Lack of media content

[Paddy1882]

Can anybody shed any light on why there is such a lack of media content from the club so far this pre season? Bar a few pictures and new signing interviews I haven’t seen anything from the club in terms of pre season training content which they have done in the past, also last time we got a new manager they put out videos of his arrival, first team meeting and training session etc, this time nothing unless I’m looking in the wrong place. Always find the pre season training videos an interesting watch and plenty of other teams have lots out there but nothing from us which is strange as we are usually fairly decent when it comes to that kind of thing. Not that it’s a big deal all the same.

[Pickles]

Could be a few reasons.

- Parker may not want it.
- Parker's not as high profile as Kompany. Doesn't generate the same buzz.
- Pace may not want it.
- Different media team.

Training videos are always pretty dull though. Players put on boots. Jog out. Run around some cones. Do a couple of one-twos.

[Quickenthetempo]

Might not want the backlash if they put a player at the front of a media campaign and he gets sold the day after

[ElectroClaret]

Might be practising top secret new tactics that we're going to inflict on the Championship, so don't want any cameras around giving the game away.

Hopefully...

[Clovius Boofus]

Might not want the backlash if they put a player at the front of a media campaign and he gets sold the day after

Yeah, I'd go with that.

[Vegas Claret]

probably sick and tired of people complaining about every little thing

[FCBurnley]

Garbage PR

[turbo5]

I suspect staffing levels for a public game, low cost tickets , low crowds etc doesnt exactly fill the clubs coffers
Plus a few clubs wont want the publicity of a kick about trying different combinations /players/tactics being publicised.

[TPClaret]

How did people cope before social media, relying on Lancashire telegraph and teletext. Absolutely no video content

[Andingle]

And Sports pink

[Pearcey]

Because loads of people would be asking questions as to why certain players aren’t there etc. VK was like a show pony when he came. Videos of him meeting new signings and all that. Hopefully, Parker isn’t a fan of all that rubbish.

[mikeS]

Was there any truth in the making of a follow up to "Mission To Burnley"?

[Buxtonclaret]

And Sports pink

Used to que up half an hour or more, waiting for the Pink & Green 'Un to reach us from Mancs & Sheffield!

[ElectroClaret]

Granny Shack and Keith McNee was all we needed.

[Suratclaret]

How did people cope before social media, relying on Lancashire telegraph and teletext. Absolutely no video content

Sports report 5pm on the “wireless” with Eamon Andrews…long before teletext!

[RicardoMontalban]

Was there any truth in the making of a follow up to "Mission To Burnley"?

There’s definitely been filming. Whether it’ll ever see the light of day after last season is a different matter.

[NewClaret]

Might be practising top secret new tactics that we're going to inflict on the Championship, so don't want any cameras around giving the game away.

Hopefully...

That or the standard of training isn’t very good

[NewClaret]

There’s definitely been filming. Whether it’ll ever see the light of day after last season is a different matter.

It was confirmed to being released in September by someone on here.

[RicardoMontalban]

It was confirmed to being released in September by someone on here.

That’s ballsy after last season.

My cousin worked as a camera man on season 1 and I know he’s been working with the club last season too.

[NewClaret]

I’ve noticed this, although it’s been for a while. All season I’d say, actually.

Previously there was footage of training, behind the scenes on all the player signings (mangers meeting them, even a bit of Matt Williams at the signing, etc), then on matchdays there was an ‘uncut’ version of the game. All that has stopped and seems to have been replaced with arty, layered, still photographs that look a bit crap to me.

Somebody said a few months back that there had been changes in the social media department and it was taking a different direction (for the worse), which I can believe now. I don’t think it’s all Parker, although given he’s not in to social media that may be another factor.

The social media side has definitely regressed and I think that’s fairly evident from falling follower numbers. They’re definitely not growing anymore, anyway.

[NewClaret]

That’s ballsy after last season.

My cousin worked as a camera man on season 1 and I know he’s been working with the club last season too.

