Do we need to be charging more for tickets to become more competitive at this level?

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GetIntoEm
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Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Thu Jul 24, 2025 5:51 pm

I see we have the cheapest season tickets in the league, do you think there is a case to increase them to help us be more sustainable at this level?

Of course people want tickets as cheap as possible, but are we guilty of underselling?
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by NewClaret » Thu Jul 24, 2025 5:55 pm

No.

Our ticket pricing generally though is excellent and the club should be roundly applauded for it. Long may it continue.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by daveisaclaret » Thu Jul 24, 2025 5:58 pm

Ignoring concessions, varying prices in different seats etc, if we charged £780 instead of £525 for 16,000 season tickets we'd make about £4 million a season. Maybe overcharging fans for a quarter of a signing would make the difference, who can say.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Goalkeeper » Thu Jul 24, 2025 5:59 pm

If we doubled the price, it would bring in another £6m or so.
The question should be, do we need to charge as much as we do? It would cost the club £6m to let season ticket holders on for free. A drop in the ocean for a premier league club.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by jrgbfc » Thu Jul 24, 2025 6:00 pm

Must admit i'm a bit surprised the walk on prices haven't gone up a bit for this season.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Thu Jul 24, 2025 6:13 pm

NewClaret wrote:
Thu Jul 24, 2025 5:55 pm
No.

Our ticket pricing generally though is excellent and the club should be roundly applauded for it. Long may it continue.
I agree. Our pricing is fantastic.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Goodclaret » Thu Jul 24, 2025 6:14 pm

When you look at the % ticket sales compared to our total turnover the club are doing exactly the right thing in rewarding supporters with low ticket prices.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Ptgclaret » Thu Jul 24, 2025 6:19 pm

Charge more? Absolutely not.

Football is for the fans. Don't force them away.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by NewClaret » Thu Jul 24, 2025 6:19 pm

jrgbfc wrote:
Thu Jul 24, 2025 6:00 pm
Must admit i'm a bit surprised the walk on prices haven't gone up a bit for this season.
Me too.

It’s a good move though. We need to be growing our fanbase and pricing them out would be a terrible move.

This is one thing the club do brilliantly at the moment.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by NewClaret » Thu Jul 24, 2025 6:27 pm

Baring in mind this is the most expensive ticket, is there any graphic on the cheapest. I would’ve thought we’d fare pretty well on that too.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Paul Waine » Thu Jul 24, 2025 6:39 pm

Spurs v Burnley the first game of the coming season. One club's season ticket prices are 4 times higher than the others. Stadium capacity 3 times higher.

That's a tickets sale advantage of 12 times Spurs have over Burnley.

Using figures above, if Burnley receive £6 million from ST sales, that suggests Spurs will receive £72 million.

That's one way of considering the financial challenge BFC faces.

UTC

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Woodleyclaret » Thu Jul 24, 2025 7:05 pm

We are Burnley Super Burnley from the North.We are the only town team in the top flight and have always been in a minority .But we have fans who believe in us and supporters who have stuck by us through thick and thin.
We haven't been ripped off and it's great we offer our loyal fans football at a reasonable cost .

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Colburn_Claret » Thu Jul 24, 2025 7:24 pm

We could double the prices, it's still a pittance to where our main money comes from, so no. It wouldn't make a difference.

Besides some of those clubs at the top of the list should be ashamed.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Vegas Claret » Thu Jul 24, 2025 8:17 pm

the top 4 have nearly spent ONE BILLION so far this summer. Upping the ticket prices will make zero difference to a club like this. Enjoy being a yo-yo club !

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by JR1882 » Thu Jul 24, 2025 8:39 pm

I think the “most expensive” ticket isn’t a fair comparison really for us in this league as lots of these clubs

- are much bigger with bigger fanbases
- are in more affluent areas
- have huge new stadiums with lots of premium seating

We don’t really have any of the above and we have a need to price competitively in order to fill the stadium due to the size of the town and competition in most directions in our catchment areas.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by ArmchairDetective » Thu Jul 24, 2025 8:48 pm

No. We'd probably need to double the prices and double it again for it to have any impact on our competitiveness on the pitch.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by claretburns » Thu Jul 24, 2025 9:24 pm

I don't think we need the money in terms of turnover, as has been mentioned it would be a drop in the ocean compared to the Premier League TV and prize money, however for clubs who wish to spend then the more money you make from tickets, the higher the turnover of the club and the less likely you'll be hitting PSR restrictions.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Aclaret » Thu Jul 24, 2025 9:32 pm

That's a league table I don't mind being the bottom of !

