Well, the new board seems to be very interested in tech. They have now partnered with YellowHeart to use blockchain technology for ticketing and other products.

Personally, it's of no great interest to me, but they are certainly making big changes at Burnley. Time will tell if it will all work to the club's benefit.

I'm trying to stay positive but this feels like another of the daft ideas we'll be ruefully laughing about as we line up to play Shrewsbury away in 2025.

https://www.pollstar.com/article/yellow ... ech-147951

This explains it, sort of...

Oh and whoever runs the UTC twitter account isn't impressed with this at all

NottsClaret wrote: ↑

Thu May 27, 2021 4:05 pm

I'm trying to stay positive but this feels like another of the daft ideas we'll be ruefully laughing about as we line up to play Shrewsbury away in 2025.

Well, whether it works or not, Burnley shouldn't lose over it. I can see NFTs working in far more things than digital art or music. It is, after all, an irrefutable 'Proof of ownership' due to the blockchain technology. It could, for instance be used on a mobile phone to prove ownership of a car, or even a house.

NFTs have been used for centuries, just not in digital form. e.g., take your shoes in for heeling and you get a ticket so that you can get them back later. That's an NFT.

I can see blockchain and NFTs having a great future, just not as currencies such as Bitcoin.

New Fangled Technology

I read it and to be honest didn't understand a word of it

Interesting article on how concert goers can buy one or two price tickets - but how can NFTs be used in football stadiums with restrictions for separating home and away fans, including pre-booked seats for season ticket holders, different pricing structures for different groups, different stands, different games From friendlies to League and cup games?

I consider myself reasonably technically minded but I’m completely lost with this

What’s the difference between this and the “ticketless” system that was used last week?

Surely a ticket on your phone is good enough (if that is the route we are going down)

mikeS wrote: ↑

Thu May 27, 2021 4:29 pm

Interesting article on how concert goers can buy one or two price tickets - but how can NFTs be used in football stadiums with restrictions for separating home and away fans, including pre-booked seats for season ticket holders, different pricing structures for different groups, different stands, different games From friendlies to League and cup games?

Tickets would be bought in much the same way, but using a digital wallet. The good thing about this tech is that it stops counterfeiting and it also stops ticket touts, providing the venue promoting an event, refuses to sell hundreds of tickets to one buyer.

We've all seen concert tickets sell out in seconds, then seen tickets being sold at vastly inflated prices on ebay etc.. NFTs could stop that.

Remember the Colchester game and how there are 18,000 people claiming to be on the ground? Well, what this is saying is that if we all had fungible app tickets, we could all post them on here and see who the 1,696 really were.

As if anyone cared.

I hope this isn't another step towards saying "Bob Lorders are not welcome because you aren't modern and trendy".

Sounds like snake oil slicker-talk to me.

NFT

No F**king Ticket

Gordaleman wrote: ↑

Thu May 27, 2021 4:36 pm

Tickets would be bought in much the same way, but using a digital wallet. The good thing about this tech is that it stops counterfeiting and it also stops ticket touts, providing the venue promoting an event, refuses to sell hundreds of tickets to one buyer.

We've all seen concert tickets sell out in seconds, then seen tickets being sold at vastly inflated prices on ebay etc.. NFTs could stop that.

Yes, that makes sense. But not for Burnley tickets. What these will be used for, I dare say, is to stop people buying a ticket and then passing it on to a friend at the last minute if they can't go. I'm not aware of a huge secondary market for BFC tickets.

Bosscat wrote: ↑

Thu May 27, 2021 4:41 pm

NFT

No F**king Ticket

You're missing the point Boss. NFTs are about far more than tickets. They PROVE ownership of ANYTHING.

I'm sure folk that go on the Bob Lord will still be able to use their shillings to get on t'Turf.

dsr wrote: ↑

Thu May 27, 2021 4:41 pm

Yes, that makes sense. But not for Burnley tickets. What these will be used for, I dare say, is to stop people buying a ticket and then passing it on to a friend at the last minute if they can't go. I'm not aware of a huge secondary market for BFC tickets.

