Returning with 25% capacity could have many problems.
Would it be cost effective?
You would only be able to charge the people attending. You can't expect the other 75% to pay the full price of the season ticket. There would have to be some sort of deal with the TV companies to allow the excluded season ticket holders to watch the match on TV (perhaps in a similar way to the 2 free NOWTV tickets). I am not sure how easy this would be to arrange or even if the TV companies would be showing every match. BT might prove awkward.
There are costs to putting matches on (police, stewards, ground staff, cleaners etc.) I can't see these costs being much lower with a 25% crowd - especially since extra pandemic measures will be required. You wouldn't need to pay catering staff but neither would you get the revenue from the food and drink bars. There is a rumour that 87% of the clubs match day revenue comes from Twix sales alone
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The exclusions could also be sensitive since these would likely be against groups who are vulnerable to the virus. These would be elderly, disabled, people with health conditions, BAME, overweight, smokers etc. I think one of the players recently said that the fan base needs to be more diverse. It's a very sensitive issue among the players and club at the moment also. If we start excluding groups, even though it's for health reasons, it might reflect badly on the club.
Perhaps there would be ways round this but they might be at a financial cost to the club as well as proving difficult to arrange. One or more of the following might help to redress the balance:
- Enable free access to TV matches for season ticket holders.
- Reduced price of season ticket for those excluded. Possibly half price or less.
- Discount on the following season's ticket price for the excluded.
The lucky 25% would be at large cost to the club. Perhaps they could pay a little extra on their season ticket price.