.com/theesk/status/1217070468966109184

they would like the AGM to answer the following

https://theesk.org/2020/01/13/questions ... l-meeting/

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 5:54 pm

Nice little tidbit from that Deloitte report on what is behind Barcelona's surge in revenues

"Barca’s commercial operation generated €383.5m, an increase of €60.9m (19%), which is more than the total revenue of the 12th place club in this year's Money League. This was predominantly achieved through the decision to bring its licensing and merchandising operation in-house giving the club additional control over how its products are promoted and sold and the ability to report this on a gross revenue basis. The increased autonomy has seen this arm of the business alone generate €63m in its first year, and the club expect further increases in 2019/20."

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 5:58 pm

ITV is in negotiations with BT for a portion of it's 2021-24 Champions League rights

https://www.soccerex.com/insight/articl ... h-bt-sport

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 6:05 pm

Food and drink to the big six in their bid to increase their share of TV revenues - survey finds that 96% of UK Pay TV subscribers would pay for personalised TV channels

https://www.soccerex.com/insight/articl ... v-channels

Depressing to think how this would impact the competitive balance of our leagues

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 6:08 pm

The plan that led to Barcelona's rise to the summit of the Deloitte Money League - this interview is from 2017

https://www.sportbusiness.com/2017/01/f ... ball-club/

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 6:29 pm

as a repost to last night's link to an article that argued that betting sponsorship was here to stay in football - this one from the Times argues that is could be on it's way out

Betting firms facing curbs on shirt deals
Martyn Ziegler Chief Sports Reporter - January 14 2020, 12:01am,

The biggest shake-up of gambling laws in Britain for 15 years could lead to restrictions on football clubs’ shirts carrying the names of betting companies, including a blanket ban.

Ministers have committed to reviewing the Gambling Act 2005 and it is expected that the regulations surrounding sponsorship of football shirts, and gambling advertising in sport generally, will be among a host of regulations that are assessed.

There has been increasing pressure to tackle the close relationship between football and gambling, especially with the rise of online betting and casinos.

Imposing a blanket ban would have a big impact on the income of clubs: in the Premier League, half of the 20 clubs have betting firms as shirt sponsors and that rises to 15 of 24 in the Championship. About £40 million a year goes to the Football League and its clubs from the gambling sector.

Even if the government stops short of imposing a ban on shirt sponsorship, it is understood the Labour opposition would seek to introduce amendments to any new legislation proposing that it is outlawed.

A spokesman for the Department for Digital, Culture, Media and Sport told The Times: “We are committed to reviewing the Gambling Act to ensure that regulations are fit for the digital age. The government will not hesitate to take further action to help protect people from gambling-related harm.”

Restrictions that fall short of a ban on shirt sponsorship could form part of the review; for example betting companies may have to demonstrate that they are more active in promoting responsible gambling, or to introduce new measures for online betting to prevent problem gamblers overspending.
Helen Whately, the minister in charge of gambling, referenced the review of the Gambling Act last week in response to the furore over the Football Association having sold exclusive FA Cup TV rights to an agency, which then sold them on to betting companies.

The sponsorship of Derby County by the online casino 32Red has taken gambling’s relationship with clubs to a new level: the company has a “star player” clause, which provides an extra £1.5 million to the club, and Wayne Rooney has worn the No 32 shirt since he arrived at the club.

Rosena Allin-Khan, the MP who is standing for election as Labour’s deputy leader, said at the start of the season: “We are seeing an increase in the number of football clubs sponsored by gambling companies this season. This relationship is now out of control.”

Tim Crow, an independent sports marketing expert who has worked with betting companies, said: “There are a lot of people in the industry who believe that in the next five years, gambling advertising will be prohibited. I am not convinced that will happen but I do think regulations will be tightened.”

The ten Premier League clubs with shirts sponsored by betting firms are generally the smaller teams: none of the “big six” clubs’ shirts are. Of the £350 million annual income from shirt sponsors, £69 million comes from betting companies. The spokesman for the Premier League, which does not have a betting partner, said: “Betting and sport have a historic association. The government has a vital role in ensuring that an effective regulatory regime is in place and to help protect people from gambling-related harm.

“All our clubs have always fully complied with all regulatory requirements and will continue to do so. The Premier League looks forward to contributing to the government review.”

Any ban on gambling advertising in football would potentially have a greater impact in the EFL, which is sponsored by Sky Bet.

An EFL spokesman said: “The EFL does discuss issues relating to gambling policy with DCMS on a regular basis as we continue to recognise the importance of protecting people from gambling-related harm.

“It remains our view that the gambling industry should make a financial contribution back into football, given the significant revenues it generates from our matches without bearing any of the associated costs.

