New home kit

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claptrappers_union
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Re: New home kit

Post by claptrappers_union » Sat May 18, 2019 7:17 pm

Global audience doesn’t mean Global Support. I bet we don’t even sell 10,000 shirts annually

Claretforever
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Re: New home kit

Post by Claretforever » Sat May 18, 2019 7:45 pm

claptrappers_union wrote:Global audience doesn’t mean Global Support. I bet we don’t even sell 10,000 shirts annually
We sold close to 30,000 in 2017/18, and it’s usually around 10,000 when we’re in the Championship.

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Re: New home kit

Post by Royboyclaret » Sat May 18, 2019 8:09 pm

Claretforever wrote:We sold close to 30,000 in 2017/18, and it’s usually around 10,000 when we’re in the Championship.
And yet the total Retail sales for '17/'18 was a mere £1.9m. Surely there must be scope to improve on that figure as a PL club with a little outside of the box thinking. Why are we so against selling our merchandise outside the confines of the club shop?

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Re: New home kit

Post by JohnDearyMe » Sat May 18, 2019 8:13 pm

Royboyclaret wrote:And yet the total Retail sales for '17/'18 was a mere £1.9m. Surely there must be scope to improve on that figure as a PL club with a little outside of the box thinking. Why are we so against selling our merchandise outside the confines of the club shop?
Interesting. How do we fare on this front compared to teams like Watford & Palace?

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Re: New home kit

Post by Claretforever » Sat May 18, 2019 8:21 pm

Royboyclaret wrote:And yet the total Retail sales for '17/'18 was a mere £1.9m. Surely there must be scope to improve on that figure as a PL club with a little outside of the box thinking. Why are we so against selling our merchandise outside the confines of the club shop?
I know. You’d imagine most of the sales were for replica kits, and that will include children’s kits and cheap ones towards the end of the season. The figure I was told for 17/18 was 32,000, and was the best in the club’s history, with normal Prem sales being around 25,000. 10-15,000 is the normal Championship figure apparently, depending what sort of season we’re having.

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Re: New home kit

Post by Royboyclaret » Sat May 18, 2019 8:48 pm

JohnDearyMe wrote:Interesting. How do we fare on this front compared to teams like Watford & Palace?
Watford was less than ours but Palace was £3.1m. I just don't understand why we restrict our sales to the club shop. Perhaps someone can offer an explanation? Global exposure of our football and yet one outlet only for our merchandise.

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Re: New home kit

Post by JohnDearyMe » Sat May 18, 2019 9:26 pm

Royboyclaret wrote:Watford was less than ours but Palace was £3.1m. I just don't understand why we restrict our sales to the club shop. Perhaps someone can offer an explanation? Global exposure of our football and yet one outlet only for our merchandise.
Thanks, interesting to see. Yes, I would have thought that JD Sports and the like would want to have the tops of all the top flight teams for sale. Maybe not?

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Re: New home kit

Post by ClaretAL » Sat May 18, 2019 9:32 pm

Royboyclaret wrote:Watford was less than ours but Palace was £3.1m. I just don't understand why we restrict our sales to the club shop. Perhaps someone can offer an explanation? Global exposure of our football and yet one outlet only for our merchandise.
CT has corrected but im fairly sure I read quite a while ago that if you sell your replica a kit in the high street you are then governed to only releasing a new strip every 2 years. If you dont and you do your own marketing there are no such restrictions and hence we change our tops every year.

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Re: New home kit

Post by dandeclaret » Sat May 18, 2019 10:16 pm

Good to see the club getting the best deal they can.

Love the idea of Rolls Royce becoming sponsors, because they're like Burnley. When I think Rolls Royce, I instantly think of a working class, gritty town... and who wouldn't :D :lol:
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Re: New home kit

Post by Royboyclaret » Sat May 18, 2019 10:24 pm

dandeclaret wrote:Good to see the club getting the best deal they can.

Love the idea of Rolls Royce becoming sponsors, because they're like Burnley. When I think Rolls Royce, I instantly think of a working class, gritty town... and who wouldn't :D :lol:
Surely Paddy Power can match this Love Bet outfit, Dan? ;)

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Re: New home kit

Post by dandeclaret » Sat May 18, 2019 10:30 pm

Nothing's matching the Asian Bookies Royboy, other than Emirati money - watch the massive Spanish teams next year for further proof.

