Club looking for new sponsors

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dandeclaret
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Re: Club looking for new sponsors

Post by dandeclaret » Tue Feb 23, 2021 2:29 pm

Latest UK problem gambling stats released by the UK Gambling Commission this week, show a drop to the lowest rates on record. Still a good deal more work to be done, but seems the investments in identifying, interacting with and centralised gamstop functionaluty the industry has made are having a positive effect.
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Devils_Advocate
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Re: Club looking for new sponsors

Post by Devils_Advocate » Tue Feb 23, 2021 6:03 pm

Also for those interested here is the UK Gambling Commissions summary of their report

Key facts
  • Overall participation in any gambling activity in the last four weeks has fallen to 42% (a 5 percentage point decline compared to the previous year)
  • Online gambling participation is up to 24% (an increase of 3 percentage points), whilst in person participation is down 9 percentage points to 26%.
  • National Lottery draws and other lotteries have seen increases in online play and decreases in in person play.
  • In other activities, there have been decreases in participation in in-person football pools, bingo, betting on horse races, betting on other events and casino games.
  • The overall problem gambling rate is 0.3%, compared to 0.6% the previous year, although this decrease is not a statistically significant decrease on the previous year's figures 1.
  • The moderate risk rate is statistically stable (0.9%), whilst the low risk rate has shown a significant decrease from 2.7% to 2.0%.
  • Levels of agreement that gambling is conducted fairly and can be trusted have remained stable at 29%.

Bosscat
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Re: Club looking for new sponsors

Post by Bosscat » Tue Feb 23, 2021 6:32 pm

Devils_Advocate wrote:
Tue Feb 23, 2021 6:03 pm
Also for those interested here is the UK Gambling Commissions summary of their report

Key facts
  • Overall participation in any gambling activity in the last four weeks has fallen to 42% (a 5 percentage point decline compared to the previous year)
  • Online gambling participation is up to 24% (an increase of 3 percentage points), whilst in person participation is down 9 percentage points to 26%.
  • National Lottery draws and other lotteries have seen increases in online play and decreases in in person play.
  • In other activities, there have been decreases in participation in in-person football pools, bingo, betting on horse races, betting on other events and casino games.
  • The overall problem gambling rate is 0.3%, compared to 0.6% the previous year, although this decrease is not a statistically significant decrease on the previous year's figures 1.
  • The moderate risk rate is statistically stable (0.9%), whilst the low risk rate has shown a significant decrease from 2.7% to 2.0%.
  • Levels of agreement that gambling is conducted fairly and can be trusted have remained stable at 29%.
Aren't Stats for Idiots 🤔🤔🤔

https://www.uptheclarets.com/messageboa ... =2&t=53472

🤭🤭🤭
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Stayingup
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Re: Club looking for new sponsors

Post by Stayingup » Tue Feb 23, 2021 6:32 pm

arise_sir_charge wrote:
Sat Jan 30, 2021 10:06 am
You make some valid points but comparing gambling and pornography is over the top.
And neither are compulsory.

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Re: Club looking for new sponsors

Post by Devils_Advocate » Tue Feb 23, 2021 6:47 pm

Bosscat wrote:
Tue Feb 23, 2021 6:32 pm
Aren't Stats for Idiots 🤔🤔🤔

https://www.uptheclarets.com/messageboa ... =2&t=53472

🤭🤭🤭
Well I like stats

Image

Bosscat
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Re: Club looking for new sponsors

Post by Bosscat » Tue Feb 23, 2021 6:52 pm

Devils_Advocate wrote:
Tue Feb 23, 2021 6:47 pm
Well I like stats

Image
👍🙂👍

aggi
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Re: Club looking for new sponsors

Post by aggi » Wed Feb 24, 2021 12:53 pm

I happened to be looking at the Athletic's hiring page yesterday. Interesting to see that they are going big on sports betting. I suspect a lot of it is linked to the burgeoning market in the US with the deregulation that has occurred over there.

