Means nothing to me but they are apparently a YouTube sensation and will be the front of shirt sponsor for our academy teams next season.

Will definitely get our name out there further looking at the numbers they bring in on You Tube.

https://www.burnleyfootballclub.com/con ... de-perfect

Sounds like a grindr competitor?

*grumble…new fangled….something about Orient….rots brains….derogatory reference to Americans….clubs lost its soul or something similar….grumble, grumble*

These Yanks, don’t know what they are doing.

This is big. Don't watch their stuff but plenty do! They basically try and throw a ball into a bin. They edit out all the times they miss and keep in the time they did it. And it's v popular.

59m subscribers on YT. Both my kids instantly recognised their name.

This is a pretty big deal I’d say.

When you look at those numbers, it’s fantastic publicity and marketing for us.

They've done some fun videos with NFL players (possibly other sports, I don't know), wonder if they will have one of our players as a guest.

Will their branding appear on Junior sizes of tomorrow's new kit ?

randomclaret2 wrote: ↑

Tue Jul 11, 2023 5:27 pm

Will their branding appear on Junior sizes of tomorrow's new kit ?

It will - on all the retail kit for kids up to youths as well as the academy teams playing kit.

I have to say I'd never heard of them but the numbers on their YouTube channel are very impressive. And the content they produce is very watchable - they're getting tens of millions of views on other platforms like TikTok as well.

In terms of 'money in' from a traditional sponsor deal POV it'll be bugger all but from an engagement/marketing POV it's potentially huge.

Just asked my 11 year old who days they are awesome.
Great strategy to get younger fans across the globe. Massive numbers of followers and views. It's very positive and together with JJ Watt we are going to get a much higher profile..

That’s pretty big. No doubt that JJ has played his part here.

The Americans are trying too hard.

Hollands Pies never did anyone any harm.

Ightenhill_Claret wrote: ↑

Tue Jul 11, 2023 5:31 pm

In terms of 'money in' from a traditional sponsor deal POV it'll be bugger all but from an engagement/marketing POV it's potentially huge.

That looks to be the case. I always think it's poor when kids can't have shirts that the players where because of the betting sponsorship, and generally they've preferred a shirt with nothing on rather than a charity or different sponsor. As I posted at the top of the thread, they mean nothing to me, but clearly they are a sponsor who younger people will engage with and that can only be positive.

ClaretTony wrote: ↑

Tue Jul 11, 2023 5:29 pm

It will - on all the retail kit for kids up to youths as well as the academy teams playing kit.

Cheers Tony

ksrclaret wrote: ↑

Tue Jul 11, 2023 5:33 pm

The Americans are trying too hard.

Hollands Pies never did anyone any harm.

Tell that to the blokes ordering their new shirt in a XXXXXXL

claret2018 wrote: ↑

Tue Jul 11, 2023 5:40 pm

Tell that to the blokes ordering their new shirt in a XXXXXXL

He’s probably American…

claret2018 wrote: ↑

Tue Jul 11, 2023 5:40 pm

Tell that to the blokes ordering their new shirt in a XXXXXXL

Give over, those pies are 100% lean meat.

Just seen a clip they did with Rory McIlroy so they seem very big and high profile. I suspect to make us everyone’s favourite underdog the club have to be seen as “cool”. This will help.

Sad to say it but dining out on our decades of relative historical success, much as us core fans like me love to, doesn’t really do much to win new fans around the world, it is this kind of stuff that will. It means a lot of the output coming from social media won’t do much for me, but that’s OK, I’m getting old these days and we need a new generation.

ksrclaret wrote: ↑

Tue Jul 11, 2023 5:33 pm

The Americans are trying too hard.

Hollands Pies never did anyone any harm.

Not true.

I dropped a frozen one on my foot once. Very painful.

Edit - frozen pie, not a frozen American.

RVclaret wrote: ↑

Tue Jul 11, 2023 5:32 pm

That’s pretty big. No doubt that JJ has played his part here.

Why? There's nothing suggesting any links between them.

aggi wrote: ↑

Tue Jul 11, 2023 6:25 pm

Why? There's nothing suggesting any links between them.

I saw him reply to the clubs (and others) tweet and made the obvious connection.

Sorry to be crude, but how much cash are they paying to have their brand advertised on our academy shirts?

Winstonswhite wrote: ↑

Tue Jul 11, 2023 6:28 pm

Sorry to be crude, but how much cash are they paying to have their brand advertised on our academy shirts?

I think its the other way round with this one.

ksrclaret wrote: ↑

Tue Jul 11, 2023 5:33 pm

The Americans are trying too hard.

Hollands Pies never did anyone any harm.

They've given me a bit of heartburn over the years.

ksrclaret wrote: ↑

Tue Jul 11, 2023 5:33 pm

The Americans are trying too hard.

Hollands Pies never did anyone any harm.

I think Holland’s Pies are the only company that have sponsored us that I’ve ever spent money with.

