3rd shirt stock

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IanMcL
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Re: 3rd shirt stock

Post by IanMcL » Fri Oct 01, 2021 11:34 am

Now that Autumn is here, camping is unlikely in the 4XL model.

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Re: 3rd shirt stock

Post by Cubanforever » Fri Oct 01, 2021 11:12 pm

hoskinsgoalatswansea wrote:
Thu Sep 30, 2021 3:34 pm
I’ve just been to the club shop to buy the third shirt to be told they’ve sold out of my size(m). I asked when they would be getting new stock and was told they wouldn’t be getting anymore of that shirt in and once they’re sold that’s it.

I find it incredible that they aren’t looking to replace stock of a popular item that’s selling well.
Its bad enough when people are panic buying petrol but when they start panic buying Burnley tops thats another level
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Re: 3rd shirt stock

Post by claretblue » Fri Oct 01, 2021 11:14 pm

Cubanforever wrote:
Fri Oct 01, 2021 11:12 pm
Its bad enough when people are panic buying petrol but when they start panic buying Burnley tops thats another level
I’m paying for my shirt with 5 litres of unleaded! :?
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Re: 3rd shirt stock

Post by CombatClaret » Fri Oct 01, 2021 11:35 pm

Iloveyoubrady wrote:
Thu Sep 30, 2021 6:39 pm
Ridiculous move given how popular it clearly is. Really disappointed I can’t buy one if I’m honest.
Likely two reason there won't be more.
1) There's will be a minimum order well in excess of how much extra demand there is. Lets say it's 10k min order and turns out 13k want a shirt, 3k miss out. Asking them to order another 10k knowing the majority will go unsold.

2) It's a one off production batch, assembly, fabrics, printing etc all booked well in advance and now that manufacturing workflow is making something entirely different. It's not like turning a tap back on.

And anyone who says they should have ordered more in the first place, they will have years of data on how well the 3rd kit sells and you can't account for a one off hit.

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Re: 3rd shirt stock

Post by Iloveyoubrady » Fri Oct 01, 2021 11:49 pm

CombatClaret wrote:
Fri Oct 01, 2021 11:35 pm
Likely two reason there won't be more.
1) There's will be a minimum order well in excess of how much extra demand there is. Lets say it's 10k min order and turns out 13k want a shirt, 3k miss out. Asking them to order another 10k knowing the majority will go unsold.

2) It's a one off production batch, assembly, fabrics, printing etc all booked well in advance and now that manufacturing workflow is making something entirely different. It's not like turning a tap back on.

And anyone who says they should have ordered more in the first place, they will have years of data on how well the 3rd kit sells and you can't account for a one off hit.

Yes agree with all of your points but it has sold out in 3 weeks. It is clear that they could sell the original amount again over the season so the minimum order will be met. How can a league 2 club even have shirts for sale if the minimum order is so high that we won’t be able to sell our best ever selling shirt.

If we’re honest, it’s business and they know that the home and away shirts need selling so they are trying to sell some now as everyone was choosing the 3rd kit.
It’s a shame because a lot of people are missing out on owning a great kit. Well done to Umbro and the club on that and in future - when you make a really nice kit, make plenty of them...
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CharlieinNewMexico
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Re: 3rd shirt stock

Post by CharlieinNewMexico » Sat Oct 02, 2021 2:15 am

Alan Pace is a smart, monetizing guy. Most of this decision making will have been in place before his realm and I bet he’s making notes upon notes for next season about the % $$$s he can increase because it looks great on the balance sheet. Next stop, club website!

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Re: 3rd shirt stock

Post by hoskinsgoalatswansea » Sat Oct 02, 2021 8:57 am

I sent an email to the club questioning the size of the initial stock and subsequent decision to not reorder more of a popular product. I received a reply within 24 hours from someone called James Forsyth. The general gist of his reply is that they ordered as much as the two previous 3rd shirts which lasted beyond Christmas, and to now re order more shirts from the manufacturer there is at least a 3 month turn around which will take us well into the season and beyond Christmas when interest to buy is less likely.

I still think there should’ve been better marketing foresight to see that this shirt was clearly going to be more popular than the others. It’s a great looking shirt and also something a bit different to ones we’ve produced in recent years, so was probably worth ordering more. Anyway, below is the comprehensive reply I got from James which I thanked him for.



