https://www.footyheadlines.com/2019/07/ ... t.html?m=1" onclick="window.open(this.href);return false;

Huddersfield's new 2019-20 home strip stands out with its insane sponsor application as the logo of betting company Paddy Power is printed in a white sash across the entire front of it. Many fans were bamboozled by this and hope / expect this initial unveiling to be just a prank"

Wow.......that IS a shocker!!

Just had a glance at their forum. It seems a lot of them think its a wind up, they are trending at 2 and 3 on twitter someone said so "its working".

They also quote some rules and regulations about sponsorship size that would mean it cant be real and they expect the real one to be announced tonight.

But none of them REALLY know!

ElectroClaret wrote:Looks like a sash from a Miss World competition.

It could have been worse if it was in Orange

It must be a gag. No one in their right mind would wear that, let alone play football in it.

beddie wrote:There needs to be a rule introduced by the F.A. that limits the size of these logos on shirts, ours is bad enough but this beggars belief. I really can't see them selling many but stranger things do happen.

There is

http://handbook.fapublications.com/#!/b ... signations" onclick="window.open(this.href);return false;

Rule 12c

The following Advertising is permitted:

(i) Playing kit

(a) On the Clothing of a Player on the field of play, the following areas shall be permitted to be used for Advertising
One single area not exceeding 250 square centimetres on the front of the shirt (see Fig 10);
One single area not exceeding 100 square centimetres on the back of the shirt (see Fig 13);
One single area not exceeding 100 square centimetres on each sleeve of the shirt, between the shoulder seam and the elbow (provided
Affiliated Association or Competition Rules so permit) (see Fig 12);
One single area not exceeding 100 square centimetres on the back of the shorts (see Fig 14); and
Once only on each sock tie-up providing it does not exceed an area of 100 square centimetres (see Fig 11).

Got to to be a windup, can't see the players being happy to run around in a shirt like that and certainly can't see any fans buying it!

The "sash" isn't part of the sponsor (they'd argue).

Surely the lettering falls into the area size?

Thinking about it 250 square centimetres isn’t really that big.

It’s only a 25x10 cm block

How big is our sponsor?
I’ve not seen it “live” but it appears bigger than that

Have you seen the state of the sponsor on the shirt of the Newcastle shirt today in the Asia trophy

Makes ours look good

ayrshireclaret83 wrote:Have you seen the state of the sponsor on the shirt of the Newcastle shirt today in the Asia trophy

Makes ours look good

MarkGreen wrote:

Is that SPORTS DIRECT in Mandarin........?

Clear wind up ( which might backfire) but pretty funny either way

Paddy Power certainly do a good job of avoiding my custom.

Clearly a wind up. If you were aloud sponsoring like that there would be a load of cash strapped clubs doing it. Hudds have got money and a decent board. It’s a wind up

Some Bradford City fans had fun with it

Huddersfield Town's new kit for the 2019-20 season sponsored by Paddy Power

Surely this is a paddy power publicity stunt, I thought there was a limit to the size of advertising on shirts

Thought someone may have mentioned this before now

There is about three of these threads knocking about...its stopped being funny now.

Bigvince wrote:Surely this is a paddy power publicity stunt, I thought there was a limit to the size of advertising on shirts

Maybe they have very small players

It would appear Paddy Power are now sponsoring posters to open multiple threads about this. Even cleverer than we thought.

ENOUGH OF THE NONSENSE!!!!

To quote PP

This one never fell afoul of the rules, I'd imagine you could probably say the sponsor is only the lettering and there can't be much of a difference between the two...

Will we see them in it tonight at Rochdale? Or will they be in an away kit......?

Wearing it....

https://twitter.com/htafc/status/115154 ... 27137?s=21" onclick="window.open(this.href);return false;

It’s apparently just for a couple of pre season games - bbc sport

They won’t play a league game in it.

The FA have contacted them for a breach of their kit rules

Local news covered it tonight. A lot of supporters are not happy. I get the feeling it could be all change by the weekend, I don't know that for sure, just the current controversy.

HTFC have just announced that the new kit has no sponsor logo on it

This is the new Huddersfield shirt which the club has reported as being part of Paddy Power’s new ‘Save Our Shirt’ campaign; an initiative that is backing a move towards unbranded football kits, effectively returning the shirt back to the fans.

Good old Paddy Power

I wonder how much PP paid for that stunt and how this compares to the income they could have received for sponsorship?

They should have gone one further and announced they were changing to PP colours.

I thought the shirt would have looked great without the sponsor and it really does. Very smart that.

Paddy Power played a blinder with this move

They got more publicity than just sponsoring the kit would have done and also come out the good guys by having an unbranded kit that looks very nice.

Was obvious all along it was just Paddy Power marketing, they are brilliant at it. As stated above, genius by them, again.

Once this has died down I wonder how Paddy Power will manage to advertise in football?

Spijed wrote:Once this has died down I wonder how Paddy Power will manage to advertise in football?

Probably go to a few lower league teams which will not cost them much and sponsor them to have no sponsor on the kits.

Huddersfield will have been their “big entrance” into the “Save our shirt” world.

They certainly have played a blinder there, although clearly the fuss surrounding this is a one time thing, they can't pull the same stunt again. I also assume that they're paying below the going rate for championship sponsorship, although Huddersfield may well make up the shortfall in increased shirt sales.

ClaretTony wrote:It's not a wind up. There's an article on their official website.

Told ya.

That looks good. I like a shirt without a sponsor

Where the amounts are much smaller in the Championship, I can't see any clubs in the Premier league turning down the sums quoted (£7.5 million for us) to make a point and have a plain shirt.

For any Huddersfield fans who like the sponsor logo I believe the womens and youth teams shirt still has it.

I'd imagine that Paddy Power will have branding around the stadium and being a 'principle partner'. Both parties will have make it up for not having a shirt sponsor.

Devils_Advocate wrote:For any Huddersfield fans who like the sponsor logo I believe the womens and youth teams shirt still has it.

Youth team? a different logo surely?

I think most people called this... but still, genius marketing

claptrappers_union wrote:Told ya.

Anyone who thought this wasn’t a hoax is gullible

Pretty cool campaign really.

Usually find the PP advert a bit cringe but fair play they’ve played a blinder here

https://twitter.com/paddypower/status/1 ... 29409?s=21" onclick="window.open(this.href);return false;