JJ Watt on Radio 5 breakfast programme today

[Stalbansclaret]

I’m listening to Radio 5 Breakfast and they have mentioned JJ Watt coming up . Apparently on bbc breakfast TV too.

[Herts Clarets]

I spoke to him briefly in the Ruby Claret before the game. That guy is a real unit.

[eastcoastclaret]

Has he ever spoken about how he first got involved with the club?

[RVclaret]

Has he ever spoken about how he first got involved with the club?

Don't think so but I read this:

'A conversation with a mutual friend of Pace’s at the Super Bowl helped advance the talks.'

https://www.sportsbusinessjournal.com/D ... stors.aspx

[eastcoastclaret]

Don't think so but I read this:

'A conversation with a mutual friend of Pace’s at the Super Bowl helped advance the talks.'

https://www.sportsbusinessjournal.com/D ... stors.aspx

Thanks RV

[ElectroClaret]

Apparently on bbc breakfast TV too.

Just been mentioned in their headlines at eight o'clock, so should be on BBC1 soon.

[Eloise Laws]

On at 8.50am they just announced

[ClaretAndJew]

8:50am

[Stalbansclaret]

Radio 5 have said his taxi failed to turn up !!

[Somethingfishy]

Radio 5 have said his taxi failed to turn up !!

Apparently he's rung them to ask where it is and they said "It's just round the corner mate...be with you any second" That was 5 minutes ago.

[NewClaret]

He clearly enjoyed the celebrations a bit too much last night!

[ElectroClaret]

Pub crawl up Yorkshire Street.

[arise_sir_charge]

Quite simply, he gets it.

Absolutely brilliant to hear him talk with such knowledge and passion.

[tally]

Comes over really well on the BEEB .Just watched it now and he appears to be really interested in EVERy thing Burnley related The club, the community and what Burnley means.

[It Is What It Is]

anyone got a link to it??...I've just woke up as well!!!..bad head.

[CrosspoolClarets]

Brilliant stuff. Great interview and good to show that video clip of his announcement.

Our drinking and pub culture is so different to what they have State-side. They can view standing on the pavement drinking a pint of Guinness as worse than carrying a loaded gun (depending on where in the country you are). So I bet he loved his pub crawl down Yorkshire Street. He strikes me as the type to rather be in there than the Director’s Lounge, although I doubt he’ll make a habit of it.

Clever guy as well, they do educate their sportspeople well over there.

I struggle to see any downside, prices going up due to all the profile and success is probably the only one.

[evensteadiereddie]

I've not got the link but there's a decent vid of him and his missus discussing their involvement with the club on YouTube.

[agreenwood]

There were some “NFL Films” personnel in the press area yesterday. Wonder if that’s another documentary incoming?

[GodIsADeeJay81]

Brilliant stuff. Great interview and good to show that video clip of his announcement.

Our drinking and pub culture is so different to what they have State-side. They can view standing on the pavement drinking a pint of Guinness as worse than carrying a loaded gun (depending on where in the country you are). So I bet he loved his pub crawl down Yorkshire Street. He strikes me as the type to rather be in there than the Director’s Lounge, although I doubt he’ll make a habit of it.

Clever guy as well, they do educate their sportspeople well over there.

I struggle to see any downside, prices going up due to all the profile and success is probably the only one.

Their sports people are 99% recruited from college when they've graduated, hence why they're generally well educated

[Big Vinny K]

anyone got a link to it??...I've just woke up as well!!!..bad head.

It’s on iPlayer - just fast forward it to 8.50am.
Well worth a watch.

[FeedTheArf]

Just tried that but still can't find it. If is radio 5 live?? Or 5 live extra?? Radio 5 just seems to be talking about Eurovision around that time.

[Big Vinny K]

Just tried that but still can't find it. If is radio 5 live?? Or 5 live extra?? Radio 5 just seems to be talking about Eurovision around that time.

Bbc breakfast - tv not radio.
Don’t think he did 5 live in the end

[eastcoastclaret]

Just tried that but still can't find it. If is radio 5 live?? Or 5 live extra?? Radio 5 just seems to be talking about Eurovision around that time.