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Re: New home kit

Post by Cheshireclaret » Sat May 18, 2019 10:36 pm

ClaretAL wrote:CT has corrected but im fairly sure I read quite a while ago that if you sell your replica a kit in the high street you are then governed to only releasing a new strip every 2 years. If you dont and you do your own marketing there are no such restrictions and hence we change our tops every year.
I’m pretty sure every club changes their strip every season nowadays. Certainly United have just released a new kit, having released a new one last summer.

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Re: New home kit

Post by Royboyclaret » Sat May 18, 2019 10:40 pm

dandeclaret wrote:Nothing's matching the Asian Bookies Royboy, other than Emirati money - watch the massive Spanish teams next year for further proof.
Ah, ok. If you can't fix it nobody can. :)

In all seriousness though, this latest deal can only represent say £5m within an overall Commercial activity of £7.5m, or less than 5% of Total Income. Do we really want the business of Love Bet, on that basis.

Incidentally, any news of Wilde Blue Yonder?

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Re: New home kit

Post by dandeclaret » Sat May 18, 2019 10:49 pm

Suppose if they're offering £5m, and everybody else is offering £2m for the exact same space, then I suspect you'd take it. That's probably one years salary for a top earner at a guess.

Wilde Blue Yonder is off on his holidays. He ran ok at Haydock last weekend, but the ground was a bit lively for him, so he'll have a break and join Hotter Than Hell and Big Chief Benny on their holidays, and Mahlermade will be kept going for a little while longer, but probably just 1 or 2 more runs before he goes for a break too.
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Re: New home kit

Post by Royboyclaret » Sat May 18, 2019 10:55 pm

I take your point, but Oak Furniture Land were close on £3m a number of seasons ago. If all we're looking at is an additional £1.5m or so then a more suitable name might be appropriate?

Just can't see Jimmy Mc ever running out with Love Bet emblazoned on his shirt, or Bob Lord even allowing it to happen.

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Re: New home kit

Post by dandeclaret » Sat May 18, 2019 11:01 pm

Ah I get you, but every decision in football today is commercially led isn't it? And maximising revenue is the name of the game. The big bucks, realistically, only roll in for a while for a club like Burnley, and then life at a championship level can be expensive and testing. I get why they do it, and personally I've never been influenced by sponsors. I never bought a computer from P3, I've never bought insurance from Endsleigh, I never Multiparted for a new exhaust, I haven't ever bought a kitchen or Oil (was that what Cooke's were), I've never bet with Laba bet, Lovebet or Fun88 - and can't remember any more sponsors.

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Re: New home kit

Post by Royboyclaret » Sat May 18, 2019 11:10 pm

dandeclaret wrote:Ah I get you, but every decision in football today is commercially led isn't it? And maximising revenue is the name of the game. The big bucks, realistically, only roll in for a while for a club like Burnley, and then life at a championship level can be expensive and testing. I get why they do it, and personally I've never been influenced by sponsors. I never bought a computer from P3, I've never bought insurance from Endsleigh, I never Multiparted for a new exhaust, I haven't ever bought a kitchen or Oil (was that what Cooke's were), I've never bet with Laba bet, Lovebet or Fun88 - and can't remember any more sponsors.
Indeed it is, as evidenced by City's "Choose Etihad" special shirts today when the FA Cup is sponsored by Emirates.

But I guess I always thought that Burnley's principles would not allow us to join in the madness particularly when we're looking at such a small % of Total Turnover, around 4% tops.

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Re: New home kit

Post by Burnleyareback2 » Sat May 18, 2019 11:18 pm

Royboyclaret wrote:And yet the total Retail sales for '17/'18 was a mere £1.9m. Surely there must be scope to improve on that figure as a PL club with a little outside of the box thinking. Why are we so against selling our merchandise outside the confines of the club shop?
A mere £1.9m or c£40k per week- I’m surprised it this high. Assume it must of been those monopoly boards.

