Have we sold out to owners to take us sideways ?

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ClaretLoup
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Re: Have we sold out to owners to take us sideways ?

Post by ClaretLoup » Wed Jul 28, 2021 4:14 pm

leightonjameslegend wrote:
Wed Jul 28, 2021 2:39 pm
I am connected with Alan Pace on Instagram and he just posted this:
The club organically reached over 7.5 million people through our content and platforms last week – a great example of the opportunity to grow the Clarets Family and take our club to new audiences!
That is pretty impressive stats and a huge improvement. This will lead to more income streams and opportunities.
The one audience stat that really matters is punters going through the turnstiles. It's imperative that Burnley fill the ground to maximise the advantage that playing at a small compact ground gives the players. However at the moment just scanning the stadium plan with respect to seat availability with only just over two weeks to go, ST sales look well down on previous years for whatever reasons.

Full stadium = better results = more revenue via other avenues.

Also the Romans didn't go to the Colosseum because of the roads or the plumbing, they went to watch a good show.
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Re: Have we sold out to owners to take us sideways ?

Post by KRBFC » Wed Jul 28, 2021 4:34 pm

KlyBfc wrote:
Wed Jul 28, 2021 7:58 am
At the moment we probably have enough player assets in Pope, Wood and McNeil to clear a large debt should the unthinkable happen and we go down.
Would you be ok with ALK selling our most expensive 3 players to pay for their debt? A debt which was taken out to pay for their shares?

Why would ALK not pay for their own shares? out of their own pocket?

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Re: Have we sold out to owners to take us sideways ?

Post by Chester Perry » Wed Jul 28, 2021 4:36 pm

ClaretLoup wrote:
Wed Jul 28, 2021 4:14 pm
The one audience stat that really matters is punters going through the turnstiles. It's imperative that Burnley fill the ground to maximise the advantage that playing at a small compact ground gives the players. However at the moment just scanning the stadium plan with respect to seat availability with only just over two weeks to go, ST sales look well down on previous years for whatever reasons.

Full stadium = better results = more revenue via other avenues.

Also the Romans didn't go to the Colosseum because of the roads or the plumbing, they went to watch a good show.
It is also true that Matchday tickets generate a greater income per seat if they are filled for every game - The club will be looking for ways to sell more matchday tickets on a regular basis.

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Wed Jul 28, 2021 4:40 pm

ClaretLoup wrote:
Wed Jul 28, 2021 4:14 pm
The one audience stat that really matters is punters going through the turnstiles. It's imperative that Burnley fill the ground to maximise the advantage that playing at a small compact ground gives the players. However at the moment just scanning the stadium plan with respect to seat availability with only just over two weeks to go, ST sales look well down on previous years for whatever reasons.

Full stadium = better results = more revenue via other avenues.

Also the Romans didn't go to the Colosseum because of the roads or the plumbing, they went to watch a good show.
Not really no, a larger global fanbase can make more money than match day revenue, go ask Utd, Leicester and Leeds.
If you stick to thinking the match day attendance is the be all and end all then you'll never grasp how the world of football has changed.

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Re: Have we sold out to owners to take us sideways ?

Post by ClaretLoup » Wed Jul 28, 2021 4:48 pm

No it's you who have missed the point of my post, which was not the loss of revenue for ticket sales, it's the loss of atmosphere that gives an advantage to Burnley players. They won four games at home last season behind closed doors, even Sheffield United won five.
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Re: Have we sold out to owners to take us sideways ?

Post by jrgbfc » Wed Jul 28, 2021 4:50 pm

GodIsADeeJay81 wrote:
Wed Jul 28, 2021 4:40 pm
Not really no, a larger global fanbase can make more money than match day revenue, go ask Utd, Leicester and Leeds.
If you stick to thinking the match day attendance is the be all and end all then you'll never grasp how the world of football has changed.
Or maybe some people think it's pie in the sky that football fans in Asia or the USA are suddenly going to start supporting Burnley?

