Seems that's what the new Everton ground will be called.

They're a law firm founded in Liverpool, surprised they have the money for it

Surprised it’s not been named the David Dickinson Stadium. I’m sure it’s a “real bobby-dazzler” and certainly isn’t “as cheap as chips”.

What a horrendous stadium name.

aggi wrote: ↑

Fri May 16, 2025 6:24 pm

Seems that's what the new Everton ground will be called.

They're a law firm founded in Liverpool, surprised they have the money for it

There must be a fair bit of money to be made as a solicitor in Liverpool.

Sounds the sponsors of the half-time raffle at a Sunday league ground.

No doubt everyone will call it the HD

Getting £10million a year apparently.

You’re get dicked at the Dickinson. Song for both home and away fans!!

I used to work for Hill Dickinson almost 20 years ago. They are a big firm, and have their roots in marine law, which fits with their location.

They've also sponsored Lancs CCC for many years.

Best name by a mile is Boltons.
Brilliant whoever named it that

mikeS wrote: ↑

Fri May 16, 2025 8:51 pm

Best name by a mile is Boltons.
Brilliant whoever named it that

Unlucky at the Tough Sheet Stadium.

£10m a year can go towards our compensation I suppose

But how dehumanising can it get? Goodison, like Anfield and Turf Moor, is so iconic that it could never be renamed for a few pieces of silver.

Now, it feels soulless. Next they will be renaming the whole football club itself.

So sad. But it is the modern world, chasing a quick buck and a competitive advantage. It won’t lead us anywhere good, nothing surer.

Wimpy Brasshorn Fart

3rd biggest naming rights deal in Europe

CrosspoolClarets wrote: ↑

Fri May 16, 2025 9:12 pm

£10m a year can go towards our compensation I suppose

But how dehumanising can it get? Goodison, like Anfield and Turf Moor, is so iconic that it could never be renamed for a few pieces of silver.

Now, it feels soulless. Next they will be renaming the whole football club itself.

So sad. But it is the modern world, chasing a quick buck and a competitive advantage. It won’t lead us anywhere good, nothing surer.

Dehumanising? Come on, Crosspool.

I agree that it's a shame in a way, but time moves on and a rickety old ground like Goodison is no longer fit for purpose.

Stadium sponsorship is big money and it's probably better to go down that route with a new ground rather than selling the rights to an old ground.

How sh1te is late-stage capitalism?

"The Hill Dickinson stadium", crikey.

Could've been worse.....The Armitage Shanks Stadium for example.

Shame

I liked Bramley Moore Dock

Tufty wrote: ↑

Fri May 16, 2025 9:45 pm

Could've been worse.....The Armitage Shanks Stadium for example.

Yeah. A bit J Arthur Rank , that.

JohnMcGreal wrote: ↑

Fri May 16, 2025 9:35 pm

Dehumanising? Come on, Crosspool.

I agree that it's a shame in a way, but time moves on and a rickety old ground like Goodison is no longer fit for purpose.

Stadium sponsorship is big money and it's probably better to go down that route with a new ground rather than selling the rights to an old ground.

Time moves on is a statement of the obvious. But things don’t have to change for the worse. Nor do clubs have to chase money for the expense of their soul, for a sum that doesn’t really shift the competitive dial.

The “product” is an intangible glue that binds together that local community like a tribe. When that starts disappearing, the product suffers, whether they know it or not. Out of town stadiums have the same impact as corporate stadium names, as did sponsorship on shirts becoming ever more blatant, as did too many mercenary players. Soon, it becomes like going to the theatre, just a night out, not a passion.

Not everyone sees it the same way, I accept that, I just find it sad.

theduke wrote: ↑

Fri May 16, 2025 9:22 pm

3rd biggest naming rights deal in Europe

What’s the first and second worth, our resident Evertonian?

Not that it really matters, going from the famous Goodison Park to a shiny bowl and renaming it after a tiny law firm is grim whatever pounds it’s bringing in.

CrosspoolClarets wrote: ↑

Fri May 16, 2025 10:17 pm

Time moves on is a statement of the obvious. But things don’t have to change for the worse. Nor do clubs have to chase money for the expense of their soul, for a sum that doesn’t really shift the competitive dial.

The “product” is an intangible glue that binds together that local community like a tribe. When that starts disappearing, the product suffers, whether they know it or not. Out of town stadiums have the same impact as corporate stadium names, as did sponsorship on shirts becoming ever more blatant, as did too many mercenary players. Soon, it becomes like going to the theatre, just a night out, not a passion.

Not everyone sees it the same way, I accept that, I just find it sad.

Completely agree.

Those old stadiums amongst the hard core supporters in the terraced houses around the stadium are (or were) fantastic. I’m glad Goodison is staying for that reason, but the soul of the club is ripped out by this move. Just as it was at West Ham when they left Upton Park, Spurs when they demolished White Hart Lane, etc.

But naming it after a small law firm is salt in the wounds.