Good Morning Stuart

Thank you for the email and hope this email finds you well

In terms of the enquiry sorry to hear you didn’t manage to get a M in the third shirt since it has been out and the staff member you spoke with was correct in saying that unfortunately there will be not be a re-stock of the third shirt this year

To give full transparency we ordered the same amount in this year’s shirt as the Green and Black third from 2 years ago and actually more than the Yellow we had last year both of which lasted until well after xmas

We have seen amazing sales this year in the third so of course wanted to re-order and have tried to do this but as I am sure you will have seen or read there is major issues globally with deliveries and freight in general currently, we have been hit by this ourselves already this year with long delays,The lead time of shirts in normal times is 12 weeks that takes us to the week of Christmas and the factory have told us that we could add at least several weeks on to that due to the current situation around freight and they won’t commit to any dates due to this

So that means unfortunately there is not the possibility to get more in which is as frustrating for us and it is you as the shirts have already raised so much money for charity

Hope this answers all the points below

Take care and kind regards
James Forsyth
Head of Retail and Buyer
Burnley Football Club

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Re: 3rd shirt stock

Post by TheFamilyCat » Sat Oct 02, 2021 9:27 am

I don't really see how it was "clearly going to be more popular than the others".

I'm sure the club think they have produced three "great looking shirts" every season.

I'm not sure how the club could have predicted the demand for this when forecasting using previous season's data.

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Re: 3rd shirt stock

Post by Iloveyoubrady » Sat Oct 02, 2021 9:34 am

TheFamilyCat wrote:
Sat Oct 02, 2021 9:27 am
I don't really see how it was "clearly going to be more popular than the others".

I'm sure the club think they have produced three "great looking shirts" every season.

I'm not sure how the club could have predicted the demand for this when forecasting using previous season's data.
That kit was just much nicer. Helped by having a sponsor with an inoffensive badge. I don’t mind a betting sponsor if it says “spreadex sport” with a nice simple badge and nobody really notices it’s a betting sponsor. It’s the ones we’ve had previously plastered with Chinese lettering and then something like lovebet underneath.

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Re: 3rd shirt stock

Post by hoskinsgoalatswansea » Sat Oct 02, 2021 9:36 am

TheFamilyCat wrote:
Sat Oct 02, 2021 9:27 am
I don't really see how it was "clearly going to be more popular than the others".

I'm sure the club think they have produced three "great looking shirts" every season.

I'm not sure how the club could have predicted the demand for this when forecasting using previous season's data.
I guess it’s all about opinions. I personally think yellow and black have been done to death and this was something different and a lot better, and the sales seem to have shown this to be true by some distance.

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Re: 3rd shirt stock

Post by TheFamilyCat » Sat Oct 02, 2021 9:50 am

Iloveyoubrady wrote:
Sat Oct 02, 2021 9:34 am
That kit was just much nicer. Helped by having a sponsor with an inoffensive badge. I don’t mind a betting sponsor if it says “spreadex sport” with a nice simple badge and nobody really notices it’s a betting sponsor. It’s the ones we’ve had previously plastered with Chinese lettering and then something like lovebet underneath.
I'm not denying it's a nice kit. Also get the point about sponsor's logos. But can the club really have expected it to sell well enough for them to order more than the usual amount (which always ends up being sold off at the end of the season)?
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Re: 3rd shirt stock

Post by hoskinsgoalatswansea » Sat Oct 02, 2021 11:52 am

Odd turn of events in the shirt saga this morning. Went in to the shop with my wife to buy her a shirt, and the girl who works there recognised me and asked if I still wanted an m sized 3rd shirt as a few had come in that morning. Got the shirt and thanked her for remembering me. On my way out got approached by 2 guys that work there but didn’t recognise. They asked if I was the guy who sent the email, and that they’d put an m shirt aside for me. Told them I’d now got one but thanked them anyway. They spent the next 5 minutes chatting with me and explaining the difficulties they have with ordering stock in the current climate.

One of the guys was James, who’d emailed me, the other was Glynn. Unfortunately I didn’t get the girl’s name, but I’d like to thank them all for really excellent customer service.