I don’t think it’s ballsy, I cannot wait to see what went on behind the scenes last year. In many ways I’m more interested in how the people behaved and what went on in a bad season than good.

I also think if the club are going to do these things they have to show the good and bad.

[IanMcL]

Was there any truth in the making of a follow up to "Mission To Burnley"?

Mission from Burnley is the follow up.

[RicardoMontalban]

I don’t think it’s ballsy, I cannot wait to see what went on behind the scenes last year. In many ways I’m more interested in how the people behaved and what went on in a bad season than good.

I also think if the club are going to do these things they have to show the good and bad.

There is a ballsy element to it. It’s one thing releasing a documentary with the narrative arc of season 1, but saying the club need to show the good and bad is a tad naive.

At the end of the day the product is there as part of a strategy to boost the club’s profile and there is an inherent risk in doing that by producing a glossy documentary series detailing an absolute clown show of a season from match day 1.

You may find that interesting, as would many of us, but you have to admit there is a gamble there compared to if the season had gone favourably.

[blatherwickstattoos]

Was there any truth in the making of a follow up to "Mission To Burnley"?

Yes they filmed me and a mate in the park view and have asked to use our footage but to be honest I don’t want them to. Was just saying benson would come on and score and muric should start .. he didn’t get on, didn’t score and muric didn’t start.

[123EasyasBFC]

The whole ‘clarets uncut’ videos on YouTube had to stop last season when we were getting smashed every game. Don’t blame them.

Some of the media team, video team have moved onto different companies for better money.

It would be nice to have more behind the scenes and interviews in pre season

[wilks_bfc]

How did people cope before social media, relying on Lancashire telegraph and teletext. Absolutely no video content

Clubcall & TeamTalk

[blatherwickstattoos]

The whole ‘clarets uncut’ videos on YouTube had to stop last season when we were getting smashed every game. Don’t blame them.

Some of the media team, video team have moved onto different companies for better money.

It would be nice to have more behind the scenes and interviews in pre season

They’ve defo cut a lot of jobs on that front. It’s easy to tell.

[ChorltonCharlie]

In terms of MtB, one of those things where there's no such thing as bad publicity. What's the bigger issue is that the first season was pretty rubbish and didn't have the emotional pull of Welcome to Wrexham and Sunderland Till I Die. It was more like a promotional series, which was great from a BFC fan point of view after the season we had, but wouldn't pull at the heart strings for neutrals. Welcome to Wrexham clearly has more more money behind it and industry experts and whilst also ticking the box of a promotional series, does great at dealing with touching subjects such as autism and still birth. You want neutrals to care, and I don't think MtB got anywhere near that.

[Goliath]

I mentioned it half way through last season. There was a real distance between fans and players and I think that's one of the reasons. Go back to the Dyche seasons and remember the interviews with Arfield or whoever with Ings and Trippier messing around in the background. We used to get a really view into the world of the players and an understanding of the characters behind the team

Now we have no idea who, they are just complete strangers wearing our shirt. I wouldn't have a clue who the jokers are nowadays. I never thought I'd say it but we probably need Darren Bentley back.

[clarets1978]

Yes they filmed me and a mate in the park view and have asked to use our footage but to be honest I don’t want them to. Was just saying benson would come on and score and muric should start .. he didn’t get on, didn’t score and muric didn’t start.

You'll find when they use that, it'll be for a completely different game to when you said it. I noticed there was a lot of things that didnt match up on series one for example like crowd shots in the daylight for a night game.

[FeedTheArf]

There’s definitely been filming. Whether it’ll ever see the light of day after last season is a different matter.

The last signing interview (I'm not going to attempt his surname yet, but the striker!!) asked him how his first few days had been with the team, so it's clear that things are happening and it might just be the release is being staggered.

[Spike]

The next TV series is to be called Bank With Alan .
Looking forward to Episode 1 The Loan Arranger

[NewClaret]

There is a ballsy element to it. It’s one thing releasing a documentary with the narrative arc of season 1, but saying the club need to show the good and bad is a tad naive.