Livingston was the Toni Macaroni stadium for a while, comedy name.
As are all cheapskate stand or ground sponsored name changes.
We arent much better in the stupidity stakes.

theduke wrote: ↑

Fri May 16, 2025 9:22 pm

3rd biggest naming rights deal in Europe

You’ll never sing that.

CrosspoolClarets wrote: ↑

Fri May 16, 2025 10:17 pm

Time moves on is a statement of the obvious. But things don’t have to change for the worse. Nor do clubs have to chase money for the expense of their soul, for a sum that doesn’t really shift the competitive dial.

The “product” is an intangible glue that binds together that local community like a tribe. When that starts disappearing, the product suffers, whether they know it or not. Out of town stadiums have the same impact as corporate stadium names, as did sponsorship on shirts becoming ever more blatant, as did too many mercenary players. Soon, it becomes like going to the theatre, just a night out, not a passion.

Not everyone sees it the same way, I accept that, I just find it sad.

You could argue it's been going that way for decades and the main reason for that is rising ticket prices, pricing a lot of working class people out of the game. Not necessarily anything to do with new stadiums. Plenty of people are getting ripped off just fine in old ones, too.

CrosspoolClarets wrote: ↑

Fri May 16, 2025 10:17 pm

Time moves on is a statement of the obvious. But things don’t have to change for the worse. Nor do clubs have to chase money for the expense of their soul, for a sum that doesn’t really shift the competitive dial.

The “product” is an intangible glue that binds together that local community like a tribe. When that starts disappearing, the product suffers, whether they know it or not. Out of town stadiums have the same impact as corporate stadium names, as did sponsorship on shirts becoming ever more blatant, as did too many mercenary players. Soon, it becomes like going to the theatre, just a night out, not a passion.

Not everyone sees it the same way, I accept that, I just find it sad.

Season tickets at Everton have flown off the shelf
They had staggered days for you to pick your seat
No passion lost there

NewClaret wrote: ↑

Sat May 17, 2025 12:11 am

What’s the first and second worth, our resident Evertonian?

Not that it really matters, going from the famous Goodison Park to a shiny bowl and renaming it after a tiny law firm is grim whatever pounds it’s bringing in.

Hi New, Hill Dickinson is not a tiny law firm. 200 partners, 1,000 staff. As already posted, started out in marine law - we all know Liverpool was a very big shipping centre - and now covers a lot more commercial law. Senior partners are reported to earn over £1 million a year.

Report I've read says the money is a lot less than £10 million, closer to £6 million, including add-ons.

CoolClaret wrote: ↑

Fri May 16, 2025 9:35 pm

late-stage capitalism

A 200 partner law firm with £150 million turnover is not tiny, but as commercial law firms go they are mid-tier at best even in the UK. If it as much as people are saying, it is a very bold move by them.

Things like this blow my mind, does having your name on a stadium really bring you well in excess of £6m-£10m a year on top of what you would have made?

Something like that wouldn't influence me to buy a product if a competitor of the same standing was even slightly cheaper.

PaintYorkClaretnBlue wrote: ↑

Sat May 17, 2025 10:42 pm

Things like this blow my mind, does having your name on a stadium really bring you well in excess of £6m-£10m a year on top of what you would have made?

Something like that wouldn't influence me to buy a product if a competitor of the same standing was even slightly cheaper.

It's not the kind of law firm that you'd go to for a personal dispute, so I'm guessing the idea is to get more global exposure and try and gain more high profile corporate clients. It's a bold move mind.

mikeS wrote: ↑

Fri May 16, 2025 8:51 pm

Best name by a mile is Boltons.
Brilliant whoever named it that

It is a thing of legend

PaintYorkClaretnBlue wrote: ↑

Sat May 17, 2025 10:42 pm

Things like this blow my mind, does having your name on a stadium really bring you well in excess of £6m-£10m a year on top of what you would have made?

Something like that wouldn't influence me to buy a product if a competitor of the same standing was even slightly cheaper.

If a brand's long-term strategy involves gaining greater global recognition, then this type of thing can be powerful.

If your life/career doesn't involve hiring (or influencing the procurement of) a large corporate law firm, then it would have little impact for you, personally.

More broadly, on the matter of cost, the idea of 'building a brand' through recognition, is understood to bolster trust - allowing the brand to charge more for its wares.

It's a surprising association for me, indeed - and the name hardly rolls off the tongue (like "The Emirates" or "The Etihad").
I can understand why Evertonians might be slightly disappointed.

Everton’s new ground has been named the Hill Dickinson stadium, after attracting sponsorship from a local legal firm.

Tickets next season are on a 'no win, no fee' basis.



Nicked from the BBC website....

Does not matter what it is called the History and feeling of Goodison gone for ever,on match days will never feel the same,for the Fans,and pubs and clubs,with the feeling of matchday vibes,thankful,we have Our beloved Turf Moor,UTC.

They can call it hickory dickory dock for all I care.