And if you want a 3rd shirt in M or L get yourself down there now as I think there’s just a handful in stock.
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Re: 3rd shirt stock

Post by jmu1 » Sat Oct 02, 2021 11:59 am

We look like becoming the last to release and first to sell out at least in the Premier League! Would be interesting to understand sales of the other two as I suspect as mentioned higher up that the money on Season Cards from 2019/20 has meant more purchases. In hindsight that may have been predicted
Disappointing as I will need to think of a different Xmas gift for the two children that wanted one

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Re: 3rd shirt stock

Post by bf2k » Sat Oct 02, 2021 12:02 pm

claretonthecoast1882 wrote:
Thu Sep 30, 2021 3:48 pm
Is there a demand for something worn during football to come in size 4xl
Yes you cheeky sod :D

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Re: 3rd shirt stock

Post by Coshack » Sat Oct 02, 2021 1:49 pm

No large left but a handful of medium, just bagged a medium.

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Re: 3rd shirt stock

Post by NewClaret » Sat Oct 02, 2021 5:55 pm

Also got a medium today, fortunately. Love it.

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Re: 3rd shirt stock

Post by claretonthecoast1882 » Mon Oct 04, 2021 8:47 am

bf2k wrote:
Sat Oct 02, 2021 12:02 pm
Yes you cheeky sod :D
:D :D

IanMcL
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Re: 3rd shirt stock

Post by IanMcL » Tue Oct 05, 2021 10:40 am

jmu1 wrote:
Sat Oct 02, 2021 11:59 am
We look like becoming the last to release and first to sell out at least in the Premier League! Would be interesting to understand sales of the other two as I suspect as mentioned higher up that the money on Season Cards from 2019/20 has meant more purchases. In hindsight that may have been predicted
Disappointing as I will need to think of a different Xmas gift for the two children that wanted one
Just fatten up the children, between now and Christmas.
They will love the 4XL shirts you bought them!

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Re: 3rd shirt stock

Post by HitchinClaret » Tue Oct 05, 2021 1:51 pm

They could advertise it as a winter shirt, one that fits over your puffer jacket..

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Re: 3rd shirt stock

Post by burnmark » Fri Oct 15, 2021 8:06 pm

Making its ‘debut’ at City tomorrow.

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Re: 3rd shirt stock

Post by CnBtruntru » Fri Oct 15, 2021 9:43 pm

4XL just about fit me, will buy 3 so have a couple of spares :D

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Re: 3rd shirt stock

Post by burnmark » Fri Dec 10, 2021 6:39 pm

Back in stock and for sale tomorrow morning.

https://www.burnleyfootballclub.com/con ... k-in-stock

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Re: 3rd shirt stock

Post by ClaretTony » Fri Dec 10, 2021 6:40 pm

So they tell you no more, then out of the blue they tell you they are back on sale. What on earth has happened to our football club?

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Re: 3rd shirt stock

Post by ŽižkovClaret » Fri Dec 10, 2021 6:57 pm

ClaretTony wrote:
Fri Dec 10, 2021 6:40 pm
So they tell you no more, then out of the blue they tell you they are back on sale. What on earth has happened to our football club?
A cynic might wonder if people didnt then buy the away one instead, and will now grab a 3rd :lol:

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Re: 3rd shirt stock

Post by mikeS » Fri Dec 10, 2021 7:03 pm

Club tweet 30 mins ago
8730C3C6-6002-4CC8-A875-5545EE5B9B82.png
8730C3C6-6002-4CC8-A875-5545EE5B9B82.png (1.89 MiB) Viewed 2862 times

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Re: 3rd shirt stock

Post by minnieclaret » Fri Dec 10, 2021 8:11 pm

claretonthecoast1882 wrote:
Thu Sep 30, 2021 3:48 pm
Is there a demand for something worn during football to come in size 4xl
Newcastle fans say YES.
C40524A4-1584-47B6-ACEB-70FBD2CB2D11.jpeg
C40524A4-1584-47B6-ACEB-70FBD2CB2D11.jpeg (73.86 KiB) Viewed 2819 times

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Re: 3rd shirt stock

Post by IanMcL » Fri Dec 10, 2021 9:28 pm

Coshack wrote:
Sat Oct 02, 2021 1:49 pm
No large left but a handful of medium, just bagged a medium.
They discovered they could cut and sow the 4XLs and get 4 mediums!

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Re: 3rd shirt stock

Post by claretonthecoast1882 » Mon Dec 13, 2021 8:14 am

minnieclaret wrote:
Fri Dec 10, 2021 8:11 pm
Newcastle fans say YES.
C40524A4-1584-47B6-ACEB-70FBD2CB2D11.jpeg
Far too early to see that :D In fact it is never the right time

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Re: 3rd shirt stock

Post by TheFamilyCat » Mon Dec 13, 2021 8:20 am

minnieclaret wrote:
Fri Dec 10, 2021 8:11 pm
Newcastle fans say YES.
C40524A4-1584-47B6-ACEB-70FBD2CB2D11.jpeg
He's let himself go since This is England.