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by boatshed bill » Thu Jul 24, 2025 9:44 pm

Fulham? Havinalaff!

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by ClaretPete001 » Thu Jul 24, 2025 9:55 pm

It's a question of whether the fanbase and the local market would accept it.

Fair is fair, the owners have done a good job keeping the Turf full, which I think is also a competitive advantage on the pitch.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by ClaretTony » Thu Jul 24, 2025 9:56 pm

NewClaret wrote:
Thu Jul 24, 2025 5:55 pm
No.

Our ticket pricing generally though is excellent and the club should be roundly applauded for it. Long may it continue.
You obviously aren't a young adult or a senior who have seen season tickets go through the roof in the previous two seasons - one for U22s last season going up 165%.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by The Shire Claret » Thu Jul 24, 2025 10:48 pm

Fulham - My Lord CHEEZUZ !

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Wokingclaret » Thu Jul 24, 2025 10:52 pm

we need to get the capacity to 25k plus with rain proof seating

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Vintage Claret » Thu Jul 24, 2025 11:17 pm

Nope.
As a wise man once said "we're Burnley not Barcelona"

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by SirBob » Thu Jul 24, 2025 11:37 pm

No point increasing the cost of tickets if it costs you a couple of thousand people from buying one in the first place.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by NewClaret » Thu Jul 24, 2025 11:48 pm

ClaretTony wrote:
Thu Jul 24, 2025 9:56 pm
You obviously aren't a young adult or a senior who have seen season tickets go through the roof in the previous two seasons - one for U22s last season going up 165%.
Yes, I did hear some of them were very steep, which obviously I disagree with.

Overall though, I think if you did a league table for every Premier League club on all categories of tickets by ST’s and walk-ons (cheapest and most expensive) I think we’d fare very well on all charts. It’d be interesting to see if anyone has it.

And I’d expect we’d still fare well even at Championship level because I saw some similar tables last year and we were in the lowest third on various different comparisons - and obviously we’ve frozen prices since.

Overall, I’m very happy with my price. Particularly when friends tell me what they pay for theirs elsewhere. Some are absolutely shocking.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Guppyspotter » Fri Jul 25, 2025 3:26 am

If it's just the most expensive listed for each club the table means diddly squat. You can't extrapolate income based on the
most expensive season ticket. For this to have any use, you need to know how many tickets in each price band have been sold. If Fulham sell 10 at that price and the rest at £100 then Fulham's income might be below Burnley's. A classic case missing information.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by No Ney Never » Fri Jul 25, 2025 5:56 am

It clearly states at the foot of the table 'prices are for adult general admission seating'.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Papabendi » Fri Jul 25, 2025 6:52 am

ClaretTony wrote:
Thu Jul 24, 2025 9:56 pm
You obviously aren't a young adult or a senior who have seen season tickets go through the roof in the previous two seasons - one for U22s last season going up 165%.
In line with a lot of other top flight clubs. No one likes price increases, of course they don't, but Burnley's pricing remains reasonable and for thst you only need to look at the product on offer and what the competition charge.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by ChrisG » Fri Jul 25, 2025 7:37 am

Woodleyclaret wrote:
Thu Jul 24, 2025 7:05 pm
We are Burnley Super Burnley from the North.We are the only town team in the top flight and have always been in a minority .But we have fans who believe in us and supporters who have stuck by us through thick and thin.
We haven't been ripped off and it's great we offer our loyal fans football at a reasonable cost .
Not entirely relevant, but Bournemouth is also a town so we're not the only town team in the top flight.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by deanothedino » Fri Jul 25, 2025 7:37 am

Woodleyclaret wrote:
Thu Jul 24, 2025 7:05 pm
We are Burnley Super Burnley from the North.We are the only town team in the top flight and have always been in a minority .But we have fans who believe in us and supporters who have stuck by us through thick and thin.
We haven't been ripped off and it's great we offer our loyal fans football at a reasonable cost .
Bournemouth is a town

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Fri Jul 25, 2025 7:39 am

I think the bigger price increases in a couple of categories were because they had become dramatically out of sync with being fair.

An U22 ticket should probably not exist, nevermind be so cheap. It's a relic from the "student discount" days, most youngsters earn very well these days, even when in minimum wage jobs.

With regards to the seniors, they say this category has the most disposable income, again should be discounted but not as much as it was.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Quickenthetempo » Fri Jul 25, 2025 8:27 am

If you want a middle class, tourist club where you get ripped off at every turn.