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Re: Have we sold out to owners to take us sideways ?

Post by AfloatinClaret » Wed Jul 28, 2021 4:53 pm

KRBFC wrote:
Wed Jul 28, 2021 4:34 pm
Would you be ok with ALK selling our most expensive 3 players to pay for their debt? A debt which was taken out to pay for their shares?

Why would ALK not pay for their own shares? out of their own pocket?
Are you a Troll, or are you genuinely as naive as your posts suggest :shock: :?:

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Wed Jul 28, 2021 5:06 pm

jrgbfc wrote:
Wed Jul 28, 2021 4:50 pm
Or maybe some people think it's pie in the sky that football fans in Asia or the USA are suddenly going to start supporting Burnley?
We are a regular fixture in one of the most broadcast leagues in the world, we are paid for being in this league too.

We regularly upset the big teams, apart from City :lol:

Of course we will pick up fans, it's a natural thing the longer we are in the PL.
It's small minded to think the only fans to worry about are those who regularly attend on match day.
They're well catered for in the main, but we have to think outside of TM and look at this great big world around us.
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Re: Have we sold out to owners to take us sideways ?

Post by KRBFC » Wed Jul 28, 2021 5:06 pm

AfloatinClaret wrote:
Wed Jul 28, 2021 4:53 pm
Are you a Troll, or are you genuinely as naive as your posts suggest :shock: :?:
Naive to what? Which part am I missing?

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Wed Jul 28, 2021 5:06 pm

ClaretLoup wrote:
Wed Jul 28, 2021 4:48 pm
No it's you who have missed the point of my post, which was not the loss of revenue for ticket sales, it's the loss of atmosphere that gives an advantage to Burnley players. They won four games at home last season behind closed doors, even Sheffield United won five.
It was a long slog last season with a large number of games closer together than normal.

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Re: Have we sold out to owners to take us sideways ?

Post by IanMcL » Wed Jul 28, 2021 5:28 pm

Anyway 7.5m views is not to be sneezed at.
1% in shirt sales would be err...
750,000
0.1% 75000. The size of Burnley, coincidently.

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Re: Have we sold out to owners to take us sideways ?

Post by LeadBelly » Wed Jul 28, 2021 6:18 pm

IanMcL wrote:
Wed Jul 28, 2021 5:28 pm
Anyway 7.5m views is not to be sneezed at.
1% in shirt sales would be err...
750,000
0.1% 75000. The size of Burnley, coincidently.
err..... 1 % of 7.5 million would be 75,000. (0.1% 7,500).
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Re: Have we sold out to owners to take us sideways ?

Post by KRBFC » Wed Jul 28, 2021 6:21 pm

IanMcL wrote:
Wed Jul 28, 2021 5:28 pm
Anyway 7.5m views is not to be sneezed at.
1% in shirt sales would be err...
750,000
0.1% 75000. The size of Burnley, coincidently.
:o :o :shock: :shock: :roll:

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Re: Have we sold out to owners to take us sideways ?

Post by Local cricketer » Wed Jul 28, 2021 6:21 pm

MACCA wrote:
Wed Jul 28, 2021 2:12 pm
Absolutely, and if they manage to aceive the return Garlick did on his cash it will have been a very successful time.

I never had an issue with Garlick was doing ( I called it several years ago ).
I had an issue with his constant Bu11sh1t and the way he always tried to hide behind "being a real fan" and only wanting the best for Burnley Football Club.
Ticket prices are the same though. Stop whinging

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Re: Have we sold out to owners to take us sideways ?

Post by MACCA » Wed Jul 28, 2021 6:25 pm

Local cricketer wrote:
Wed Jul 28, 2021 6:21 pm
Ticket prices are the same though. Stop whinging
No whinging here.

He didn't pull the wool over my eyes, I just dont like people that try and bullshit me over and over again as if I'm that stupid to believe it.

As the old saying hoes, do me over once shame on you, do me over twice, shame on me.

Sadly more than a few fell for it several times.