I think it was BBC breakfast

[Herts Clarets]

https://twitter.com/BBCBreakfast/status ... YSOaw&s=19

[Hbclaret007]

Great publicity - seems like a good bloke!

[randomclaret2]

Great publicity - seems like a good bloke!

He certainly enjoyed hmself yesterday

[Lancasterclaret]

He's great isn't he?

Plus he's on everything plugging us

Tremendous

[wilks_bfc]

Are we absolutely sure this guy was born in Pewaukee and not Padiham?

He’s only been with us a short while and has already shown how much he gets not just the club but what the club means to everyone

[Tricky Trevor]

He said last week it came from a conversation with his Mrs after watching the Wrexham story.
Sorry no link.

[longsidetrumpet]

Subtitles on the BFC Facebook post are great. They reckon JJ says 'Up To Clarence' on his sign-off!!

[!aiboforceN]

https://www.bbc.co.uk/iplayer/episode/m ... t-09052023

Time stamp: 02:50:40 for JJ's spot on BBC Breakfast this morning

[LeadBelly]

Subtitles on the BFC Facebook post are great. They reckon JJ says 'Up To Clarence' on his sign-off!!

I'm very deaf and use subtitles all the time. They can be hilarious; its like doing a puzzle sometimes to work out was was actually said to generate the odd subtitles shown. One that made me spit my tea was somebody in the studio evidently saying "Thank you vagina"; it was a sign-off to a guest and I presume the actual words were a not clearly spoken "Thank you for joining us".
Cricket commentary is particularly difficult for them to cope with given: "tickles to fine leg" "Deep square going finer" etc.

[FeedTheArf]

https://www.bbc.co.uk/iplayer/episode/m ... t-09052023

Time stamp: 02:50:40 for JJ's spot on BBC Breakfast this morning

I'd never heard of him before the initial links to his investment, but you just can't help but like the guy!

[Fretters]

I'd never heard of him before the initial links to his investment, but you just can't help but like the guy!

Me neither, but I'm told a fair comparison would be David Beckham investing in us, such is his global reach and appeal. Not bad.

[TheOriginalLongsider]

https://www.today.com/video/jj-watt-and ... 2236357924

[Longsider]

If this isn't just a flash in the pan it can only be good for the club. He comes across as a really genuine bloke.

[quoonbeatz]

Me neither, but I'm told a fair comparison would be David Beckham investing in us, such is his global reach and appeal. Not bad.

I'd never heard of him before he got involved with the club but practically all my work crew in the US have mentioned him and us since. He's a massive deal there.

[Casper2]

Me neither, but I'm told a fair comparison would be David Beckham investing in us, such is his global reach and appeal. Not bad.

Beckham 79million followers on instagram
JJ Watt 4.4million so hardly a fair comparison

[!aiboforceN]

Beckham 79million followers on instagram
JJ Watt 4.4million so hardly a fair comparison

You make a very fair point, Casper.

However, two or three of things make the difference less obvious, IMO:

JJ's engagement rate (the percentage of his followers who interact with his posts) is roughly 2.4x higher than DB's - which drops DB's social media 'value' to approx 6.5x that of JJ.

Then you need to consider that JJ's followers are almost exclusively US-based which make him an excellent option for influencing the potential US-based fan.

I think it's likely that a far-higher percentage of DB's followers already have a favourite club, whereas JJ's are perhaps more likely to become Clarets.

From what we've seen so far - JJ seems very "engaged" with Burnley. Long may it continue.

[Foshiznik]

As an NFL fan, i knew he was well respected on and off the field, particularly in Houston when he was a part of the Texans but he's outshined that since he was announced as an investor. What a guy.

[chipbutty]

Burnley Fc have 780 thousand followers on Twitter, JJ Watt has 5.6 million.

[Clarets4me]

You make a very fair point, Casper.

However, two or three of things make the difference less obvious, IMO:

JJ's engagement rate (the percentage of his followers who interact with his posts) is roughly 2.4x higher than DB's - which drops DB's social media 'value' to approx 6.5x that of JJ.

Then you need to consider that JJ's followers are almost exclusively US-based which make him an excellent option for influencing the potential US-based fan.

I think it's likely that a far-higher percentage of DB's followers already have a favourite club, whereas JJ's are perhaps more likely to become Clarets.