Then carry on putting prices up.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Clovius Boofus » Fri Jul 25, 2025 8:28 am

Most of the EPL is made up from city clubs or towns with large affluent areas. If the owners charged what the likes of Bournemouth do, or even Brentford, they would kill the club within a season.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Fri Jul 25, 2025 8:58 am

Clovius Boofus wrote:
Fri Jul 25, 2025 8:28 am
Most of the EPL is made up from city clubs or towns with large affluent areas. If the owners charged what the likes of Bournemouth do, or even Brentford, they would kill the club within a season.
I disagree, I think people would still go anyway, especially while we are doing well.

I agree with what's said above though, the extra revenue isn't worth it

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by MrTopTier » Fri Jul 25, 2025 9:21 am

170 million in TV money.

Yet people want to keep fleecing the fans.

Absolute melt of an idea.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Row x » Fri Jul 25, 2025 9:22 am

GetIntoEm wrote:
Fri Jul 25, 2025 7:39 am
I think the bigger price increases in a couple of categories were because they had become dramatically out of sync with being fair.

An U22 ticket should probably not exist, nevermind be so cheap. It's a relic from the "student discount" days, most youngsters earn very well these days, even when in minimum wage jobs.

With regards to the seniors, they say this category has the most disposable income, again should be discounted but not as much as it was.
I agree, there shouldn't be an under 22 category, at 20/21 you're an adult and should be treated as such
In my opinion there should be a cheap option for the under 13 to get them hooked, then a under 18 ticket to keep them hooked.
I benefit from the senior ticket, but its is a bit daft, because as you say, most have more disposal income than they had previously.
I'm struggling to think of other places that give hefty discounts for seniors, bus passes being the obvious one, but i still pay the same for concert tickets, air travel, holidays, beer, food etc, I think in coming years seniors tickets will disappear in lots of clubs, and we can't really argue with that to be honest.
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Quickenthetempo » Fri Jul 25, 2025 10:09 am

Row x wrote:
Fri Jul 25, 2025 9:22 am
I agree, there shouldn't be an under 22 category, at 20/21 you're an adult and should be treated as such
In my opinion there should be a cheap option for the under 13 to get them hooked, then a under 18 ticket to keep them hooked.
I benefit from the senior ticket, but its is a bit daft, because as you say, most have more disposal income than they had previously.
I'm struggling to think of other places that give hefty discounts for seniors, bus passes being the obvious one, but i still pay the same for concert tickets, air travel, holidays, beer, food etc, I think in coming years seniors tickets will disappear in lots of clubs, and we can't really argue with that to be honest.
You will lose the biggest percentage of supporters at 18 with price increases and general life, maybe having to pay for their 1st season ticket themselves.
The u22 ticket was to keep them going through the easiest time to quit.

Can you win them back at a later stage of their life? It's a risk.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Row x » Fri Jul 25, 2025 10:31 am

Quickenthetempo wrote:
Fri Jul 25, 2025 10:09 am
You will lose the biggest percentage of supporters at 18 with price increases and general life, maybe having to pay for their 1st season ticket themselves.
The u22 ticket was to keep them going through the easiest time to quit.

Can you win them back at a later stage of their life? It's a risk.
We seemed to do ok before the under 22 came a thing

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Fri Jul 25, 2025 10:41 am

I imagine probably most are still going with parents and family that use the U22.

There doesn't seem to be many people aged 18-22 who go on the turf with their mates and go on the lash anymore. Regardless of ticket price.

Youngsters have changed, they are drinking protein shakes and exposing themselves on snapchat

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Plissken » Fri Jul 25, 2025 10:43 am

We have 19 PL home games. The capacity of Turf Moor is 21,944. Therefore if we sold every home game, including the away end it is a total of 416,936 people through the door in a season.

If we charged each and every fan, irrespective of age, season ticket holder, location in the ground or home/away supporter £67 for every game, it would be less than one year of Erling Haaland's salary.

If we sold all 21,944 seats (again, this includes away fans and is irrespective of age and seat location) at the price of the most expensive season ticket, then that is £11.5mn in ticket revenue. Or probably less than we will make in profit by selling James Trafford.