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Re: Have we sold out to owners to take us sideways ?

Post by JohnMac » Wed Jul 28, 2021 6:42 pm

Newcastleclaret93 wrote:
Wed Jul 28, 2021 12:21 pm
We can’t be depending on young lads that struggle to get league 1 loans to keep us in the prem.
We won't be, we have an experienced squad of Premier League players supplemented by a few youngsters.

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Re: Have we sold out to owners to take us sideways ?

Post by IanMcL » Thu Jul 29, 2021 2:35 am

LeadBelly wrote:
Wed Jul 28, 2021 6:18 pm
err..... 1 % of 7.5 million would be 75,000. (0.1% 7,500).
Damn it! You are right!
:o :(

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Re: Have we sold out to owners to take us sideways ?

Post by alwaysaclaret » Thu Jul 29, 2021 1:21 pm

I hope not, but possibly 🤔

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Re: Have we sold out to owners to take us sideways ?

Post by randomclaret2 » Thu Jul 29, 2021 5:38 pm

fatboy47 wrote:
Wed Jul 28, 2021 10:46 am
...and this has been achieved precisely zero times..in the world...ever.

It'll take more than time....we're talking miracle/fantasy here.
Green Bay Packers ?

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Re: Have we sold out to owners to take us sideways ?

Post by Dyched » Thu Jul 29, 2021 5:51 pm

GodIsADeeJay81 wrote:
Wed Jul 28, 2021 5:06 pm
We are a regular fixture in one of the most broadcast leagues in the world, we are paid for being in this league too.

We regularly upset the big teams, apart from City :lol:

Of course we will pick up fans, it's a natural thing the longer we are in the PL.
It's small minded to think the only fans to worry about are those who regularly attend on match day.
They're well catered for in the main, but we have to think outside of TM and look at this great big world around us.
People look at the global figure of football fans like the my are all accessible to Burnley. Are all the millions English football fans accessible to Burnley? No. Why? Because they follow other teams. Foreigners do as well. People think there’s this huge open market of millions. There’s not. Some follow Liverpool, Arseanal, Chelsea, Man United, Man City etc etc. People whomare into football follow a team. They won’t give up that team to follow Burnley. In reality there’s a very small margin to work with.

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Re: Have we sold out to owners to take us sideways ?

Post by Chester Perry » Thu Jul 29, 2021 5:59 pm

randomclaret2 wrote:
Thu Jul 29, 2021 5:38 pm
Green Bay Packers ?
Are not that much of a global brand as well as they are known by people in this country - The NFL is colossal in the US but actually penetrates into very few international markets - in terms of TV deals, whereas there are only 5 countries in the world where you cannot access the Premier League on a domestic TV service.

Greenbay also benefit from their early success under Vince Lombardi (who is still lionised and the has the Superbowl trophy named after him) and the fact that there is no relegation - it is the only NFL franchise owned by fans and is in effect a state team as the town of Greenbay itself is too small to support the team. Their nearest and greatest rivals - the Chicago Bears - are farther away than Liverpool, Everton, Manchester United, Manchester City, Leeds, Newcastle, Leicester, Wolverhampton Wanderers, Aston Villa, Celtic, Rangers (I will throw in other teams that have played in the Premier League too - Blackburn Rovers, Blackpool, Oldham, Bradford City, Middlesbrough, Sunderland, Hull City, Stoke City, Sheffield Wednesday, Sheffield United, Barnsley, Birmingham City, West Bromwich Albion, Derby, Nottingham Forest)

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Re: Have we sold out to owners to take us sideways ?

Post by NottsClaret » Thu Jul 29, 2021 6:09 pm

There's no global market for Burnley, just our share of the pie for as long as we keep our snouts in the trough. Nobody watches the Prem for us, other than maybe the odd hipster in Japan or Norway.

I bet Wigan, Huddersfield or Bournemouth all had similar grand discussions about world domination, before slipping back to trying to get a point against Reading in front of a few thousand locals. Good fun to talk about while it's our turn at the top table but let's be realistic.

