I don't have access to shirt sales, something people get fixated upon,
The clubs social media following has already grown, it's about 50% higher I think Chester said recently.
We're getting media stories written about our social media player reveals, which are better for the club than the plane banner incident, this in turn raises the profile of the club generating more positive interest.
If a club has a positive media image, this can then be used to attract more/better sponsorship deals because businesses will want to be associated with us, especially international ones
Also, the signing of foreign players tends to help, as shown by the large number of South Africans popping up when we signed Foster.
If he was to become success in the PL, this has the potential to increase our foreign fanbase/viewing figures whilst he's with us.
Match streams - doesn't always work properly does it?
I don't know what the viewing figures are for Burnley currently, but the season Bournemouth got relegated they had the lowest average of 650k per game.
We had 700k per game on average the same season, which weirdly was more than West Ham, but 250k behind Norwich!!
(That should increase if we go up playing the more attractive football if it's effective)
( I have advocated for an NFL style streaming platform for football, I think it would work better than the current system which is out of date now in my opinion)
The club are heading in the right direction with social media, revamp of the in ground advertising etc and we should start to see an increase in revenue when the clubs accounts are out.
One of the biggest improvements has been how the club was viewed on the pitch, we were wrongly labelled as a bunch of rough houses who were dirty and should've been playing rugby/Brexit football etc, but that's been dispelled completely now.
We've got a big group of mainly young, up and coming stars from various countries who're playing attractive, effective football which is attracting positive attention
Without that, the social media side wouldn't be as effective, but in tandem it's really good
Debra M is right, no good advertising something if the product itself isn't available, or even attractive, but our shirts are available via the sponsor and they can ship abroad better than the club can thankfully
The club still has work to do, but looking for a director of tech is a sign that they know what needs to be done and are trying.
I have some ideas about where else they could improve their social media/website but I'm content to sit back and see what else they do
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