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Re: Club looking for new sponsors

Post by Chester Perry » Wed Feb 24, 2021 1:08 pm

aggi wrote:
Wed Feb 24, 2021 12:53 pm
I happened to be looking at the Athletic's hiring page yesterday. Interesting to see that they are going big on sports betting. I suspect a lot of it is linked to the burgeoning market in the US with the deregulation that has occurred over there.
the absolute frenzy that is going on in the US Sports arena with regard to betting, is likely to see a lot of legal action in the next decade as the markets being bet on overtake the regulations in play (though MLB and NFL in particular are well structured to understand such markets) and the kind of awareness/suppression campaigns and legislation we are witnessing in Europe is likely to follow given the way class actions in particular can be developed over there.

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Re: Club looking for new sponsors

Post by aggi » Wed Feb 24, 2021 1:12 pm

Chester Perry wrote:
Wed Feb 24, 2021 1:08 pm
the absolute frenzy that is going on in the US Sports arena with regard to betting, is likely to see a lot of legal action in the next decade as the markets being bet on overtake the regulations in play (though MLB and NFL in particular are well structured to understand such markets) and the kind of awareness/suppression campaigns and legislation we are witnessing in Europe is likely to follow given the way class actions in particular can be developed over there.
There's a lot of concern about gambling on college sports. Big money on what is essentially amateur sports is obviously very open to corruption.

I did some work a few years back on a betting data for NBA games (providing live stats to betting companies for in-play bets). The amount of instantaneous data that was provided was amazing.

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Re: Club looking for new sponsors

Post by Chester Perry » Fri Feb 26, 2021 2:01 am

this would have been a interesting watch - All Party Group on Gambling Harm talk to Kieran Maguire on whether football can survive without gambling sponsorship

https://twitter.com/KieranMaguire/statu ... 1921216527

hoping that the archive recording will be made available possibly here in the near future http://www.grh-appg.com/

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Re: Club looking for new sponsors

Post by Chester Perry » Fri Feb 26, 2021 1:39 pm

Chester Perry wrote:
Fri Feb 26, 2021 2:01 am
this would have been a interesting watch - All Party Group on Gambling Harm talk to Kieran Maguire on whether football can survive without gambling sponsorship

https://twitter.com/KieranMaguire/statu ... 1921216527

hoping that the archive recording will be made available possibly here in the near future http://www.grh-appg.com/
still waiting for this to be made publicly available - all well and good saying thanks to the participants, why cannot we find out what was said in detail

https://twitter.com/GRHAPPG/status/1365276520047140867

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Re: Club looking for new sponsors

Post by Chester Perry » Tue Apr 06, 2021 4:27 pm

This is an interesting article from the New York Times on the general theme this thread has taken - particularly taken by the notion of the business model being "ban or bankrupt"

The Gambling Company That Had the Best Pandemic Ever
MARCH 26, 2021

LONDON — At no point during the soccer game between Stoke City and visiting Watford did anyone say, “Tonight’s match is brought to you by bet365,” one of the world’s largest online gambling companies. No one needed to. It was pretty obvious.

The game took place at bet365 Stadium, where “bet365” was stenciled across a huge swath of red seats, which were empty because of the pandemic. LED banner ads with the green-and-yellow bet365 logo blinked and rolled around the perimeter of the field throughout play. And every Stoke player had bet365’s insignia emblazoned on the front of his shirt. The company doesn’t just sponsor the team. The company owns it.

“We’ve been stuttering a bit,” Peter Coates, who is chairman of both bet365 and Stoke City, said in a phone interview a few hours before the January game. “We need a win tonight.”

He didn’t get one. Watford prevailed, 2-1, after more than 90 minutes of sporadically exciting play.

The company is private and doesn’t report quarterly earnings. But publicly traded rivals have announced results, and they strongly suggest that gambling operators are one of the big winners in the pandemic economy. The gaming giant Flutter Entertainment announced in November that sports betting revenue rose more than 30 percent last summer from the previous summer. The average daily number of gamblers at all of the company’s chains rose 40 percent.

In soccer-crazed England, gambling is one of the few legally available thrills for a nation that is bored, isolated and stuck at home. It’s the British answer to day trading in the U.S. stock market, which has boomed throughout the pandemic and is expected to rise again as a new round of stimulus checks arrives. With an efficiency that seems both grim and arbitrary, Covid-19 has struck down millions but left others unscathed and, in some cases, richer than ever.