Which I suppose brings us back to what one earth Pace and co think they're going to change in order to tap into enough revenue to service that debt.
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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 7:13 pm

Dyched wrote:
Thu Jul 29, 2021 5:51 pm
People look at the global figure of football fans like the my are all accessible to Burnley. Are all the millions English football fans accessible to Burnley? No. Why? Because they follow other teams. Foreigners do as well. People think there’s this huge open market of millions. There’s not. Some follow Liverpool, Arseanal, Chelsea, Man United, Man City etc etc. People whomare into football follow a team. They won’t give up that team to follow Burnley. In reality there’s a very small margin to work with.
How small a margin are you thinking out of the billions around the world the PL is broadcast too?

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 7:15 pm

NottsClaret wrote:
Thu Jul 29, 2021 6:09 pm
There's no global market for Burnley, just our share of the pie for as long as we keep our snouts in the trough. Nobody watches the Prem for us, other than maybe the odd hipster in Japan or Norway.

I bet Wigan, Huddersfield or Bournemouth all had similar grand discussions about world domination, before slipping back to trying to get a point against Reading in front of a few thousand locals. Good fun to talk about while it's our turn at the top table but let's be realistic.

Which I suppose brings us back to what one earth Pace and co think they're going to change in order to tap into enough revenue to service that debt.
Udders did away with their academy.
Bournemouth have grand plans for a new stadium etc.

Wigan are just Wigan.

Realistically the longer we are in the PL the easier it is to grow the brand.
Yes some of you can't see it and some probably don't want to do that, but it will happen
It won't happen over night, it will always be gradual but we cannot keep sitting still as a business like we were.

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Re: Have we sold out to owners to take us sideways ?

Post by Belial » Thu Jul 29, 2021 7:26 pm

GodIsADeeJay81 wrote:
Thu Jul 29, 2021 7:15 pm
Udders did away with their academy.
Bournemouth have grand plans for a new stadium etc.

Wigan are just Wigan.

Realistically the longer we are in the PL the easier it is to grow the brand.
Yes some of you can't see it and some probably don't want to do that, but it will happen
It won't happen over night, it will always be gradual but we cannot keep sitting still as a business like we were.
Agree... and it's evident from all the small fan groups popping up around the world. Even if you look on social media, there's pages of Spanish, Italian, even Oriental Burnley fans with plenty of posts...and yes they don't have millions of followers, but it's a start and something we wouldn't have had 10 years ago. As you say...it's gradual, and people are naive to think we can't sell ourselves outside of Lancashire

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 7:45 pm

Belial wrote:
Thu Jul 29, 2021 7:26 pm
Agree... and it's evident from all the small fan groups popping up around the world. Even if you look on social media, there's pages of Spanish, Italian, even Oriental Burnley fans with plenty of posts...and yes they don't have millions of followers, but it's a start and something we wouldn't have had 10 years ago. As you say...it's gradual, and people are naive to think we can't sell ourselves outside of Lancashire
I was just looking at social media followers for Palace and Burnley.

Palace on Insta and Twitter - 2.3 million combined approx
Burnley on Insta and Twitter - 850k combined approx

It's just Crystal Palace...

This is one of the things we need to improve upon but some can't grasp that.

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Re: Have we sold out to owners to take us sideways ?

Post by KateR » Thu Jul 29, 2021 8:40 pm

on LinkedIn from AP

It was a huge week on social media for Burnley Football Club, with the launch of our 21/22 kit, the announcement of a new sponsorship and Jordan North & friends broadcasting live from Turf Moor for the climax of BBC Radio 1’s Summer Break Out. The club organically reached over 7.5 million people through our content and platforms last week – a great example of the opportunity to grow the Clarets Family and take our club to new audiences!

It takes time to build networks and followers, maybe he needs a couple of influencers to help out spread the word to the masses.

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Re: Have we sold out to owners to take us sideways ?