“Over £40 million a season is paid by the gambling sector to the League and its clubs, which is a significant part of the EFL’s financial model.

“However, the EFL recognises that it should promote gambling in a safe and responsible way and we are always happy to discuss with the government how this can best be achieved.”

The EFL said it had a range of initiatives to promote responsible gambling that included “protecting minors and the vulnerable.”

Clubs in countries such as Italy and Turkey are not allowed by law to have shirts sponsored by gambling firms. In Germany, one Bundesliga team — Paderborn — has a betting shirt sponsor, probably because it is less easy to comply with regulations that outlaw the promotion of casinos but allow the advertising of sports betting.
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Simon Chadwick for one is not convinced that the shirt sponsorship is going to end any time soon

https://www.sportbusiness.com/news/gamb ... nt-review/

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 7:45 pm

Everton have confirmed those huge figures and that Moshiri's best mate has paid £30m for the naming right's option on the new Stadium which has still to receive official planning permission - meanwhile Spurs still cannot find someone to stump up 20m a year on one that is built and regarded as the best of it's kind in the world

https://www.bbc.co.uk/sport/football/51114007

The Telegraph's take

https://www.telegraph.co.uk/football/20 ... um-former/

Liverpool Echo gives some greater detail

https://www.liverpoolecho.co.uk/sport/f ... g-17567757

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 9:08 pm

Macclesfield back at the High Court tomorrow for another edition of the winding-up carousel

https://twitter.com/KieranMaguire/statu ... 1488754689

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 10:15 pm

above I hinted that that naming rights option for Everton's new stadium was strange - I am not the only one that thinks so it seems

https://twitter.com/tariqpanja/status/1 ... 7173633025

not forgetting that USM also sponsor the training ground - and that sponsorship value has doubled to 12m a season - for context yesterday's Daily Mail report on betting shirt sponsorship suggested Everton got £10m for that from SportPESA

meanwhile theESK provide a first analysis of those Everton 2018/19 results

https://theesk.org/2020/01/14/record-lo ... ts-option/

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 10:20 pm

@KieranMaguire is busy doing his thing with the Everton 2018/19 financial results as well

https://twitter.com/KieranMaguire/statu ... 3171934210

Chester Perry · Post by **Chester Perry** » Tue Jan 14, 2020 10:30 pm

The crap that is the modern game as a result of those that are deemed "fit and proper" to run and own a football club - Coventry City to play at home in the 4th round of FA Cup against Birmingham City whose fans will have to sit in the away end of their own ground

https://twitter.com/Awaydays23/status/1 ... 2645608448

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 12:13 am

It has taken a few hours but Everton's accounts have finally appeared on their website

https://evertonfc-static-files.s3.amazo ... ow-res.pdf

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 12:42 am

back in November the Telegraph ran a story about the Charity commission looking at a formal investigation into the PFA - well now it has been confirmed

https://www.thirdsector.co.uk/regulator ... le/1519300

the Times are running a story about Gordon Taylor facing renewed pressure to quit his £2.3 m role

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 11:34 am

KPMG's Football Benchmark have released their European Champions report looking at the finances of the domestic Champions of Europe's top 8 leagues

https://www.footballbenchmark.com/libra ... eport_2020

the full report is here

https://www.footballbenchmark.com/docum ... 20_WEB.pdf

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 11:58 am

With spurs leapfrogging Arsenal and Chelsea in the Deloitte Money League table to become London's biggest club financially, there is speculation that this supremacy may last a while - from the evening standard with input from @DrRob_Wilson

https://www.standard.co.uk/sport/footba ... 1579003198

this article like the report itself and recent work from @SwissRamble shows just how important Champions League football is to the bottom line of Europe's biggest clubs - many will expect that competition to add £100m - £175m to their revenue through TV, Matchday and Commercial Sponsorship

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 12:15 pm

fascinating podcast on the decline and fall of loans in football from Football Today

https://podtail.com/en/podcast/football ... -football/

the opening sequence helps Burnley fans understand that our club has always been different to those down the road

as Palace pay a £1m loan fee for Cenk Tosun plus his £100k p/w wages

https://twitter.com/KieranMaguire/statu ... 3991898112

Buxtonclaret · Post by **Buxtonclaret** » Wed Jan 15, 2020 12:40 pm

Chester Perry wrote: ↑
Wed Jan 15, 2020 12:42 am
back in November the Telegraph ran a story about the Charity commission looking at a formal investigation into the PFA - well now it has been confirmed

https://www.thirdsector.co.uk/regulator ... le/1519300

the Times are running a story about Gordon Taylor facing renewed pressure to quit his £2.3 m role

Always felt that old saying "where there's muck there's money" was the wrong way around.
Wonder if Mr Taylor has had Septic in his office.
In a purely advisory capacity, of course.