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Re: New home kit

Post by dandeclaret » Sat May 18, 2019 11:21 pm

I think the club have kept to their principles pretty well. The players and manager appear to be more accessible to the local community than local other clubs. They've kept ticket prices at a reasonable rate to allow supporters to be able to go, and they've kept a decent business model progressing forward to keep the club in place for a good while. That said, they are in an industry that is a rich man's playground, and if you're already behind those rich men, taking overly principled stands on marginal issues, such as shirt sponsors, is only going to push you further away from competing with them. It's an industry where money is king, and everybody is all about the money. Personally it's now only 3rd or 4th choice in pick of sports to watch on TV, and I haven't been to a competitive gamy anywhere for years. Gambling sites on shirts is way down the list of concerns for me personally - and none of the major things that I don't like will be fixed, so I don't participate in it any more.

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Re: New home kit

Post by thehistorylecturer » Sun May 19, 2019 10:46 am

Some of you lads are going to go into melt down when you see the third kit ...

As regards third kits we've had three at several times since the early 70s but I think the first time you could actually BUY official replicas of all three would be during the 82-83 season when Spall launched the White third shirt in time for Christmas .. nice shirt.

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Re: New home kit

Post by groove » Sun May 19, 2019 11:24 am

Claretforever wrote:I know. You’d imagine most of the sales were for replica kits, and that will include children’s kits and cheap ones towards the end of the season. The figure I was told for 17/18 was 32,000, and was the best in the club’s history, with normal Prem sales being around 25,000. 10-15,000 is the normal Championship figure apparently, depending what sort of season we’re having.
I find them figures astounding. A lot higher than I would have expected.
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Re: New home kit

Post by Claretmatt4 » Sun May 19, 2019 11:32 am

Let's all agree that:

1. Nobody likes having this 'genre' of sponsor for multiiple reasons, mainly the fact they don't have a British base (even customer base) and they represent gambling which is an increasing problem in sports generally and football specifically.
2. It is impacting our decisions to buy the shirt
3. Commercially, those decisions don't impact the club at all.
4. We've never sold more shirts than we have in the last couple of seasons.
Last edited by Claretmatt4 on Sun May 19, 2019 11:33 am, edited 1 time in total.

aggi
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Re: New home kit

Post by aggi » Sun May 19, 2019 11:32 am

Royboyclaret wrote:And yet the total Retail sales for '17/'18 was a mere £1.9m. Surely there must be scope to improve on that figure as a PL club with a little outside of the box thinking. Why are we so against selling our merchandise outside the confines of the club shop?
If we sell shirts, training kit, etc outside of the club shop we effectively receive nothing (in reality there may be a minimal uplift in that we're adding additional channels of distribution to the deal) whilst at the same time cannibalising the profits we make from club shop sales.

Plenty of other clubs take the same route.

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Re: New home kit

Post by martin_p » Sun May 19, 2019 11:37 am

Claretmatt4 wrote:Let's all agree that:

1. Nobody likes having this 'genre' of sponsor for multiiple reasons, mainly the fact they don't have a British base (even customer base) and they represent gambling which is an increasing problem in sports generally and football specifically.
2. It is impacting our decisions to buy the shirt
3. Commercially, those decisions don't impact the club at all.
4. We've never sold more shirts than we have in the last couple of seasons.
Surely 4 shows that 2 isn’t really true.

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Re: New home kit

Post by martin_p » Sun May 19, 2019 11:40 am

dandeclaret wrote:Ah I get you, but every decision in football today is commercially led isn't it? And maximising revenue is the name of the game. The big bucks, realistically, only roll in for a while for a club like Burnley, and then life at a championship level can be expensive and testing. I get why they do it, and personally I've never been influenced by sponsors. I never bought a computer from P3, I've never bought insurance from Endsleigh, I never Multiparted for a new exhaust, I haven't ever bought a kitchen or Oil (was that what Cooke's were), I've never bet with Laba bet, Lovebet or Fun88 - and can't remember any more sponsors.
Have you ever bought a home from Poco or banked with TSB?

I’m the same. Can’t think of a single BFC shirt sponsor that has received a penny off me.

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Re: New home kit

Post by Rileybobs » Sun May 19, 2019 11:44 am

martin_p wrote:Have you ever bought a home from Poco or banked with TSB?