Post by Jakubclaret » Thu Jul 29, 2021 8:56 pm

Dyched wrote:
Thu Jul 29, 2021 5:51 pm
People look at the global figure of football fans like the my are all accessible to Burnley. Are all the millions English football fans accessible to Burnley? No. Why? Because they follow other teams. Foreigners do as well. People think there’s this huge open market of millions. There’s not. Some follow Liverpool, Arseanal, Chelsea, Man United, Man City etc etc. People whomare into football follow a team. They won’t give up that team to follow Burnley. In reality there’s a very small margin to work with.
You are right, somebody the other side of the globe won’t deviate from a top trendy side to follow burnley, they probably won’t have even heard of us for a start, outside of burnley & Pendle we aren’t an attractive catch we just don’t generate any appeal, we actually struggle within Lancashire never mind anywhere else.

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Re: Have we sold out to owners to take us sideways ?

Post by KateR » Thu Jul 29, 2021 9:04 pm

Jakubclaret wrote:
Thu Jul 29, 2021 8:56 pm
You are right, somebody the other side of the globe won’t deviate from a top trendy side to follow burnley, they probably won’t have even heard of us for a start, outside of burnley & Pendle we aren’t an attractive catch we just don’t generate any appeal, we actually struggle within Lancashire never mind anywhere else.
so just give in and accept how it is because you're never going to change it!

Is that the message you're sending out to everyone, just curious and my take on your statemen?

Not worth the money, time and effort, which could be well spent elsewhere I assume.
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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 9:13 pm

Jakubclaret wrote:
Thu Jul 29, 2021 8:56 pm
You are right, somebody the other side of the globe won’t deviate from a top trendy side to follow burnley, they probably won’t have even heard of us for a start, outside of burnley & Pendle we aren’t an attractive catch we just don’t generate any appeal, we actually struggle within Lancashire never mind anywhere else.
They've heard of us, especially as we've beaten pretty much everyone in this league at some point, City aside.

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Re: Have we sold out to owners to take us sideways ?

Post by Spijed » Thu Jul 29, 2021 9:21 pm

Jakubclaret wrote:
Thu Jul 29, 2021 8:56 pm
You are right, somebody the other side of the globe won’t deviate from a top trendy side to follow burnley, they probably won’t have even heard of us for a start, outside of burnley & Pendle we aren’t an attractive catch we just don’t generate any appeal, we actually struggle within Lancashire never mind anywhere else.
You do realise that the Premier League is watched in pretty much every country around the world, don't you?

Do you not think that after five seasons in the Prem then we'll at least be known by everyone who follows the Prem globally?

We might not have the fan base of bigger clubs, but to say fans won't have heard of us is a bit daft as we've been playing the clubs that those fans follow on a regular basis.

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Re: Have we sold out to owners to take us sideways ?

Post by Newcastleclaret93 » Thu Jul 29, 2021 9:26 pm

Spijed wrote:
Thu Jul 29, 2021 9:21 pm
You do realise that the Premier League is watched in pretty much every country around the world, don't you?

Do you not think that after five seasons in the Prem then we'll at least be known by everyone who follows the Prem globally?

We might not have the fan base of bigger clubs, but to say fans won't have heard of us is a bit daft as we've been playing the clubs that those fans follow on a regular basis.
I agree that a portion of fans will be aware but probably knowhere near as many as you think.

I regularly get asked what league Burnley play in when people ask me who I support and that is in the U.K.

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Re: Have we sold out to owners to take us sideways ?

Post by boatshed bill » Thu Jul 29, 2021 9:31 pm

Newcastleclaret93 wrote:
Thu Jul 29, 2021 9:26 pm


I regularly get asked what league Burnley play in when people ask me who I support and that is in the U.K.
True, unfortunately.

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Re: Have we sold out to owners to take us sideways ?

Post by Jakubclaret » Thu Jul 29, 2021 9:41 pm

Spijed wrote:
Thu Jul 29, 2021 9:21 pm
You do realise that the Premier League is watched in pretty much every country around the world, don't you?