The latter group includes executives at a select group of companies in a variety of fields including e-commerce, like Amazon, and entertainment, like Netflix. Gambling has a singular distinction in this rarefied class. Much of its gains come directly from people in financial duress — and much of that duress has been caused by gambling.

The Gordon Moody Association, a British charity offering residential treatment for gambling addicts, said over the summer that the number of calls from gamblers who said they felt suicidal had recently quadrupled. A House of Lords report found last year that 60 percent of the industry’s profits came from 5 percent of its customers — namely problem gamblers, or gamblers at risk of developing a problem.

People like Lewis, a 25-year-old from Hampshire who requested anonymity because few people know about a compulsion he is still struggling to control. He won about $77,000 at age 16 with an online betting account and chased the high of that original hit for years. Since 2016, he said, he has toggled between total abstinence and flat-out mania.

To him, bet365 is the most insidious of the many online gambling sites, because it outpaces the rest at catering to the always-on impulse of people who want to wager, day and night, on games happening anywhere in the world.

“A gambler is desperate to distract himself, and during lockdown there was nothing to distract me,” he said. “Can’t meet your mates at a pub, can’t go out for a meal. You’re at home every waking second. You end up in a vicious cycle.”

A character out of John le Carré
The online gambling industry has long operated under exceptionally lenient rules in Britain, many of them codified in 2005, with a set of regulations that was largely designed for retail betting shops. It has been described as an analog law for a digital age, and it’s overseen by the Department of Culture, Media and Sport, also known as “the Ministry of Fun.”

By all accounts, no company has profited more under this light-handed regime than bet365. Which is why it is spectacularly profitable.

In 2019, the company stated in an annual filing that Mr. Coates’s daughter, Denise Coates, the co-chief executive, had earned more than $420 million, making her the highest-paid executive in the country and the “highest-paid woman in the world,” according to The Guardian. That was many times more than the chief executives of publicly traded competitors and more than 12,000 times the average salary in Stoke-on-Trent, the struggling city, 140 miles north of London, where bet365 is based.

The company floundered last year during the months when soccer games were suspended in Britain, Mr. Coates said. Bet365 leaned on its casino offerings and found some soccer games in Belarus and Australia. Revenue snapped back quickly when play resumed.

Ms. Coates, 53, rarely gives interviews and did not respond to messages for this article. She has been described as intensely private, and even to some longtime rivals — the sort of people she might run into at conventions or associations — she remains elusive.

“She’s like a character out of a John le Carré novel, a person you know exists but whom you never meet,” said Ralph Topping, a former chief executive of William Hill, one of the country’s largest betting companies. “When I was at William Hill, we would have liked to have had her input on matters important to the industry. I’ve never had a conversation with her.”

Ms. Coates’s journey to the pinnacle of online gambling started after she graduated with an honors degree in econometrics from the University of Sheffield and joined her father’s catering business as an accountant. Mr. Coates then owned a few dozen retail gambling shops, essentially a side business at the time.

“She said, ‘Dad, that’s the most boring thing I’ve ever done,’” Mr. Coates recalled. “She said, ‘I want to run those shops for you,’ and she was brilliant at it.”

She spruced up the stores and added 15 more. In 2000, she bought the domain name bet365 from eBay.

“She’s very driven, always likes to be better than anyone else,” Mr. Coates said. “Very organized, good with people. She turned out to be a bit of a star.”

The world that her father credits Ms. Coates with creating is reflected in a television ad for bet365 that ran before the Stoke-Watford game. It featured the actor turned pitchman Ray Winstone, who sat in the back of a luxury sedan, dressed in a dark suit, idling in traffic and exuding ease and control.

“At bet365 we’re always innovating and creating,” he said in a Cockney accent, staring at the camera. Cellphone in hand, apparently ready to place some wagers, he ticked through a list of those innovations, including something called “in-play betting.”

In-play betting allows customers to wager throughout a sporting event, on minutiae that has little bearing on the outcome. How many corner kicks will there be in the first half of a soccer game? How many players will be ejected? What will happen first during a 10-minute increment — a throw-in, a free kick, a goal kick, something else? When those minutes expire, the site takes wagers on the next 10.