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Re: 3rd shirt stock

Post by Herts Clarets » Mon Dec 13, 2021 8:21 am

ClaretTony wrote:
Fri Dec 10, 2021 6:40 pm
So they tell you no more, then out of the blue they tell you they are back on sale. What on earth has happened to our football club?
The former Chairman realised he had more loyalty to $$$$$ than he did to "his" club and sold it to the highest bidder. We are now reaping the consequences.

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Re: 3rd shirt stock

Post by BLH_Claret » Mon Dec 13, 2021 8:41 am

I recall the chairman saying under promise - over deliver. That’s what I see here. A sound commercial decision judging by the amount they were selling on Saturday morning.
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Re: 3rd shirt stock

Post by Iloveyoubrady » Mon Dec 13, 2021 9:13 am

Don’t see any reason to complain. They have obviously put a lot of effort to get them back in stock. I was very disappointed not to get one at first so I’m delighted to get one now.

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Re: 3rd shirt stock

Post by NewClaret » Mon Dec 13, 2021 9:14 am

Hoping the clubs merchandising team cotton on that really nice shirts sell well!

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Re: 3rd shirt stock

Post by Vintage Claret » Wed Dec 29, 2021 2:59 pm

Just mentioning in case it might be of interest to anyone still after one.

Just been in the club shop and noticed they have about 6 of the 3rd shirts in stock.

Only big sizes though, 3XL-6XL

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Re: 3rd shirt stock

Post by Iloveyoubrady » Wed Dec 29, 2021 4:15 pm

Vintage Claret wrote:
Wed Dec 29, 2021 2:59 pm
Just mentioning in case it might be of interest to anyone still after one.

Just been in the club shop and noticed they have about 6 of the 3rd shirts in stock.

Only big sizes though, 3XL-6XL

Also only those sizes left online. These things fly off the shelves!

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Re: 3rd shirt stock

Post by fanzone » Wed Dec 29, 2021 9:41 pm

No 11-12 year old shirts for my lad in today or Junior socks for the third kit with no plan to get anymore stock in. - laughable really.

The rest of the store were bog standard and very overpriced for junior products.

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Re: 3rd shirt stock

Post by Burnley1989 » Wed Dec 29, 2021 9:52 pm

Vintage Claret wrote:
Wed Dec 29, 2021 2:59 pm
Just mentioning in case it might be of interest to anyone still after one.

Just been in the club shop and noticed they have about 6 of the 3rd shirts in stock.

Only big sizes though, 3XL-6XL
Who the hell is 6XL :lol:

I genuinely didn’t know you could get larger that 3XL
I’m short arse so would be like a horse jacket on me

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Re: 3rd shirt stock

Post by IanMcL » Thu Dec 30, 2021 2:04 pm

Burnley1989 wrote:
Wed Dec 29, 2021 9:52 pm
Who the hell is 6XL :lol:
Owing to expected poor weather ahead, 6xl and 4xl 3rd shirts have been withdrawn from sale.

They will both be used to provide shelter for thousands, in the Fanzone, pre match.

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Re: 3rd shirt stock

Post by claretandy » Thu Dec 30, 2021 2:06 pm

Another sale lost, my 11 year old would have bought it with his Christmas money.

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Re: 3rd shirt stock

Post by Bosscat » Thu Dec 30, 2021 2:09 pm

Burnley1989 wrote:
Wed Dec 29, 2021 9:52 pm
Who the hell is 6XL :lol:

I genuinely didn’t know you could get larger that 3XL
I’m short arse so would be like a horse jacket on me
You haven't met Steve1956 have you 😉

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Re: 3rd shirt stock

Post by IanMcL » Thu Dec 30, 2021 2:11 pm

fanzone wrote:
Wed Dec 29, 2021 9:41 pm
No 11-12 year old shirts for my lad in today or Junior socks for the third kit with no plan to get anymore stock in. - laughable really.

The rest of the store were bog standard and very overpriced for junior products.
It is in the sale to clear stock!
If sold. Great.
The season ends in May, with new shirts by July.
It is also possible that matches may end up on TV only.

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