Do you not think that after five seasons in the Prem then we'll at least be known by everyone who follows the Prem globally?

We might not have the fan base of bigger clubs, but to say fans won't have heard of us is a bit daft as we've been playing the clubs that those fans follow on a regular basis.
Global fans who follow football are driven by success & watch the big teams because they win lots of trophies especially qualification into the champions league & also may follow because of a same international player, such as we may attract some Portuguese fans if ronaldo played for us ect, there might have heard of our name but wouldn’t know that much else about us, you can say you’ve heard about something without being knowledgeable about something, you can believing we can tap into a global market & attract millions of fans into buying merchandise, by all means I’m not stopping you.

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Re: Have we sold out to owners to take us sideways ?

Post by Spijed » Thu Jul 29, 2021 9:42 pm

Newcastleclaret93 wrote:
Thu Jul 29, 2021 9:26 pm
I agree that a portion of fans will be aware but probably knowhere near as many as you think.

I regularly get asked what league Burnley play in when people ask me who I support and that is in the U.K.
But that'll be people who have no interest in football whatsoever.

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Re: Have we sold out to owners to take us sideways ?

Post by Newcastleclaret93 » Thu Jul 29, 2021 9:44 pm

Spijed wrote:
Thu Jul 29, 2021 9:42 pm
But that'll be people who have no interest in football whatsoever.
If I’m honest it’s mainly United, city fans.

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Re: Have we sold out to owners to take us sideways ?

Post by BurnleyFC » Thu Jul 29, 2021 9:45 pm

GodIsADeeJay81 wrote:
Thu Jul 29, 2021 9:13 pm
They've heard of us, especially as we've beaten pretty much everyone in this league at some point, City aside.
We’ve beaten City as well.

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Re: Have we sold out to owners to take us sideways ?

Post by Spijed » Thu Jul 29, 2021 9:47 pm

BurnleyFC wrote:
Thu Jul 29, 2021 9:45 pm
We’ve beaten City as well.
Indeed, and what a fantastic strike from George Boyd! :)

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Re: Have we sold out to owners to take us sideways ?

Post by randomclaret2 » Thu Jul 29, 2021 9:48 pm

Newcastleclaret93 wrote:
Thu Jul 29, 2021 9:44 pm
If I’m honest it’s mainly United, city fans.
Say no more...

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Re: Have we sold out to owners to take us sideways ?

Post by Jakubclaret » Thu Jul 29, 2021 9:53 pm

GodIsADeeJay81 wrote:
Thu Jul 29, 2021 9:13 pm
They've heard of us, especially as we've beaten pretty much everyone in this league at some point, City aside.
We have, we’ve probably beaten every team within all the domestic leagues at some point if you look into the history books, a Chinese fan isn’t going to think to himself - I think I like burnley because they once beat Man City 5 years ago or Chelsea 2 years ago so they must a good side, they probably have heard of us but wouldn’t be able to name our team, I’ve heard of maccabi tel aviv, I couldn’t name a single player who plays for them if my life depended on it.

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Re: Have we sold out to owners to take us sideways ?

Post by Bin Ont Turf » Thu Jul 29, 2021 9:56 pm

randomclaret2 wrote:
Thu Jul 29, 2021 9:48 pm
Say no more...
Yes, because he's talking shite again.

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Re: Have we sold out to owners to take us sideways ?

Post by Newcastleclaret93 » Thu Jul 29, 2021 10:07 pm

Bin Ont Turf wrote:
Thu Jul 29, 2021 9:56 pm
Yes, because he's talking shite again.
Yep clearly.

I’m sure in five-ten years Burnley will be an international brand

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Re: Have we sold out to owners to take us sideways ?

Post by KRBFC » Thu Jul 29, 2021 10:09 pm

Gradually we will grow from remaining in the Premier League, Everton have never been outside of the PL. What is their income compared to ours?