“It’s very much like being in a casino,” said Jake Thomas, a former gambling industry executive who chaperoned a reporter, over the phone, through the website during the Stoke-Watford game. “Why wait 90 minutes to find out if your team is going to win? Why not get a little buzz betting on the next corner kick?”

As Mr. Thomas spoke, and the minutes ticked by, the odds of dozens of wagers were constantly repriced. A bet that Stoke would score in the first 30 minutes paid 9 to 1 at just over 25 minutes into the game. A moment later, as that outcome appeared fractionally less likely, the same bet paid 19 to 2.

The company has said it takes action on 100,000 events throughout the year, on sports and races around the world — greyhounds in New Zealand, women’s table tennis in Ukraine, golf in Dubai. There’s even a section on politics. (George Clooney is currently 100 to 1 to win the American presidency in 2024.)

If no live events appeal, virtual events beckon. These are video-generated simulations of tennis matches; games of football, soccer, basketball and cricket; and on and on. One afternoon, bicycle races in a virtual velodrome were running every three minutes, each lasting about a minute.

Other gambling operators now offer just about everything found on bet365’s site. But rivals say Ms. Coates and her team led the way.

“We were always looking at them to see what they were doing and how they were doing it,” said Peter Nolan, a former group director at William Hill. “And to the extent we could, we competed with them.”

Because of that competition, fans 40 and younger grew up inundated with gambling ads. The subtext, and sometimes the text, was that soccer and betting don’t merely go together — they enhance each other.

“I trusted the messages that football sent me,” said James Grimes, who lost $140,000, two jobs and all of his friends before he quit gambling and founded the Big Step, an antigambling group. “A slogan that I heard a lot as a kid” — from Sky Bet, an online gambling company — “was ‘It matters more when there’s money on it.’ And I believed that.”

A tight-lipped company
Stoke-on-Trent is well known for ceramics — it’s where the reality fare “The Great Pottery Throw Down” is filmed — but today, with a payroll of more than 4,000, it’s bet365 and not Wedgwood that is the city’s largest single employer. Few employees, even those who have been around for years, have met Ms. Coates. Her reticence is embodied in the company’s approach to the news media. It doesn’t have a press office, and no one responded to messages left with customer service representatives, even to say, “No comment.”

Instead, after giving an impromptu phone interview, Peter Coates called to say he would forward any questions to relevant people at bet365. He added, good-naturedly, that speaking to this reporter had landed him in “some trouble.”

The origins of bet365 start with Mr. Coates, a Stoke-on-Trent native and son of a coal miner. With money he had earned through a business selling food at stadiums across the country, he bought three local betting shops, essentially as a favor to the brother of an employee. The chain would eventually expand to 35 shops, stretching from the West Midlands to Liverpool.

Two decades ago, after getting online at Ms. Coates’s urging, the company operated out of a portable cabin near one of the betting shops. It was a more complicated and expensive proposition than the family had initially realized.

“We had to find about 20 million pounds,” Mr. Coates said. “In the early days, we lost a lot of money. They were worrying times, but I felt we were accumulating a customer base, and we eventually passed the critical mass you need.”

The last time the company filed a financial report, in December 2019, it stated that operating profit had jumped 15 percent from the previous year, to roughly $1 billion. This capped an immensely lucrative period for Ms. Coates. Forbes recently estimated her net worth at $6.4 billion.

For the second year in a row, the Coates family is the United Kingdom’s biggest taxpayer, according to the annual Sunday Times Tax List, published in late January. The family paid the equivalent of $785 million into state coffers last year. Ms. Coates has also set up the Denise Coates Foundation, which focuses on health care and research and charity and in its most recent filing reported $14 million in giving.

More quietly, she has been buying hundreds of acres in nearby Cheshire and building what The Daily Mail called a $125 million “glass palace,” along with stables, a tennis court and a 75,000-square-foot artificial lake.

In Stoke, Ms. Coates is both acclaimed and largely invisible. She can be counted on to chip in money for civic projects, as she did when the town needed additional funds to erect a statue for Arnold Bennett, a local author who died 90 years ago. Just don’t expect her to show up at the unveiling.

