ClaretTony wrote:Problem is, if you don't stick a far east betting company logo on the front then you are losing a hell of a lot of money. Personally, I hate seeing our shirt used like that, but there is no way the club will turn that sort of money down.
I understand why you and the club think that Tony. Taking the highest bidder, the biggest cheque, it seems obvious. It is also the easiest option as it requires very little ongoing effort from the commercial or marketing team. But I honestly believe that this approach will be to the detriment of the club in the long run. I feel the club are limiting Burnley FC by thinking so 'lowbrow' all the time. We are just restricting Burnley to only ever being a small town club who's local fan base is all it really appeals to. We need to breakout of that and sow the seeds for the next 50 years.
Burnley is a great story. Smallest place with a top flight team. English owned, English Manager, British players, great team ethic. Bulldog spirit. Something completely unique in the top flight. Add to this it is one of the original 12. It has great History. It is a lovely looking place (the setting, the hills). It is within an hour of over 5 million people. We should be associating with brands that strategically fit the Club’s core values and promote them by association whilst raising the credibility of BFC throughout the UK and beyond.
In so many ways Burnley is so marketable, and I don't think the Club are doing anywhere near enough to utilise and develop this.
A few million extra today is nothing when compared to what could be achieved in the long run by really investing in the clubs identity and reputation, and by working with some truly credible brands and not just fly by night on line gambling companies from China!
This user liked this post: cricketfieldclarets