I don't think Burnley fans will be forced to buy tickets this way. That would be totally impossible to implement. It's more about YellowHeart being able to promote their other products and persuade more people to sign up.

I think the tech is fantastic, and if it works in a small way for Burnley, then the club should benefit in sponsorship at least.

So would i be able to buy the rights to the film of a goal? For example Woods header v Villa.

steve1264b wrote: ↑

Thu May 27, 2021 4:51 pm

So would i be able to buy the rights to the film of a goal? For example Woods header v Villa.

Why not, it's already been done with Art.

https://www.theverge.com/2021/3/11/2232 ... 69-million

dsr wrote: ↑

Thu May 27, 2021 4:41 pm

Yes, that makes sense. But not for Burnley tickets. What these will be used for, I dare say, is to stop people buying a ticket and then passing it on to a friend at the last minute if they can't go. I'm not aware of a huge secondary market for BFC tickets.

Its been covered on here before, there are supporters groups getting tickets, or people with contacts in the ticket office, for away games and fans who don't meet the points criteria are getting into games ahead of their points position.
Also banned fans are getting into away games.

I was aware of art sales but wondered about the legal image rights, if you could sell these as NFTs it would be a pretty good extra income stream.

dsr wrote: ↑

Thu May 27, 2021 4:40 pm

I hope this isn't another step towards saying "Bob Lorders are not welcome because you aren't modern and trendy".

It's about keeping up with advancing tech and trying to capture the next generation of fans.

Older generation can still do things the same way.

Gordaleman wrote: ↑

Thu May 27, 2021 4:43 pm

You're missing the point Boss. NFTs are about far more than tickets. They PROVE ownership of ANYTHING.

FFS GD Joke

steve1264b wrote: ↑

Thu May 27, 2021 5:04 pm

I was aware of art sales but wondered about the legal image rights, if you could sell these as NFTs it would be a pretty good extra income stream.

You could sell just about anything using NFTs. I think YellowHeart's link with BFC is more about promoting the company and it's blockchain technology, than anything else, although I'm sure that ticketing may go down that route for those interested enough.

The company has only been going about a year, and their web page is far from easy to navigate. However, they are supposed to be working to improve it.

https://www.yellowheart.io/

So an NFT is just a digital version of something physical?

I got my son the Master Replica Jango Fett Blasters a few years ago, inc original shipping box, certificates etc.

An NFT is just a digital collecters version then yes?

NFTs are an absolute grift. Grifts are a great way to make money though. It's therefore hard to say if this is good or bad.

Most on here missing the more common use of NFT's in Football - for that you need to look at Socios and I have been posting about that particular "grift" on the MMT thread for over 2 years now - it is an horrific concept to my mind and effectively creates tiering of fans by their value to the club, naturally as in many other areas it is "legacy fans" who will for the most part avoid such methods of locked in and paid for interaction with the club.

There is another completely separate issue with blockchain technology, particularly for clubs that have signed up to sustainability protocols and targets and that is the criminal waste of energy they are

Mods please remove this thread as it's making my head hurt a lot!! I've absolutely no idea whatsoever regarding what it's about. It's entirely gobbledeygook! (Is my season card still going to work?? And can I still use pound coins in the New Brewm? That's all I need to know!)

NBA top shot is the big sports success story with NFTs at the moment
https://nbatopshot.com/
https://www.cnbc.com/2021/02/28/230-mil ... -shot.html

The bottom link of the two links above seems to be about basketball fans buying chunks of video and then trading these among themselves like Top Trumps. Is that the concept here? How will this work in football (the association type) when TV rights are owned by the major corporations?

I’m still baffled but if this anything like Socios at West Ham then it needs stopping.

ClaretTony wrote: ↑

Thu May 27, 2021 8:54 pm

I’m still baffled but if this anything like Socios at West Ham then it needs stopping.

Must admit I find it strange, they are so adamantly against gambling but are partnering with an NFT company and incorporating it into the club.

Considering the percentage of TM attendees that are pensioners, these are the ones generally alienated by this type of technology.

They're gonna struggle to replace them with a younger generation.

But then again, they won't last forever.