“A lot of people who have made money in Stoke leave,” said Fred Hughes, 80, a retired police officer who attended the Bennett statue ceremony. “This is quite an impoverished area, and it’s always looking for outside investment. The Coates family is the exception.”

Winners not always welcome
The success of bet365 stems in large part from the way it pampers bettors. It offers, for instance, refunds to anyone who bets on a soccer team to win in a game that ends without any goals. (Nil-nil ties enrage bettors.) And in certain circumstances, the company will pay out winners before a game is over.

This is not exactly altruism.

“The logic from their point of view is that if you’ve got your winnings before the game is over, you can use that money to bet again,” said Warwick Bartlett of Global Betting & Gaming Consultants.

The company is far less hospitable to another type of customer: consistent winners. Brian Chappell said he had a falling out with bet365 a few years ago after earning about $4,800 over a summer of gambling on horses. A retired health care researcher, Mr. Chappell said he simply studied the sport and understood the complexities of hedging well enough to come out ahead on weekly races.

“Then one Saturday I went to place a bet and the most I could wager was £1.60,” or about $2.20, he said. “They don’t tell you it’s going to happen — there’s no interaction at all. Just one day, your bet is restricted.”

After learning that others had encountered similar obstacles, at bet365 and other operators, Mr. Chappell founded Justice for Punters — “punter” is slang for bettor — to fight back.

“I call it the ‘ban or bankrupt’ strategy,” he said, describing what he calls an “amazing” business model: “If you’re any good, you get banned. If you’re useless, you get a V.I.P. manager who will keep you gambling.”

Antigambling activists contend that such stratagems are just part of the problem, especially during the pandemic.

“The lockdowns have accelerated the growth of online gambling and increased the use of more addictive gambling products,” said Matt Zarb-Cousin, who runs Clean Up Gambling, a nonprofit. “This means an entire generation is now far more vulnerable to gambling addiction.”

Without new regulations, separating soccer and gambling will never happen, Mr. Zarb-Cousin and others say, because the two are now essentially fused. About 70 percent of teams in the top two English leagues earn millions by wearing betting company logos on their uniforms. Even the few soccer team owners who refuse gambling money, on principle, end up taking it just by competing.

Mark Palios, owner of the Tranmere Rovers in Birkenhead has spoken out against gambling operators as a malign force in the game. He was appalled two seasons ago when bet365 wound up with broadcasting rights to some games. The Football Association, which markets those rights, shares revenue with teams in the league.

“And bet365 decided that if you wanted to watch games you needed to go to the company’s website and sign up for an account,” Mr. Palios said.

“The company was nakedly leveraging its market power to compel people to gamble. I thought that was obscene.”

evensteadiereddie
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Re: Club looking for new sponsors

Post by evensteadiereddie » Tue Apr 06, 2021 7:34 pm

That is horrific.
I bet on odd games - usually against us - and on occasional special events online. Some of the tactics alluded to above are plain to see and easily ignored. Thankfully, I'm well ahead at the minute but will withdraw most of my account when the shops open leaving only an amount I can afford to lose.
For others, sadly, gambling is an awful and inevitable downward spiral and they are absolutely at the mercy of the companies.
I still can't understand how its widespread advertising is permitted by the game's authorities.

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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 7:41 pm

Would love to know how the search for a new sponsor is going?

Read yesterday that United have taken a hefty reduction from the Chevrolet deal to sign TeamViewer on a 5 year deal & it was hailed as a success given the economic climate.

I’d love us to sign a big corporate to help further develop the clubs image.

Suspect we may have to go with another Asian betting firm this time around though.

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Re: Club looking for new sponsors

Post by Chester Perry » Tue Apr 06, 2021 7:49 pm

NewClaret wrote:
Tue Apr 06, 2021 7:41 pm
Would love to know how the search for a new sponsor is going?

Read yesterday that United have taken a hefty reduction from the Chevrolet deal to sign TeamViewer on a 5 year deal & it was hailed as a success given the economic climate.

I’d love us to sign a big corporate to help further develop the clubs image.