I’m the same. Can’t think of a single BFC shirt sponsor that has received a penny off me.
Holland’s Pies?
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Re: New home kit

Post by martin_p » Sun May 19, 2019 11:44 am

Rileybobs wrote:Holland’s Pies?
Good shout :D Forgotten about them.

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Re: New home kit

Post by dandeclaret » Sun May 19, 2019 12:47 pm

Holland’s had my patronage a long time before they sponsored us.
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Re: New home kit

Post by elwaclaret » Sun May 19, 2019 12:59 pm

martin_p wrote:Have you ever bought a home from Poco or banked with TSB?

I’m the same. Can’t think of a single BFC shirt sponsor that has received a penny off me.
I gave my insurance to Endsleigh many years ago but apart from that me neither

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Re: New home kit

Post by Claretmatt4 » Sun May 19, 2019 1:17 pm

martin_p wrote:Surely 4 shows that 2 isn’t really true.
Probably the most interesting bit. I'd wager that lifelong clarets are less inclined to buy a shirt, whilst new clarets, largely from overseas, are.

Might be wrong but that's my guess.

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Re: New home kit

Post by IanMcL » Mon May 20, 2019 8:39 pm

ClaretAL wrote:CT has corrected but im fairly sure I read quite a while ago that if you sell your replica a kit in the high street you are then governed to only releasing a new strip every 2 years. If you dont and you do your own marketing there are no such restrictions and hence we change our tops every year.
Manchester utd don't seem to have an issue. They just add another shirt!

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Re: New home kit

Post by IanMcL » Mon May 20, 2019 8:41 pm

There was an estate agent...Hunters? I expect their sales/visits went up.

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Re: New home kit

Post by Giftonsnoidea » Mon May 20, 2019 9:11 pm

ClaretTony wrote:The Adidas kits we had in the 90s were poor quality
I thought the away shirt from the waddle era was one of the best designs we ever had, goes for £50 still on eBay.

The material I agree wasn’t the best, a weird polyester stuff, still that could be rectified at the design stage and what is agreed as a commercial decision from the club.

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Re: New home kit

Post by ClaretTony » Tue May 21, 2019 9:08 am

Giftonsnoidea wrote:I thought the away shirt from the waddle era was one of the best designs we ever had, goes for £50 still on eBay.

The material I agree wasn’t the best, a weird polyester stuff, still that could be rectified at the design stage and what is agreed as a commercial decision from the club.
All the Adidas kits we had were the basic cheap shirts they sold with a badge on. However they looked, you could get one for around £15 elsewhere and they were the worst quality shirts we’ve probably had.
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Re: New home kit

Post by claptrappers_union » Tue May 21, 2019 9:14 am

Adidas were disappointing overall, but the yellow and claret away kit with the vertical stripes coming down from the shoulder was nice though.

https://youtu.be/pM7WYrx_BDY" onclick="window.open(this.href);return false;

The home shirt with the stripes across the chest was ok too but the kit would’ve been better with white shorts

https://youtu.be/oGGnK-KhS7w" onclick="window.open(this.href);return false;

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Re: New home kit

Post by claret10 » Tue May 21, 2019 9:44 am

Not sure if its been mentioned earlier in the thread but I have been told that we might be getting something similar to that green and black horror show from the 90s next season!!

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Re: New home kit

Post by ClaretTony » Tue May 21, 2019 9:46 am

claret10 wrote:Not sure if its been mentioned earlier in the thread but I have been told that we might be getting something similar to that green and black horror show from the 90s next season!!
Hard to believe anyone would sanction that but I think you might be right.
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Re: New home kit

Post by ŽižkovClaret » Tue May 21, 2019 9:47 am

I have wondered if the club could have its own "store" on amazon. That would certainly improve the deliver-ability of merch etc for us abroad

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Re: New home kit

Post by Burnley1989 » Tue May 21, 2019 9:51 am

ClaretTony wrote:All the Adidas kits we had were the basic cheap shirts they sold with a badge on. However they looked, you could get one for around £15 elsewhere and they were the worst quality shirts we’ve probably had.

I literally put mine on, went on the game and came home with around 10 plucks in the front of it.