Newcastleclaret93 wrote: ↑

Thu May 27, 2021 8:57 pm

Must admit I find it strange, they are so adamantly against gambling but are partnering with an NFT company and incorporating it into the club.

It’s got absolutely nothing to do with gambling.

Can I still pay at the gate?

BFC123 wrote: ↑

Thu May 27, 2021 9:33 pm

It’s got absolutely nothing to do with gambling.

I might be wrong, but my experiences of NFTs is that they are very much like gambling under the guise of investment.

Appreciate this is just in relation to tickets at the moment. I assume they will go down the route of selling NFTs using yellow heart.

Newcastleclaret93 wrote: ↑

Thu May 27, 2021 9:43 pm

I might be wrong, but my experiences of NFTs is that they are very much like gambling under the guise of investment.

Appreciate this is just in relation to tickets at the moment. I assume they will go down the route of selling NFTs using yellow heart.

My knowledge of them is also limited but from what I understand the technology behind it just proves that something is digitally unique and it can’t be copied/faked. The technology behind it has been applied to art, music, sports cards, video, etc. These NFT items (e.g a piece of digital art) are owned by someone and they can sell them on a secondary market at whatever value someone is willing to pay for them. Some items can appreciate in value and some can depreciate, as with any ‘asset’. There’s no link to gambling.

BFC123 wrote: ↑

Thu May 27, 2021 9:46 pm

My knowledge of them is also limited but from what I understand the technology behind it just proves that something is digitally unique and it can’t be copied/faked. The technology behind it has been applied to art, music, sports cards, video, etc. These NFT items (e.g a piece of digital art) are owned by someone and they can sell them on a secondary market at whatever value someone is willing to pay for them. Some items can appreciate in value and some can depreciate, as with any ‘asset’. There’s no link to gambling.

technically you are right however Socios tokens seem to be heavily reliant on Bitcoin values and fluctuations in Bit coin are well out of the realm of control of both Socios and the coins associated to your club

the two twitter threads at the link emphasize this disturbing combination

viewtopic.php?f=2&t=20891&start=7169

FYI Martin Calladine who wrote those threads has been investigations the impact and use of Socios and Fan tokens since they first materialised - he has always found them wanting as a product

West Ham may be the most appropriate place for NFTs because it definitely seems like a “bubble”.

I can see the benefit in collectibles, particularly if linked to something tangible like paying to attend a game, e.g. a digital version of keeping old ticket stubs as a collection. Not sure if that qualifies as a NFT or not, that is where it starts to throw me.

What money I have will stay firmly in my pocket, but hopefully the impressionable and / or young won't be taken advantage of. I suspect though that the real target for this is overseas fans, but at half a century old I’m at least 20 years too old to be confident in what I’m writing.

Nearly Funded Twix.

Chester Perry wrote: ↑

Thu May 27, 2021 9:55 pm

technically you are right however Socios tokens seem to be heavily reliant on Bitcoin values and fluctuations in Bit coin are well out of the realm of control of both Socios and the coins associated to your club

the two twitter threads at the link emphasize this disturbing combination

viewtopic.php?f=2&t=20891&start=7169

FYI Martin Calladine who wrote those threads has been investigations the impact and use of Socios and Fan tokens since they first materialised - he has always found them wanting as a product

No suggestion at the moment though that the club are looking to implement something similar. It looks to just be focused on ticketing for now and then I imagine they might look at some forms of digital media or possibly even collectible items created by players (digital signatures maybe?).

From reading the Twitter thread linked the Socios tokens are essentially a cryptocurrency that is designed to be traded, although it’s clearly been sold to people who don’t understand the risks involved (or they weren’t correctly informed of them).

So far we've had this, the women's team, the new corporate facilities, the digitalisation of the Turf, but as yet...no New First Teamers

BFC123 wrote: ↑

Thu May 27, 2021 10:06 pm

No suggestion at the moment though that the club are looking to implement something similar. It looks to just be focused on ticketing for now and then I imagine they might look at some forms of digital media or possibly even collectible items created by players (digital signatures maybe?).