From what we've seen so far - JJ seems very "engaged" with Burnley. Long may it continue.

Excellent points ...

[Spike]

He’s only ditched Chelsea because of their on field results!
He’s had a good party out of his new found Claret love .
Any ideas how much brass he has put into the club ?

[quoonbeatz]

Athletic interview with him is good.

https://t.co/htDxkXdXD4

[arise_sir_charge]

He’s only ditched Chelsea because of their on field results!
He’s had a good party out of his new found Claret love .
Any ideas how much brass he has put into the club ?

Not sure the amount of brass he’s put into the club is the most relevant factor. It’s secondary to why the board have brought him in.

[RicardoMontalban]

He’s only ditched Chelsea because of their on field results!
He’s had a good party out of his new found Claret love .
Any ideas how much brass he has put into the club ?

Watt has gone about it in quite a smart way. In all the interviews he’s making the point that the EPL is a massive emerging market and while Burnley will never compete for glitz and glamour of the big city clubs, there’s a story that resonates with a lot of Americans about a team from a small blue collar town, where there’s a real sense of local pride and identity. To the point that he highlights the fact he followed Chelsea but when he’s dug into Burnley it’s really resonated with him.

Some people scoffed when Pace said he wanted everyone to see Burnley as their favourite underdog, because they all saw it through the prism of a football culture that is all ready established in its tribalism. Only time will tell how successful this is but the early signs are positive. My brother plays in an amateur ice hockey league in Indianapolis (and used to work at the University of Wisconsin where Watt played college football) and he told the other night 3 of his teammates who knew he was a Burnley fan independently struck up interested conversations about Watt. The news is definitely getting out there!

[Chester Perry]

Watt has gone about it in quite a smart way. In all the interviews he’s making the point that the EPL is a massive emerging market and while Burnley will never compete for glitz and glamour of the big city clubs, there’s a story that resonates with a lot of Americans about a team from a small blue collar town, where there’s a real sense of local pride and identity. To the point that he highlights the fact he followed Chelsea but when he’s dug into Burnley it’s really resonated with him.

Some people scoffed when Pace said he wanted everyone to see Burnley as their favourite underdog, because they all saw it through the prism of a football culture that is all ready established in its tribalism. Only time will tell how successful this is but the early signs are positive. My brother plays in an amateur ice hockey league in Indianapolis (and used to work at the University of Wisconsin where Watt played college football) and he told the other night 3 of his teammates who knew he was a Burnley fan independently struck up interested conversations about Watt. The news is definitely getting out there!

The Wisconsin link is an interesting one that I have talked about for years in regards to our similarities to Green Bay, I a have always thought there was a shared story opportunity there

we have had WiscoClaret as a poster on here though he has not logged on since mid - March (though given Wisco joined the board in Feb 2021 I am assuming it is not JJ) and I personally know of other Wisconsin based clarets

[RicardoMontalban]

The Wisconsin link is an interesting one that I have talked about for years in regards to our similarities to Green Bay, I a have always thought there was a shared story opportunity there

we have had WiscoClaret as a poster on here though he has not logged on since mid - March (though given Wisco joined the board in Feb 2021 I am assuming it is not JJ) and I personally know of other Wisconsin based clarets

I visited Madison on a couple of occasions and that’s very much the vibe I got. The whole of Wisconsin is nuts about the Packers but there’s a sense that they and the team are one. They have an identity that seems a bit unique in US sports. Maybe the St Louis Blues in ice hockey is similar. I have friends who are Blues fans and again there’s a similar vibe. Also a link with Dave Checketts there!

I can see why Watt would see something there and dig it.

[Casper2]

You make a very fair point, Casper.

However, two or three of things make the difference less obvious, IMO:

JJ's engagement rate (the percentage of his followers who interact with his posts) is roughly 2.4x higher than DB's - which drops DB's social media 'value' to approx 6.5x that of JJ.

Then you need to consider that JJ's followers are almost exclusively US-based which make him an excellent option for influencing the potential US-based fan.

I think it's likely that a far-higher percentage of DB's followers already have a favourite club, whereas JJ's are perhaps more likely to become Clarets.

From what we've seen so far - JJ seems very "engaged" with Burnley. Long may it continue.

He comes across very well indeed