At the end of the day the product is there as part of a strategy to boost the club’s profile and there is an inherent risk in doing that by producing a glossy documentary series detailing an absolute clown show of a season from match day 1.

You may find that interesting, as would many of us, but you have to admit there is a gamble there compared to if the season had gone favourably.

Clearly a favourable season would’ve been preferable from
a PR perspective.

But if you work on the basis no PR is bad PR I’m not sure it matters. And whilst the season was disappointing for us clarets, we’re effectively a tiny % of the overall TV audience. You could argue they’ll much prefer watching a series in which we get relegated. I’m not sure anyone has done it before so definitely unique viewing.

For us fans, I’m sure reliving it won’t be nice but may also give some fascinating insight in to what we were trying to do and how things were actually being run, which I’m pretty sure will be different to how people portray things on here at least.

[TPClaret]

The whole ‘clarets uncut’ videos on YouTube had to stop last season when we were getting smashed every game. Don’t blame them.

Some of the media team, video team have moved onto different companies for better money.

It would be nice to have more behind the scenes and interviews in pre season

Never ming that. Let Parker concentrate on getting us fit and moulding a winning team

[NewClaret]

I mentioned it half way through last season. There was a real distance between fans and players and I think that's one of the reasons. Go back to the Dyche seasons and remember the interviews with Arfield or whoever with Ings and Trippier messing around in the background. We used to get a really view into the world of the players and an understanding of the characters behind the team

Now we have no idea who, they are just complete strangers wearing our shirt. I wouldn't have a clue who the jokers are nowadays. I never thought I'd say it but we probably need Darren Bentley back.

Hi Darren

I don’t know why we did it but there was definitely a strategic shift away from putting much content last season which almost certainly compounded the lack of connection between the players and fans, as you say.

Not sure if it’s budget cuts or whatever, but I think there’s a real opportunity through social media to bring the fans and club closer together. Doesn’t just have to be the players.

If I were boss I’d be wanting us to be the most transparent and accessible club in the country, particularly if I aspired to be the country’s favourite underdog?

Doing a diary of the pitch replacement for instance and letting us see how that was done/coming along. Could do a day in the life of any of the staff from Matt Williams to the catering staff or player care staff - get to know the people behind the scenes. Sure the fans would love that.

And then loads more at the football side from the training, team talks, HT talks, tactics sessions - can all be released well after the match and when it’s not going to disadvantage us in any way.

I think getting to know what goes on in the running of a football club and the characters behind it would be a real USP for the club.

Anyway, you only have to look at the follower numbers and interaction levels to know what they’re doing isn’t working. I’m surprised Pace has stood for that for so long.

[Goliath]

Hi Darren

I don’t know why we did it but there was definitely a strategic shift away from putting much content last season which almost certainly compounded the lack of connection between the players and fans, as you say.

Not sure if it’s budget cuts or whatever, but I think there’s a real opportunity through social media to bring the fans and club closer together. Doesn’t just have to be the players.

If I were boss I’d be wanting us to be the most transparent and accessible club in the country, particularly if I aspired to be the country’s favourite underdog?

Doing a diary of the pitch replacement for instance and letting us see how that was done/coming along. Could do a day in the life of any of the staff from Matt Williams to the catering staff or player care staff - get to know the people behind the scenes. Sure the fans would love that.

And then loads more at the football side from the training, team talks, HT talks, tactics sessions - can all be released well after the match and when it’s not going to disadvantage us in any way.

I think getting to know what goes on in the running of a football club and the characters behind it would be a real USP for the club.

Anyway, you only have to look at the follower numbers and interaction levels to know what they’re doing isn’t working. I’m surprised Pace has stood for that for so long.

Its strange, I thought it would be the one of the main things Pace would be really big on but it comes across as if they just don't think it matters.

I remember Dyche talking about a one club mentality and that is the one of the biggest ways to create it. It's the bridge between club and fans that you just don't get otherwise.