Suspect we may have to go with another Asian betting firm this time around though.
The Chevrolet deal included being official Automotive partner, and united will try and tell you that the Teamviewer deal is the biggest single shirt sponsor deal ever in this country - though where they will find an Automotive partner willing to shell out £18m+ a year to verify that I do not know

As for ourselves, we are desperate for new sponsors, and I would not be surprised if that was one of the key activities pursued by Alan Pace when he was back in America for a few weeks recently. There are some might claims to be proven on the revenue front by the new ownership team. Last year looked like being pretty flat in growth terms pre pandemic after two years of good growth, now the club are going to have to work extremely hard to maintain those numbers let alone grow them in the way they believe is possible.

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Re: Club looking for new sponsors

Post by elwaclaret » Tue Apr 06, 2021 7:53 pm

NewClaret wrote:
Tue Apr 06, 2021 7:41 pm
Would love to know how the search for a new sponsor is going?

Read yesterday that United have taken a hefty reduction from the Chevrolet deal to sign TeamViewer on a 5 year deal & it was hailed as a success given the economic climate.

I’d love us to sign a big corporate to help further develop the clubs image.

Suspect we may have to go with another Asian betting firm this time around though.
Maybe we’ll get Chevrolet in now they’re free. That will be the Dahoo.

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Re: Club looking for new sponsors

Post by Vegas Claret » Tue Apr 06, 2021 7:55 pm

NewClaret wrote:
Tue Apr 06, 2021 7:41 pm
Would love to know how the search for a new sponsor is going?

Read yesterday that United have taken a hefty reduction from the Chevrolet deal to sign TeamViewer on a 5 year deal & it was hailed as a success given the economic climate.

I’d love us to sign a big corporate to help further develop the clubs image.

Suspect we may have to go with another Asian betting firm this time around though.
listening to Pace and his beliefs I would imagine we will do everything in our power to steer clear of betting firms

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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 7:58 pm

Chester Perry wrote:
Tue Apr 06, 2021 7:49 pm
The Chevrolet deal included being official Automotive partner, and united will try and tell you that the Teamviewer deal is the biggest single shirt sponsor deal ever in this country - though where they will findi an Automotive partner willing to shell out £18m+ a year to verify that I do not know

As for ourselves, we are desperate for new sponsors, and I would not be surprised if that was one of the key activities pursued by Alan Pace when he was back in America for a few weeks recently. There are some might claims to be proven on the revenue front by the new ownership team. Last year looked like being pretty flat in growth terms pre pandemic after two years of good growth, now the club are going to have to work extremely hard to maintain those numbers let alone grow them in the way they believe is possible.
So it’s £18m less than previous? I read it was about £7m or something. They’re not going to get £18m to supply them cars and sponsor the dugout seating anyway :lol:

Agree on that front... particularly in current climate... although I rather hope his primary reason for being in US was raising some new money from other investors!! Otherwise we’ll be tapping up MSD again whenever MSD’s next chunk is due!!

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Re: Club looking for new sponsors

Post by The Enclosure » Tue Apr 06, 2021 8:02 pm

Perhaps the Mormon Church will sponsor us, they,I imagine, are cash rich. :P

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Re: Club looking for new sponsors

Post by Chester Perry » Tue Apr 06, 2021 8:03 pm

NewClaret wrote:
Tue Apr 06, 2021 7:58 pm
So it’s £18m less than previous? I read it was about £7m or something. They’re not going to get £18m to supply them cars and sponsor the dugout seating anyway :lol:

Agree on that front... particularly in current climate... although I rather hope his primary reason for being in US was raising some new money from other investors!! Otherwise we’ll be tapping up MSD again whenever MSD’s next chunk is due!!
£17m less than previous just used £18m to query the claim that that is what Chevrolet must have paid for the new shirt deal to be worth more

wouldn't be surprised if Pace was doing both the sponsor and investor thing on his trip - he needs both

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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 8:05 pm

Vegas Claret wrote:
Tue Apr 06, 2021 7:55 pm
listening to Pace and his beliefs I would imagine we will do everything in our power to steer clear of betting firms
Hopefully.