And yet people still persist in thinking ticket prices have an effect on finances in the Premier League. The only calculation ALK have to make is the maximum they think they can charge for any given ticket because it has very, very little effect on the clubs overall budget.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by boyyanno » Fri Jul 25, 2025 10:59 am

Row x wrote:
Fri Jul 25, 2025 9:22 am
I agree, there shouldn't be an under 22 category, at 20/21 you're an adult and should be treated as such
In my opinion there should be a cheap option for the under 13 to get them hooked, then a under 18 ticket to keep them hooked.
I benefit from the senior ticket, but its is a bit daft, because as you say, most have more disposal income than they had previously.
I'm struggling to think of other places that give hefty discounts for seniors, bus passes being the obvious one, but i still pay the same for concert tickets, air travel, holidays, beer, food etc, I think in coming years seniors tickets will disappear in lots of clubs, and we can't really argue with that to be honest.
What a load of nonsense.

Some pensioners and retirees have excess money, lots don't.

Equally at the age of 18-21 many younger fans will be going to university and are students who don't have a pot to pee in.

There's somthing very nauseating about people saying, well I'm okay so everyone else should be. Really speaks for your character 👏

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Fri Jul 25, 2025 11:15 am

boyyanno wrote:
Fri Jul 25, 2025 10:59 am
What a load of nonsense.

Some pensioners and retirees have excess money, lots don't.

Equally at the age of 18-21 many younger fans will be going to university and are students who don't have a pot to pee in.

There's somthing very nauseating about people saying, well I'm okay so everyone else should be. Really speaks for your character 👏
But why always look at the poverty end of the spectrum, if it's a choice between food and going on the turf I know which they should be choosing

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by boyyanno » Fri Jul 25, 2025 11:21 am

GetIntoEm wrote:
Fri Jul 25, 2025 11:15 am
But why always look at the poverty end of the spectrum, if it's a choice between food and going on the turf I know which they should be choosing
I'm not looking at the poverty end of the spectrum, that's what you've just mentioned.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Fri Jul 25, 2025 11:22 am

boyyanno wrote:
Fri Jul 25, 2025 11:21 am
I'm not looking at the poverty end of the spectrum, that's what you've just mentioned.
That's what you were insinuating. Pensioners with no money and students "without a pot to **** in"

Why would they be interested in spending what money they had on football tickets?

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by boyyanno » Fri Jul 25, 2025 11:27 am

GetIntoEm wrote:
Fri Jul 25, 2025 11:22 am
That's what you were insinuating. Pensioners with no money and students "without a pot to **** in"

Why would they be interested in spending what money they had on football tickets?
Can you actually read? I replied to someone who said "disposable income".

I've said some pensioners have excess money, lots don't.

Students don't generally have excess income so don't have a pot to pee in.

Which parts of this say they are picking between food and football? That's just made up crap on your part because you'd find it easier to come up with a counter argument if I held some form of extreme view.

Try again.

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by CoolClaret » Fri Jul 25, 2025 11:32 am

As far as I'm aware, we owe zero money on all of BFC's brick and mortar assets (stadium, training ground, etc) and, though I'm not too sure how it all works, any council fees/business rates , charge of labour for outsourced work (maintenance / gas / electricians etc) will all be far lower than it is in a major city or down south, especially London.

It's all relative, isn't it?

What's the average house & flat price in Burnley compared with the Hammersmith/Fulham area?

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by Conroy92 » Fri Jul 25, 2025 11:33 am

Without going into politics I wonder which posters on here would have been comfortable with the fuel allowance being slashed for pensioners 👀

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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by GetIntoEm » Fri Jul 25, 2025 11:34 am

boyyanno wrote:
Fri Jul 25, 2025 11:27 am
Can you actually read? I replied to someone who said "disposable income".

I've said some pensioners have excess money, lots don't.

Students don't generally have excess income so don't have a pot to pee in.

Which parts of this say they are picking between food and football? That's just made up crap on your part because you'd find it easier to come up with a counter argument if I held some form of extreme view.

Try again.
And nobody has said that some don't. Just because the person you quoted does, he hasn't said everyone should be the same.

You're just trying to start an argument that's not there.

The ones that don't have spare money don't factor in conversations talking about football tickets do they.

boyyanno
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Re: Do we need to be charging more for tickets to become more competitive at this level?

Post by boyyanno » Fri Jul 25, 2025 11:37 am

GetIntoEm wrote:
Fri Jul 25, 2025 11:34 am
And nobody has said that some don't. Just because the person you quoted does, he hasn't said everyone should be the same.

You're just trying to start an argument that's not there.

The ones that don't have spare money don't factor in conversations talking about football tickets do they.
You're literally making no sense.

The guy I replied to tried to argue that concession tickets shouldn't exist for the two age ranges I mentioned because those people have excess income, I was directly responding to what he was saying.

Why do you think concession tickets and other discounts exist in the first place?

There must be an argument here because you've spent your time trying to incorrectly interpret my posts and refute them.

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