[wilks_bfc]

It’s easier doing media content when things are going well like there were in 22/23

Not so much when it’s like 23/24

[Raconteur]

Its strange, I thought it would be the one of the main things Pace would be really big on but it comes across as if they just don't think it matters.

I remember Dyche talking about a one club mentality and that is the one of the biggest ways to create it. It's the bridge between club and fans that you just don't get otherwise.

Under Dyche there was hardly any behind the scenes media. He didn't like it. It was pretty much a closed shop and that is not having a go because that's just how some mangers prefer it. They don't like the outside noise coming in.

Now back in the Championship for the 22/23 it was clear to see for every supporter the something had markedly changed in the media set up. We experienced that season the most inside media the club has ever released. It was brilliant, almost something new every day.
Now i admit it drastically cut down last season but surely that was down to the results and i don't know, maybe the media rights with the premier league?

I was just adding this to the post as context because it seems the club are not getting credit for the released media in the 22/23 season and that was under Pace.

[CoolClaret]

In terms of MtB, one of those things where there's no such thing as bad publicity. What's the bigger issue is that the first season was pretty rubbish and didn't have the emotional pull of Welcome to Wrexham and Sunderland Till I Die. It was more like a promotional series, which was great from a BFC fan point of view after the season we had, but wouldn't pull at the heart strings for neutrals. Welcome to Wrexham clearly has more more money behind it and industry experts and whilst also ticking the box of a promotional series, does great at dealing with touching subjects such as autism and still birth. You want neutrals to care, and I don't think MtB got anywhere near that.

Completely agreed - for a neutral there really wasn't much captivating or that sold the club/area to them.

[Goliath]

Under Dyche there was hardly any behind the scenes media. He didn't like it. It was pretty much a closed shop and that is not having a go because that's just how some mangers prefer it. They don't like the outside noise coming in.

Now back in the Championship for the 22/23 it was clear to see for every supporter the something had markedly changed in the media set up. We experienced that season the most inside media the club has ever released. It was brilliant, almost something new every day.
Now i admit it drastically cut down last season but surely that was down to the results and i don't know, maybe the media rights with the premier league?

I was just adding this to the post as context because it seems the club are not getting credit for the released media in the 22/23 season and that was under Pace.

Rubbish. They might not have had training videos but there were interviews with manager/player numerous times per week along with many other snippets etc.
They were a lot less formal and therefore gave us an inside view of the personalities.
Just as an example of the things we used to see, watch the link. Far less polished and formal but that's what gave us the insight. The players were far more relaxed

https://youtu.be/xFZ6psmY3uQ?si=UJnHqGgtEditthJZ

[ClaretTony]

Granny Shack and Keith McNee was all we needed.

Two good friends of mine were Granville & Keith. They were involved at a time when we had good local newspapers with good local journalists. Both worked for the Burnley Express who could also boast Pere Higgs, Edward Lee, Chris Boden & Dan Black who were all excellent at keeping us all up to date with the goings on at BFC. It’s all changed now with some clubs not communicating fully with the local press which, of course, has declined significantly in recent years.

[Raconteur]

Rubbish. They might not have had training videos but there were interviews with manager/player numerous times per week along with many other snippets etc.
They were a lot less formal and therefore gave us an inside view of the personalities.
Just as an example of the things we used to see, watch the link. Far less polished and formal but that's what gave us the insight. The players were far more relaxed

https://youtu.be/xFZ6psmY3uQ?si=UJnHqGgtEditthJZ

Why is it rubbish?

Dyche wasn't a fan of too much behind the scenes media. Again this is not a slight, it was just his preference.

Are you honestly trying to say we did not experience the most club media that we have ever seen under Pace in the 22/23 season because if you are, that is just a downright lie.

[Goliath]

Why is it rubbish?

Dyche wasn't a fan of too much behind the scenes media. Again this is not a slight, it was just his preference.

Are you honestly trying to say we did not experience the most club media that we have ever seen under Pace in the 22/23 season because if you are, that is just a downright lie.

