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Twix reduced in size
Posted: Wed Jul 06, 2022 7:52 pm
by Woodleyclaret
Owing to rising costs the makers of Twix have reduced the dimensions of the product on sale
Needless to say the price has not been changed
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 7:53 pm
by Caballo
Shrinkflation
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 7:54 pm
by conyoviejo
Must be cheaper than Lurpak.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 8:04 pm
by Venkys4eva
Its called value engineering! Ive done value engineering on many food products over the years all good fun! Then 12 months later a new MD will come into the buisness with a vision of making a quality high end product. He/she will want everthing made bigger so always best to keep all your notes to reverse everything you did 12 months earlier... until the next one arrives and then obviously it all starts all over again
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 8:13 pm
by Nonayforever
Venkys4eva wrote: ↑Wed Jul 06, 2022 8:04 pm
Its called value engineering! Ive done value engineering on many food products over the years all good fun! Then 12 months later a new MD will come into the buisness with a vision of making a quality high end product. He/she will want everthing made bigger so always best to keep all your notes to reverse everything you did 12 months earlier... until the next one arrives and then obviously it all starts all over again
Reminds me of a project being undertaken at a customer that I was involved with. The company , GEC, spent about £3m on r & d surrounding a "new" idea, they hit a brick wall with progress so contacted a retired employee only to find the project has been researched years ago and had been abandoned at exactly the same point.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 8:33 pm
by beddie
I’ve often explained to my son that when I was a teenager Mars bars were a really good size both in length and thickness compared to todays meagre efforts. In the good old days one Mars bar would fill you up, these days it would take at least two.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 9:02 pm
by Im_not_Robbie_Blake
THIS IS SCANDALOUS.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 9:42 pm
by martin_p
beddie wrote: ↑Wed Jul 06, 2022 8:33 pm
I’ve often explained to my son that when I was a teenager Mars bars were a really good size both in length and thickness compared to todays meagre efforts. In the good old days one Mars bar would fill you up, these days it would take at least two.
True, just ask Marianne Faithfull!
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 9:59 pm
by ten bellies
Venkys4eva wrote: ↑Wed Jul 06, 2022 8:04 pm
Its called value engineering! Ive done value engineering on many food products over the years all good fun! Then 12 months later a new MD will come into the buisness with a vision of making a quality high end product. He/she will want everthing made bigger so always best to keep all your notes to reverse everything you did 12 months earlier... until the next one arrives and then obviously it all starts all over again
Don't you just love corporates? I worked in textile manufacturing production for 15 years and came across the corporate slime that stole a wage, mainly sales, marketing and HR.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 10:02 pm
by Loyal Supporter
ten bellies wrote: ↑Wed Jul 06, 2022 9:59 pm
Don't you just love corporates? I worked in textile manufacturing production for 15 years and came across the corporate slime that stole a wage, mainly sales, marketing and HR.
What was your position with the company. Did you blow the whistle on them?
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 10:16 pm
by SouthLondonexile
Is there just one biscuit now?
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 10:16 pm
by bfcjg
Twi.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 10:18 pm
by Cardclaret
The Americans call this sort of thing Hershy drift. The constant tweaking of a product to save money results in a different product, Hershy chocolate is not what it was.
Re: Twix reduced in size
Posted: Wed Jul 06, 2022 11:01 pm
by jdrobbo
BREAKING…
The new, smaller TWIX, will be sold on all Turf Moor concourses, for the increased price of £4.20
Re: Twix reduced in size
Posted: Thu Jul 07, 2022 12:48 am
by IanMcL
Can't be smaller than the ones in a Celebrations selection, can it?
Re: Twix reduced in size
Posted: Thu Jul 07, 2022 1:51 am
by Quicknick
martin_p wrote: ↑Wed Jul 06, 2022 9:42 pm
True, just ask Marianne Faithfull!