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 10:10 pm

Newcastleclaret93 wrote:
Thu Jul 29, 2021 10:07 pm
Yep clearly.

I’m sure in five-ten years Burnley will be an international brand
We already are

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 10:10 pm

Jakubclaret wrote:
Thu Jul 29, 2021 9:53 pm
We have, we’ve probably beaten every team within all the domestic leagues at some point if you look into the history books, a Chinese fan isn’t going to think to himself - I think I like burnley because they once beat Man City 5 years ago or Chelsea 2 years ago so they must a good side, they probably have heard of us but wouldn’t be able to name our team, I’ve heard of maccabi tel aviv, I couldn’t name a single player who plays for them if my life depended on it.
Now you're moving the goalposts from never having heard of Burnley to not being able to name the players.

Are you going to move them again?

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Re: Have we sold out to owners to take us sideways ?

Post by GodIsADeeJay81 » Thu Jul 29, 2021 10:13 pm

Jakubclaret wrote:
Thu Jul 29, 2021 9:41 pm
Global fans who follow football are driven by success & watch the big teams because they win lots of trophies especially qualification into the champions league & also may follow because of a same international player, such as we may attract some Portuguese fans if ronaldo played for us ect, there might have heard of our name but wouldn’t know that much else about us, you can say you’ve heard about something without being knowledgeable about something, you can believing we can tap into a global market & attract millions of fans into buying merchandise, by all means I’m not stopping you.
One of the reasons why Utd and Spurs signed South Korean players was for their marketing potential.
It's one of the oldest tricks in the book but it works.
Yes they had to be good enough in the first place, but part of the attraction was expanding the global brand/fanbase.

If we went out and signed a player from somewhere like that who excelled for us we would attract more interest.

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Re: Have we sold out to owners to take us sideways ?

Post by Bin Ont Turf » Thu Jul 29, 2021 10:15 pm

Newcastleclaret93 wrote:
Thu Jul 29, 2021 10:07 pm
Yep clearly.

I’m sure in five-ten years Burnley will be an international brand
You've confused you talking shite with what I was referring to.

You said you know Man United and Man City fans in the UK who don't know which division Burnley are in. That's the shite.

Now if you said, I know Man Utd and Man City fans from the UAE or China etc who don't know which division Burnley play in, then that would be believable.
This user liked this post: Juan Tanamera

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Re: Have we sold out to owners to take us sideways ?

Post by boatshed bill » Thu Jul 29, 2021 10:17 pm

Spijed wrote:
Thu Jul 29, 2021 9:42 pm
But that'll be people who have no interest in football whatsoever.
Not entirely the case, but not far off.

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Re: Have we sold out to owners to take us sideways ?

Post by Chester Perry » Thu Jul 29, 2021 10:19 pm

GodIsADeeJay81 wrote:
Thu Jul 29, 2021 10:13 pm
One of the reasons why Utd and Spurs signed South Korean players was for their marketing potential.
It's one of the oldest tricks in the book but it works.
Yes they had to be good enough in the first place, but part of the attraction was expanding the global brand/fanbase.

If we went out and signed a player from somewhere like that who excelled for us we would attract more interest.
from Sunday's Observer

Celtic will not make fortunes from Japan with Furuhashi – it’s a myth
Attacker’s signing sparked more talk about the Asian market but even he succeeds few Japanese will rush to buy a club shirt

John Duerden
Sun 25 Jul 2021 12.00 BST

The idea that Asian players are signed for commercial reasons should be a bit noughties. There was much talk of Junichi Inamoto making millions for Arsenal when the Japanese midfielder arrived in 2001 but whereas his signing was big news in east Asian football circles, his departure after making no league appearances was barely noticed.

These days most in Europe surely recognise that imports from the east are usually pretty good (like players of all nationalities who make big moves overseas, some fail to settle while others thrive) yet the notion that they also have in their proverbial lockers equally impressive abilities to sell shirts and turn a hefty percentage of those four billion or so Asians into fans of their new club seems to persist.