I'm suggesting that your comment about there hardly being any behind the scenes media under Dyche was rubbish.
Training videos or anything in or around the dressing rooms maybe not. But behind the scenes content there was plenty.

In relation to pre season content. There's a sit down 2 part interview with Dyche on the first day of pre season in July 2018 still up on YouTube. He might not have liked it but I'm sure he clearly saw the value in that kind of thing.

We get absolutely none of that now which is a huge shame because it can be quite interesting hearing what they do in training etc and what the thinking behind it is.

[Raconteur]

I'm suggesting that your comment about there hardly being any behind the scenes media under Dyche was rubbish.
Training videos or anything in or around the dressing rooms maybe not. But behind the scenes content there was plenty.

In relation to pre season content. There's a sit down 2 part interview with Dyche on the first day of pre season in July 2018 still up on YouTube. He might not have liked it but I'm sure he clearly saw the value in that kind of thing.

We get absolutely none of that now which is a huge shame because it can be quite interesting hearing what they do in training etc and what the thinking behind it is.

So do you agree that we had the most behind the scenes media that we have ever seen at the club in the 22/23 season or that we had more in the years prior?

It's just that i didn't see 1 complaint about the media coming out of the club.

[Swizzlestick]

My memory isn't what it was but I don't remember much behind the scenes content in Dyche's time at all. Ran a pretty tight ship and it was clear he wasn't a fan.

[quoonbeatz]

I mentioned it half way through last season. There was a real distance between fans and players and I think that's one of the reasons. Go back to the Dyche seasons and remember the interviews with Arfield or whoever with Ings and Trippier messing around in the background. We used to get a really view into the world of the players and an understanding of the characters behind the team

Now we have no idea who, they are just complete strangers wearing our shirt. I wouldn't have a clue who the jokers are nowadays. I never thought I'd say it but we probably need Darren Bentley back.

Sits in front of us does Daz, been interesting seeing what he's like as a normal fan the last couple of seasons

[Goliath]

So do you agree that we had the most behind the scenes media that we have ever seen at the club in the 22/23 season or that we had more in the years prior?

It's just that i didn't see 1 complaint about the media coming out of the club.

I don't particularly agree no, there was content without insight. The players walking around the pitch pre game is a waste of time.
I'm not sure of the relevance anyway, we are talking about the content today and I'm just comparing back to what we've had previously and how it's regressed. By the sounds of it you agree so I'm not sure what you're arguing really.

[JohnMac]

Luton Town v Burnley is as close as I need to find out how we are looking for 2024/25.

[Raconteur]

I don't particularly agree no, there was content without insight. The players walking around the pitch pre game is a waste of time.
I'm not sure of the relevance anyway, we are talking about the content today and I'm just comparing back to what we've had previously and how it's regressed. By the sounds of it you agree so I'm not sure what you're arguing really.

So you honestly believe that more media access was available under Dyche?
Ok, we will just agree to disagree.

I just don't understand why you are harping on about the Dyche years when it comes to the media coming out of the club as if that was the last time we received any. That is being a revisionist as the amount of club media released in the 22/23 had never been seen before.
Not a single complaint from the fans.

[dandeclaret]

I do think meaningful media output has declined - both from the club, and also because of the club's policies towards local media.

* The Moor Turf programme featured reviews of games with current players and past players, interviews with members of the team, and occasionally a sit down with the manager and chairman. That doesn't seem to happen any more.

* Post match interviews were more in depth and asked questions that dug into the football a bit, not just "Vincent, how are you feeling after that win" types, set up for generic answers.

* No output from Burnley Express or Lancs Telegraph of any meaningful impact, as the club appeared to marginalise their role and access. Athletic is decent, but are well in the toe the line territory - and it's a paid subscription.

Even the meaningless, stuff of here's a group of players walking around a training ground pre season have gone.

Maybe the kick back of Free Tella has led to some disengagement from well connected members of the media team.