Not that I have a lot against betting sponsorship personally (although do see the other side of the argument), a big corporate would do wonders for our image globally and help take us to the next level in a commercial sense, I think.
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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 8:06 pm

Chester Perry wrote:
Tue Apr 06, 2021 8:03 pm

wouldn't be surprised if Pace was doing both the sponsor and investor thing on his trip - he needs both
Definitely does.

I am desperate to know what he has in mind on the investor side.

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Re: Club looking for new sponsors

Post by Chester Perry » Tue Apr 06, 2021 8:12 pm

NewClaret wrote:
Tue Apr 06, 2021 8:05 pm
Hopefully.

Not that I have a lot against betting sponsorship personally (although do see the other side of the argument), a big corporate would do wonders for our image globally and help take us to the next level in a commercial sense, I think.
How many big corporates fit our branding - they tend to sponsor if they are involved locally (e.g Amex and Brighton) we do not have that. Also what can we offer them to enhance their branding, what do we offer in terms of understanding of our marketplace and/or people who engage with Premier League Football? there is an awful lot more to pitching for such sponsorship these days than just saying your logo is going to be on screens arond the world every week for 9 months. The team is far from being the most exciting, fresh or popular underdog, lazy consensus has us at the racist, thug end of brexit football - that is a lot of brand reshaping to be done in the popular mindset

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Re: Club looking for new sponsors

Post by Boss Hogg » Tue Apr 06, 2021 8:45 pm

Can’t agree with the comments about ‘ racist thug end of Brexit football’ if that actually means anything. It probably says more about the other ‘fans’ saying this and that’s if they really are. We offer global exposure in the top league in the world. Having worked in the far east I’ve seen first hand how popular PL football is. I think this is one area that Pace and his team will maximise to its true potential even if they might disappoint on the pitch.

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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 9:25 pm

Chester Perry wrote:
Tue Apr 06, 2021 8:12 pm
How many big corporates fit our branding - they tend to sponsor if they are involved locally (e.g Amex and Brighton) we do not have that. Also what can we offer them to enhance their branding, what do we offer in terms of understanding of our marketplace and/or people who engage with Premier League Football? there is an awful lot more to pitching for such sponsorship these days than just saying your logo is going to be on screens arond the world every week for 9 months. The team is far from being the most exciting, fresh or popular underdog, lazy consensus has us at the racist, thug end of brexit football - that is a lot of brand reshaping to be done in the popular mindset
Understand your point, but also Boss Hogg’s subsequent one that the PL offers such great exposure that I can’t believe a US or Asian corporate wouldn’t want to be associated with the club. Especially for the reasons you mention.

I do agree that a few higher profile or technically gifted players might help in that regard though.

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Re: Club looking for new sponsors

Post by Chester Perry » Tue Apr 06, 2021 9:30 pm

Boss Hogg wrote:
Tue Apr 06, 2021 8:45 pm
Can’t agree with the comments about ‘ racist thug end of Brexit football’ if that actually means anything. It probably says more about the other ‘fans’ saying this and that’s if they really are. We offer global exposure in the top league in the world. Having worked in the far east I’ve seen first hand how popular PL football is. I think this is one area that Pace and his team will maximise to its true potential even if they might disappoint on the pitch.
It's about perceptions, and these are commonly heard perceptions on social media, where football fans abroad congregate and find out information - you are as likely to get those stereotypes repeated from abroad as you are from within sections of fans within this country.

I am very interested to see what this full potential is that we keep hearing about - similar to mythological next level is my fear. The new board have bet the club's future on it though.

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Re: Club looking for new sponsors

Post by TsarBomba » Tue Apr 06, 2021 9:46 pm

Chester Perry wrote:
Tue Apr 06, 2021 7:49 pm
The Chevrolet deal included being official Automotive partner, and united will try and tell you that the Teamviewer deal is the biggest single shirt sponsor deal ever in this country - though where they will find an Automotive partner willing to shell out £18m+ a year to verify that I do not know

As for ourselves, we are desperate for new sponsors, and I would not be surprised if that was one of the key activities pursued by Alan Pace when he was back in America for a few weeks recently. There are some might claims to be proven on the revenue front by the new ownership team. Last year looked like being pretty flat in growth terms pre pandemic after two years of good growth, now the club are going to have to work extremely hard to maintain those numbers let alone grow them in the way they believe is possible.
I can only really see us growing our brand in the US, which will probably be our primary marketplace for growth, by buying American players.