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 1:23 pm

having looked at the Deloitte report yesterday @sportingintel posted this - revenue polarisation is going to be a popular term in the coming year I think

https://twitter.com/sportingintel/statu ... 1608717314

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 1:34 pm

Macclesfield's winding up order petition adjourned for 70 day's following several offers for shares

https://www.theguardian.com/football/20 ... lub-shares

is it me or does this just allow the owner to keep missing pay-days in the same way Bolton did

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 6:12 pm

@KieranMaguire showing us that spending in football never really changes as the Premier League (for all it's great wealth) appears to be on a downward spiral regarding profitability

https://twitter.com/KieranMaguire/statu ... 2177271808

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 6:23 pm

FIFA show the benefit's of taking charge of African football - ostensibly to help them sort out their financial and organisational mess

https://twitter.com/tariqpanja/status/1 ... 7153830912

more detail here

https://apnews.com/18a03cea019d9c6004e0ef26e1828e85

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 8:01 pm

Bridge transfers (a player signs for a club without ever having the intention of playing for them before moving onto another club) are not something you hear much about, though they are becoming more prevalent especially at Academy level - Aston Villa have recently upset West Brom by signing an Academy player from Barcelona that left West Brom in the summer

here LawInSport reports on a case where the Spanish Football Federation made an unprecedented ruling on a player involved in a bridge transfer

https://www.lawinsport.com/topics/item/ ... federation

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 11:11 pm

Interesting article in the Telegraph saying a new UEFA report comment on the fact that Premier League clubs are swallowing debts because of the fear of relegation - the report is not named and I cannot find it on UEFA's website, though the 11th Edition of club licensing benchmarking report on European club football is due any time now.

Premier League clubs swallow huge losses through fear of relegation
Tom Morgan, Sports News Correspondent - 15 January 2020 • 10:30pm

losses because boards are gambling too much on the transfer market to avoid relegation, Uefa figures indicated on Wednesday night.

Only 12 teams in total posted a profit in the 2018 financial year, compared to 18 in 2017, a new European football report says. The figures were published by the governing body a day after Everton reported a £112 million loss.

In a bid to explain why almost half of the sides were now posting losses, Uefa cited “substantial investment in transfers, with clubs wanting to secure their position in the highly lucrative Premier League and take advantage of that league’s soon-to-be-enhanced TV deal”.

The dramatic fall in numbers of clubs posting profits is likely to recover next year, however, as Premier League broadcasting rights will climb by eight per cent to £9.2 billion for the 2019 to 2022 cycle. A drop in the value of domestic rights has been offset by overseas broadcasters, who are paying around 30 per cent more for games during the next three seasons.

Overall, however, Premier League revenue is already racing away from most European leagues, with English clubs generating more than 50 of 55 other member countries combined.

Across Europe, profits continue to be gobbled up by the big five leagues – England, France, Germany, Italy and Spain – which accounted for 75 per cent of the overall €21 billion (£18 billion) generated by clubs in the Uefa audit.

However, the likes of Everton are among a host of English clubs outside the top six to feel the pinch. The club this week confirmed the worst losses in their history – £111.9 million in for the most recent accounting period, 2018-19.

Next year’s finances – and the risk of any breach in Premier League profit and sustainability rules – have been eased, however, by a £30 million naming-rights option for their proposed new stadium with former Arsenal shareholder Alisher Usmanov.

Uefa’s report, meanwhile, found Premier League teams generated a combined €5.4 billion (£4.6 billion), compared to the €5.25 billion (£4.49 billion) earned by the top-division teams in the bottom 50 countries.

The report found that 17 of the top 20 earners from broadcasting revenue across Europe were English clubs but that 53 per cent of Premier League clubs’ revenue came from broadcasting, the highest reliance on this form of income anywhere in Europe.

Preliminary reporting for 2019 suggested that the top 30 richest clubs in Europe would account for more than half of total revenue in the next edition of the report.

Reflecting on the report, Aleksander Ceferin, the Uefa president, warned of “a number of threats to continued European football stability and success” following a year in which radical changes to the format of the Champions League have been proposed by the European Club Association. Florentino Perez, the Real Madrid president, has also recently become president of the new World Club Football Association.

Ceferin said that risks “include the globalisation-fuelled revenue polarisation, a fragmenting media landscape, and cases of over-dependence on transfer activity revenue”.

The WCFA has held talks with private equity partners over the formation of a global league. Ceferin last month branded the plans “insane”.