An article in the Scottish media last weekend after Celtic recruited one of the biggest talents in Japanese football began: “New Celtic signing Kyogo Furuhashi can help the club make a fortune in Asia, football experts say. Analysts have told how the Japanese star, 26, will give the Hoops access to the massive ‘untapped’ Asian market.”

Such refrains may have faded but can still be heard whenever players from Japan and South Korea head to Europe –it would be the case with China too if they exported more talent – and this commercial baggage is not something that arrivals from elsewhere in the world are burdened with.

In the case of Furuhashi at Celtic, there is undoubted interest in Japan. The attacker leaves Vissel Kobe and the J.League as the top scorer and a genuine talent. He is also the first signing made by Ange Postecoglou, who has arrived in Glasgow from Yokohama F.Marinos, the club he led to the J.League title in 2019. In the space of a few weeks, two of the biggest figures in Japanese football have left for Celtic and the club’s progress will be followed in Kobe and Yokohama especially.

But the Japanese are not suddenly going to turn into Celtic fans – why should they? This is not, after all, Shunsuke Nakamura’s time. That playmaker’s move to Parkhead in 2005 was huge news because he was one of the first Asians to go to a big European club. Celtic moved quickly to set up a Japanese-language website, impressive in pre-social media days, and reporters quickly left Tokyo to set up camp in Glasgow to follow Nakamura’s every silky move.

Now however, there are dozens of Japanese players in Europe, many playing at a higher level than Furuhashi. With the J.League in action during rescheduled World Cup qualifiers in May, the national team coach Hajime Moriyasu simply selected a squad that was 100% Europe-based. There is no reason why more attention will initially be paid to Furuhashi than Wataru Endo of Stuttgart, Ritsu Doan at PSV Eindhoven or Maya Yoshida of Sampdoria, none of whom are making millions for their clubs in shirt sales. Elsewhere in Asia, an incredibly diverse continent, there is little reason for fans in China or India to notice, let alone care, that another Japanese player has gone to Europe, especially to a league that few have any interest in.

It is possible to turn general interest in Japan, South Korea or elsewhere into something more tangible but this is usually connected to on-field success and still needs hard work. Players must play often, play well and get talked about a lot by teammates, opponents and media (such stories do very well back home). Obviously, the bigger the league and the club, the easier and more lucrative it can be. Park Chu-young’s move to Arsenal in 2011 seemed to tick most of the boxes: a big star joining a big club in a big league but initial excitement in South Korea had long turned to annoyance by the time he left in 2014 after playing only seven minutes in the league.

Park Ji-sung’s seven years at Manchester United were different and undoubtedly helped the United brand and bank balance. ‘Three-Lung Park’ (that a skilful and technically gifted player became largely feted for his work rate and humility is connected to another east Asian stereotype that lingers) was a reasonably important player in a very successful team known around the world and that tapped into national pride, as did Kagawa’s first spell at Borussia Dortmund.

The exploits of Park, Kagawa and, of course, Son Heung-min, mean that there is more respect these days for the best that Asia has to offer. Furushashi could well add to that reputation, though it will have limited effect because although Celtic are a huge club, Scotland’s league is not seen in the same light. If he is a success in Glasgow then perhaps there will be a few compatriots rushing out to buy the famous shirt but it is much likelier that they will be debating which English Premier League club he should join.

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Re: Have we sold out to owners to take us sideways ?

Post by KRBFC » Thu Jul 29, 2021 10:26 pm

GodIsADeeJay81 wrote:
Thu Jul 29, 2021 10:13 pm
One of the reasons why Utd and Spurs signed South Korean players was for their marketing potential.
It's one of the oldest tricks in the book but it works.
Yes they had to be good enough in the first place, but part of the attraction was expanding the global brand/fanbase.

If we went out and signed a player from somewhere like that who excelled for us we would attract more interest.
It's very pie in the sky, like this whole esports thing, Burnley had an esports tournament streamed live on the official Youtube channel, there was 53 viewers.

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