I really wouldn’t be surprised to see a number of young American players on our books in the next year to 18 months.

And I think we know what the outcome will be if we try and foist players on to Dyche without his approval.

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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 10:39 pm

Chester Perry wrote:
Tue Apr 06, 2021 9:30 pm

I am very interested to see what this full potential is that we keep hearing about - similar to mythological next level is my fear. The new board have bet the club's future on it though.
Agree with the general point but would argue it’s the old board that’s bet the clubs future in it by selling out.

Although the old board also happen to be on the new board as things stand.

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Re: Club looking for new sponsors

Post by Vegas Claret » Tue Apr 06, 2021 11:14 pm

I hope Pace is best mates with Bezos ! lol

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Re: Club looking for new sponsors

Post by NewClaret » Tue Apr 06, 2021 11:44 pm

Vegas Claret wrote:
Tue Apr 06, 2021 11:14 pm
I hope Pace is best mates with Bezos ! lol
You jest but I’m hoping either ALK, or any new investors they bring with them, will be well connected!
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Re: Club looking for new sponsors

Post by elwaclaret » Wed Apr 07, 2021 1:17 am

But if Burnley could build up a reputation like we used to have in British football circles, as a club that nurture raw talent... as in why Tommy Doc wanted Mick here, but for the U.S. academies... that then would bring huge brands who are chasing the trendy youth market... and all the time your building your support around the world, but especially in the states and selling players onwards and often upwards... suddenly players, brands and investors all want to be part of this little working class town, that produces talent... and not just the club but the area gets a massive lift... and from people who would not even know where Burnley was on a map. If you believe you have the tech to achieve it... and that you can then launch to every football club in the world... to PE teachers upwards.... and a top coach who likes big cutting edge projects and forward thinking to work with.

Maybe, just maybe you can make a great deal of hay at Burnley.
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Re: Club looking for new sponsors

Post by nyclaret » Wed Apr 07, 2021 7:14 am

TsarBomba wrote:
Tue Apr 06, 2021 9:46 pm
I can only really see us growing our brand in the US, which will probably be our primary marketplace for growth, by buying American players.

I really wouldn’t be surprised to see a number of young American players on our books in the next year to 18 months.

And I think we know what the outcome will be if we try and foist players on to Dyche without his approval.
I don’t really see that as a bad thing to be honest. The US are starting to produce some fantastic young talent.

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Re: Club looking for new sponsors

Post by Chester Perry » Wed Apr 14, 2021 1:40 am

A long but interesting article from the Financial Times that compares and contrasts the current boom in sports betting in the US with the UK post relaxation of laws in 2005 and the UK of today where the betting companies are being squeezed by legislative reforms

https://outline.com/e9yb4j

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Re: Club looking for new sponsors

Post by Chester Perry » Fri Apr 16, 2021 12:41 am

This is an interesting stat about social media abuse and betting - not that I would refer to a bet as an "investment"

Social Media data from
@resultsports
shows, that almost 75% of hate speech, abuse and racial discrimination is linked to an individual online user having placed a bet and associates the player or team with his emotional frustration of loosing his investment!!!

https://twitter.com/marioleo71/status/1 ... 4503433217

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Re: Club looking for new sponsors

Post by The Enclosure » Fri Apr 16, 2021 12:32 pm

McDonalds should sponsor us.American owned,mega rich, three outlets in Burnley and always busy.
Benedictine could offer something as well the amount of business that the town gives them.

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Re: Club looking for new sponsors

Post by Chester Perry » Fri Apr 16, 2021 12:45 pm

The Enclosure wrote:
Fri Apr 16, 2021 12:32 pm
McDonalds should sponsor us.American owned,mega rich, three outlets in Burnley and always busy.
Benedictine could offer something as well the amount of business that the town gives them.
Benedictine have previously turned down approaches from the club - even their board on the Bob Lord has gone now since the takeover and the decision to remove the double stack advertising boards on that stand , I suspect that is to do with the preferences of the owners

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