My school team had the same kit minus the badge

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Re: New home kit

Post by ClaretTony » Tue May 21, 2019 9:55 am

Burnley1989 wrote:I literally put mine on, went on the game and came home with around 10 plucks in the front of it.

My school team had the same kit minus the badge
You did well to only have 10 plucks :D

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Re: New home kit

Post by CombatClaret » Tue May 21, 2019 9:59 am

ZizkovClaret wrote:I have wondered if the club could have its own "store" on amazon. That would certainly improve the deliver-ability of merch etc for us abroad
Amazon would take a 15% cut which someone would need to pay for, club or customer.

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Re: New home kit

Post by ŽižkovClaret » Tue May 21, 2019 10:09 am

CombatClaret wrote:Amazon would take a 15% cut which someone would need to pay for, club or customer.
Sure, but current shipping costs are higher than offered by amazon iirc so could end up not being much difference

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Re: New home kit

Post by CombatClaret » Tue May 21, 2019 10:29 am

ZizkovClaret wrote:Sure, but current shipping costs are higher than offered by amazon iirc so could end up not being much difference
The shipping isn't free or reduced though. Its paid for by both Prime subs and already baked in the price of the product.

If you want your product to be 'Fulfilled by Amazon' you have to pay extra and have plenty of stock in their warehouses ready to go, for this privilege you pay for every cubic foot of space your stock uses.

If you want to ship yourself you still pay the 15% just for the privilege of being on the Amazon platform. A lot of people sell their product on Amazon because it's where the shoppers are and they need to be discovered.
Burnley FC doesn't have that problem with it's fanbase. If it were really a viable option we'd already see other teams doing it.

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Re: New home kit

Post by ClaretAL » Tue May 21, 2019 10:46 am

ClaretTony wrote:Hard to believe anyone would sanction that but I think you might be right.

Surely not this 1? this has got to be 1 of the worst I have seen...
1780694334_c8c6a1da91_m.jpg
1780694334_c8c6a1da91_m.jpg (14.37 KiB) Viewed 3314 times

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Re: New home kit

Post by Working_Class_Zero » Tue May 21, 2019 11:12 am

G+B.jpg
G+B.jpg (77.55 KiB) Viewed 3261 times

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Re: New home kit

Post by Claretforever » Tue May 21, 2019 11:30 am

Anything half and half reminds me of that lot down the road, and I don’t think it would sell.

The material quality used last season was the highest quality we could get, and so the club took an initial hit on margins because of it. I’d imagine sales were up though due to the better look and feel. Some of those kits from the 90’s and 00’s were horribly cheap, and I barely bothered buying them.

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Re: New home kit

Post by bumba » Tue May 21, 2019 11:30 am

ClaretTony wrote:Hard to believe anyone would sanction that but I think you might be right.
It wasn't a nice kit but iconic it's own right nobodies forgotten it anyway for good or bad reasons an retro style is all the range I think it'd be a big seller if done correctly

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Re: New home kit

Post by ClaretTony » Tue May 21, 2019 11:56 am

bumba wrote:It wasn't a nice kit but iconic it's own right nobodies forgotten it anyway for good or bad reasons an retro style is all the range I think it'd be a big seller if done correctly
I doubt whether it would be halves. When we had that shirt I said to Frank Teasdale that I didn't think it appropriate for Burnley to play in halves given that Blackburn wore them. He shouted at me: "Go and watch Blackburn then."

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Re: New home kit

Post by bumba » Tue May 21, 2019 12:37 pm

ClaretTony wrote:I doubt whether it would be halves. When we had that shirt I said to Frank Teasdale that I didn't think it appropriate for Burnley to play in halves given that Blackburn wore them. He shouted at me: "Go and watch Blackburn then."
If it was a throwback to that kit retro style I could understand it but cannot understand why we'd go to green an black otherwise but its a third kit an personally I'm all up for the club trying anything in any colour for it.
Even the home as long as its claret & blue I'm all for changing styles rather than traditionally

claptrappers_union
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Re: New home kit

Post by claptrappers_union » Tue May 21, 2019 1:01 pm

I like the Jade and Black kit - even to this day. Its not very 'Burnley', but I liked it.
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