From reading the Twitter thread linked the Socios tokens are essentially a cryptocurrency that is designed to be traded, although it’s clearly been sold to people who don’t understand the risks involved (or they weren’t correctly informed of them).

Will they possibly go down the route of creating a Burnley FC currency (similar to a number of European football clubs). To then purchase tickets using this blockchain?

Must admit I find it interesting, I think there is a use for it.

I hope that we don’t lose all the less technically gifted fans who really don’t want to have the technology to be able to use this.
We want season tickets at a realistic price not swappable tickets
I hope we don’t waste money on this and finish up with NFT
No Flipping team!

aggi wrote: ↑

Thu May 27, 2021 6:06 pm

NBA top shot is the big sports success story with NFTs at the moment
https://nbatopshot.com/
https://www.cnbc.com/2021/02/28/230-mil ... -shot.html

And Sorare, a French company is leading the way with football NFTs and tournaments.

Ronaldo NFT digital card sells for nearly $300,000. Imagine being able to buy a NFT of say a video clip of Wade Elliot’s Wembley goal against the Blades. Would that original clip authenticated by and secured by blockchain technology become more valuable over time?

https://www.google.co.uk/amp/s/boardroo ... ecord/amp/

Chester Perry wrote: ↑

Thu May 27, 2021 9:55 pm

technically you are right however Socios tokens seem to be heavily reliant on Bitcoin values and fluctuations in Bit coin are well out of the realm of control of both Socios and the coins associated to your club

the two twitter threads at the link emphasize this disturbing combination

viewtopic.php?f=2&t=20891&start=7169

FYI Martin Calladine who wrote those threads has been investigations the impact and use of Socios and Fan tokens since they first materialised - he has always found them wanting as a product

This is nothing to do with Bitcoin or digital currencies. Just because it uses blockchain technology, it doesn't mean it's it's the same.

Crikey, I'm a 73 year old Bob Lorder, and I can see the benefits of this sort of tech. It's not rocket science.

randomclaret2 wrote: ↑

Thu May 27, 2021 10:09 pm

So far we've had this, the women's team, the new corporate facilities, the digitalisation of the Turf, but as yet...no New First Teamers

Funny that. Even with all the tech, they haven't found a way to buy players BETWEEN windows.

Gordaleman wrote: ↑

Thu May 27, 2021 10:27 pm

This is nothing to do with Bitcoin or digital currencies. Just because it uses blockchain technology, it doesn't mean it's it's the same.

Crikey, I'm a 73 year old Bob Lorder, and I can see the benefits of this sort of tech. It's not rocket science.

I’m pleased you have because this is all way over my head

Newcastleclaret93 wrote: ↑

Thu May 27, 2021 10:12 pm

Will they possibly go down the route of creating a Burnley FC currency (similar to a number of European football clubs). To then purchase tickets using this blockchain?

Must admit I find it interesting, I think there is a use for it.

Blockchain can be used for myriads of applications. Currencies are just one very minor and dubious use.

Gordaleman wrote: ↑

Thu May 27, 2021 10:28 pm

Funny that. Even with all the tech, they haven't found a way to buy players BETWEEN windows.

Just my rather poor attempt to work the letters NFT in...

Gordaleman wrote: ↑

Thu May 27, 2021 10:27 pm

This is nothing to do with Bitcoin or digital currencies. Just because it uses blockchain technology, it doesn't mean it's it's the same.

Crikey, I'm a 73 year old Bob Lorder, and I can see the benefits of this sort of tech. It's not rocket science.

from the club's own statement -

......as well as engaging and connecting with fans through NFTs.

YellowHeart and Burnley FC will experiment with using NFTs as a way for fans to collect historic moments from the club’s history, reward loyal fans with special discounts and experiences and own digital collectibles dedicated to their favourite players.

https://www.burnleyfootballclub.com/con ... technology

how Socios promote their fan tokens

A new digital asset for fans
Fan Tokens give you the power to influence decisions of your favourite teams, unlock VIP rewards and access to exclusive promotions, games, chat & a superfan recognition.

https://www.socios.com/fan-tokens/