RVclaret wrote: ↑

Tue Jul 11, 2023 6:26 pm

I saw him reply to the clubs (and others) tweet and made the obvious connection.

This?

https://twitter.com/i/status/1678797512692621313

It doesn't really say much to me.

Winstonswhite wrote: ↑

Tue Jul 11, 2023 6:28 pm

Sorry to be crude, but how much cash are they paying to have their brand advertised on our academy shirts?

It's going to be a pretty nominal amount. It's not like the junior shirts get much exposure.

aggi wrote: ↑

Tue Jul 11, 2023 6:35 pm

This?

https://twitter.com/i/status/1678797512692621313

It doesn't really say much to me.

Fair enough, it does to me (whether it’s indirect through JJ’s exposure or directly involved in the arrangement).

TheFamilyCat wrote: ↑

Tue Jul 11, 2023 6:31 pm

I think its the other way round with this one.

So we’re paying them to what, use our shirts in their content? I’d be interested to see how tbh

Winstonswhite wrote: ↑

Tue Jul 11, 2023 6:42 pm

So we’re paying them to what, use our shirts in their content? I’d be interested to see how tbh

I didn't mean it as we are paying them (although it's not out of the question), they will be exposing our brand to tens of millions of people worldwide.

NewClaret wrote: ↑

Tue Jul 11, 2023 5:16 pm

59m subscribers on YT. Both my kids instantly recognised their name.

This is a pretty big deal I’d say.

Not just YouTube

59.5mil on YouTube.
11.7mil on Instagram
19mil on Facebook
18.1mil on TikTok

ClaretTony wrote: ↑

Tue Jul 11, 2023 5:29 pm

It will - on all the retail kit for kids up to youths as well as the academy teams playing kit.

What would happen if one of the academy players aged u18 got into the first team squad?

I’m assuming they would have a W88 shirt on

wilks_bfc wrote: ↑

Tue Jul 11, 2023 7:22 pm

What would happen if one of the academy players aged u18 got into the first team squad?

I’m assuming they would have a W88 shirt on

Yes. It's teams where all (or maybe the majority, I can't remember) players are under 18 that can't have gambling sponsors.

In terms of exposure, this is huge.
However this kind of deal could only happen because the club has improved it's own social media presence over the last 18mths and also because of the huge changes on the pitch.

Well done to all at the club for the changes and long may it continue.

GodIsADeeJay81 wrote: ↑

Tue Jul 11, 2023 7:50 pm

In terms of exposure, this is huge.
However this kind of deal could only happen because the club has improved it's own social media presence over the last 18mths and also because of the huge changes on the pitch.

Well done to all at the club for the changes and long may it continue.

A pay on your own back there, GIDJ?

A little plug from them at some point in the season will go a long way.

I have to confess though, these videos made by shouty shouty YouTubers really get on my ti*s!

DCWat wrote: ↑

Tue Jul 11, 2023 7:58 pm

A pay on your own back there, GIDJ?

One of their YouTube videos has over 400 million views.

Others 2-300 million.
That's an incredible amount of exposure the club could get.

GodIsADeeJay81 wrote: ↑

Tue Jul 11, 2023 8:11 pm

u1vfr2k.png

Now they just need to actually monetise it.

wilks_bfc wrote: ↑

Tue Jul 11, 2023 7:22 pm

What would happen if one of the academy players aged u18 got into the first team squad?

I’m assuming they would have a W88 shirt on

The rules are ridiculous.

If an under-18 plays for the under-21s then he cannot wear a shirt with a gambling ad on. We’ve seen this in previous seasons when we’ve had players with and without the gambling ad on their shirts. I think Newcastle were fined a few years ago when some under-18s played with the ad on.

However, the same under-18 player can then step into the first team and play with the gambling ad on his shirt.

claret2018 wrote: ↑

Tue Jul 11, 2023 5:40 pm

Tell that to the blokes ordering their new shirt in a XXXXXXL

Oi!

Interesting stuff. Great that the children might be able to relate. Good exposure.

jdrobbo wrote: ↑

Tue Jul 11, 2023 10:20 pm

Interesting stuff. Great that the children might be able to relate. Good exposure.

Totally. I'd never heard of them. Asked the lad, and he knows exactly who they are.
There's a good chance we're offering the sponsorship for free, but with some form of agreement around a brand partnership of some sort. It could be massive for our 'exposure'.

I've been watching their videos with my lad for years. The real life trick shots videos are great.

This is a truly huge thing for the club.

If this is a ‘real’ sponsorship and DP start posting Burnley related content etc then it’s the most impressive thing I’ve seen from the new ownership outside of hiring VK

I imagine the club will have received no money for this partnership as it benefits the club more than DP.

They have massive reach, more than their YouTube numbers suggests. My son who is 7 told me that every boy in his class know who DB are. He is 7 so doesn’t have a YouTube account so can’t subscribe to any account, and I imagine that’s the same for most kids his age. This is a really good partnership for the club.


I’m the first to criticise the owners but this is the type of forward thinking that previous owners wouldn’t have even contemplated