The wage bills of clubs across Europe grew by 9.4 per cent overall, with 64 per cent of revenue paid out in wages in 2018. English teams made up nine of the top 20 in terms of wages paid. Of the top 20 teams, five – Barcelona, Everton, Leicester, Monaco and Crystal Palace – reported a wage bill of more than 70 per cent of total revenue.

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 11:19 pm

The Guardian with their take on the same report

https://www.theguardian.com/football/20 ... rofit-boom

it is still not on UEFA's website though

Chester Perry · Post by **Chester Perry** » Wed Jan 15, 2020 11:40 pm

Some learn from the mistakes of others some choose not to and some just think they can do it better - When Burnley offered free season tickets if they were promoted to the Premier League it was regarded as a gimmick - they followed through on the promise but it certainly had a negative impact on finances and cash flow - this new scheme from Sheffield Wednesday is bonkers though - like they don't have enough financial problems brewing already

https://www.dailymail.co.uk/sport/footb ... icket.html

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 12:35 am

A good documentary from Goal.com on youth football - One of a number - (*****Warning***** lasts an hour)

https://www.goal.com/en-ke/news/video-o ... wmrdamscym

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 9:50 am

Still waiting for UEFA to publish that report they have been teasing for days and the press were reporting on last night - very poor from them

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 9:51 am

It has taken longer than I thought it would, some clubs are now questioning that £30m for preference to sponsor your Stadium deal at Everton that I questioned on Tuesday night (above)

https://www.dailymail.co.uk/sport/footb ... -deal.html

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 10:03 am

This weeks Thursday edition of the Price of Football podcast is here - looking at Chelsea, Southend and Saudi Arabia (Spanish Super Cup)

https://podcasts.apple.com/gb/podcast/t ... 459c734646

you should know that @KieranMaguire has a book out today called funnily enough "The Price of Football"

https://twitter.com/KieranMaguire/statu ... 9326084096

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 10:05 am

@SwissRamble does his own analysis of the Deloitte Money League 23rd edition

https://twitter.com/SwissRamble/status/ ... 7752888320

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 11:07 am

UEFA have finally published the 11th Edition of their Benchmarking report

https://www.uefa.com/insideuefa/protect ... 37880.html

the full report is here

https://www.uefa.com/MultimediaFiles/Do ... WNLOAD.pdf

EDIT it does have an awful lot of data in it's 132 pages and not so long ago it would have been inconceivable to see Burnley's name in a report like this with financial performance out ranking some of Europe''s biggest clubs

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 3:46 pm

A report with an unfortunate title - Red Card 2020, ranking the performance of European Football Clubs, Leagues and Players online in China - which will concentrate minds in the boardrooms of Europe's top leagues and clubs

https://www.soccerex.com/insight/articl ... e-in-china

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 3:55 pm

following the Everton general meeting @theesk did a special podcast on it's proceedings - listening to it (and it is long) you think that perhaps things are not so bad for us, and all football are essentially the same just some are more coherent in their arguments and better informed than others

https://theesk.org/2020/01/15/talking-t ... ourse-usm/

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 5:13 pm

the EFL charge Derby over their losses

https://www.efl.com/news/2020/january/e ... ss-losses/

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 10:21 pm

that £30m option on naming rights for Bramley Dock is under investigation no surprise - can't believe that @Kieran Magguire uses my grandad's favourite rhyme - Grandad was a toffee fam as well

https://twitter.com/KieranMaguire/statu ... 0168347649

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 10:54 pm

Not too much of a surprise - Burnley come bottom of the Premier League Digital presence annual review

https://twitter.com/resultsports/status ... 5361028096

surprising how close we are to Brighton considering relative local populations

Chester Perry · Post by **Chester Perry** » Thu Jan 16, 2020 11:00 pm

For most footballers the biggest commercial deal they will sign is a boot deal - this article looks into the intricacies of them

https://bleacherreport.com/articles/287 ... mall-print

Chester Perry · Post by **Chester Perry** » Fri Jan 17, 2020 11:35 am

It is not quite "once more unto the breach" but @AndyhHolt calls for clubs fans and owners in the EFL to unite and force the EFL and FA to rethink football's relationship with the Premier League

https://twitter.com/AndyhHolt/status/12 ... 1562115073

Chester Perry · Post by **Chester Perry** » Fri Jan 17, 2020 12:30 pm

This puff-piece in the Mail about Roc-Nation's move into sports agency in Europe with a real focus on football demonstrates the direction in which agency is moving with our game - it has been a slow build and essentially David Beckham and the 19 agency set the template - I hate it though

https://www.dailymail.co.uk/sport/footb ... ional.html