cricketfieldclarets wrote: ↑Tue Mar 16, 2021 10:42 am
Like you could Burnleys youtube subscribers.
However Vizeh on the other hand has four times more than Burnley.
My point? An individual there has had more exposure and success on social media than a much bigger and well backed club. Potential is out there.
Burnley could even do a hell of a lot worse than collaberating with Vizeh for example. He isnt everyones cup of tea. But he is 'youtube famous'. Another example of where Burnley could tap into more new markets.
Social media is huge. Online gaming is huge and will continue to grow. Another major opportunity for us to expand our brand.
Selling shirts is a very very tiny fraction of the opportunity out there.
Growing our brand organically through other channels... Huge potential.
Sorry. Ive done what I said I wouldnt and returned to this thread. But I am passionate about BFC and know we have suffered for years of our own fans dumbing down the opportunity we have in front of us. On and off the field.
Currently hashtag united have nearly 10 times as many subscribers on youtube as Burnley do!
I don't remember an announcement about it but 8 months ago all the clubs started sharing content on Youtube, highlights, reactions. Some of our videos get little or no attention. Some of the clubs put out a lot more content than we do.
We get around 200k views per match on the youtube highlights of our matches which will generate roughly the same money as 160 Clarets+ subscriptions. Leicester get around 400k for their games and Manchester United get around 2m, their 9-0 win against Southampton got 5.7m views.
Some of the highlights of United's youth team games get more views than our first team games. At that rate the Man Utd youtube channel will be making around 200k a year just from the first team match highlights. It's not a massive earner.
There was a big discussion about shirt sales earlier in the thread. Barcelona sell the rights to their shirts to Nike for 160m a year, that's the biggest deal in world football for shirts. Nike can make as many shirts as they want and sell them where they want, that's the way the big clubs do it. Manchester United sell theirs rights to Adidas for 75m and Adidas reckon they sell 150m worth of shirts so it's a good deal for everyone.
Either we need to find a manufacturer who'd be interested or create a new model to allow us to target specific countries via a network of partners.
To increase our appeal in a foreign market we'd need to:
a) sign one or more big name player from that place
b) have some european or cup success
c) challenge the top 6
d) have some really amazing content that people want to see.
There was a lot made of Sean's look a like interview, it got 3.6k views on the BFC youtube channel and the "this is hilarious" exert that the club made got 11k views. It's not the money from youtube that counts it's the exposure but on both those counts we get no further than we would with an article in a local free paper.
Clearly the media department at Turf Moor is due a big shake up if we're going to change our model and develop a better social media presence.
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