Club fonts

[aggi]

I know that ours isn't popular amongst many but Man City's looks like they took Comic Sans and made it worse.

[burnmark]

I don’t mind ours but the weird thing is they advertise it as the ‘cup font’ and sell it in the club shop for fans to personalise their shirts with. I don’t think we used it in either of the cups this season and stuck with the standard EFL font on the player’s shirts.

[NewClaret]

I don’t mind ours but the weird thing is they advertise it as the ‘cup font’ and sell it in the club shop for fans to personalise their shirts with. I don’t think we used it in either of the cups this season and stuck with the standard EFL font on the player’s shirts.

Great point.

I noticed that too. Ridiculous really. Just give it up if you’re not going to use it.

[wilks_bfc]

Great point.

I noticed that too. Ridiculous really. Just give it up if you’re not going to use it.

We definitely used that font in the cups during 23/24 season

[burnmark]

We definitely used that font in the cups during 23/24 season

Yes I remember it on the shirts at Spurs in The FA Cup tie.

[NewClaret]

We definitely used that font in the cups during 23/24 season

Yes but then seemed to scrap them for 24/25 for some unknown reason.

[ClaretTony]

I don’t mind ours but the weird thing is they advertise it as the ‘cup font’ and sell it in the club shop for fans to personalise their shirts with. I don’t think we used it in either of the cups this season and stuck with the standard EFL font on the player’s shirts.

When it was introduced it was said that it would be used for ALL cup ties. We used them at Spurs in the FA Cup in Jan 2024, and they went on sale in the club shop on the following Monday, I don't think we've used them since.

[Selby Claret]

Is a PL only permission to use alternate fonts? Do the EFL demand EFL fonts of their clubs for all competitions?

[ClaretTony]

Is a PL only permission to use alternate fonts? Do the EFL demand EFL fonts of their clubs for all competitions?

No different to the PL in that they have a font for their own competition.

[4:20]

Here's a good video from a couple of years ago from the company, Avery Dennison, on how they came up with the latest Premier League name and numbers design.
A little bit more info from AI,
"Avery Dennison will supply all Premier League names, numbers, and sleeve badges for both on-pitch and retail shirts until the end of the 2029/30 season, as part of a five-year extension to their licensing partnership announced on May 12, 2025. This means their involvement, which began in the 2019/20 season, will continue for a total of 11 seasons, ending in 2030."

https://youtu.be/F7UO0eVSqmM?si=ppOx4cEzbHzk9Np0

[bobinho]

Nonsensical.