Tall Paul wrote: ↑Tue Jun 11, 2024 11:04 am
Why does Trafford being English make his value higher than Muric's?
Rightly or wrongly, player nationality always factors into perceived value and perceived ability.
And from a value perspective its understandable, branding & player profile is a huge part of football nowadays, personality players sell shirts and tickets. A player from a bigger, or more affluent, or more football-engaged nation, is always of greater brand value than a player from a smaller nation, especially when it comes to the national stage, because:
1- it's harder to get into a big national team, so even if 2 players are of equal ability, the one in the higher-rank team is perceived better, higher status, more valuable etc. A good example would be Modric vs the likes of Iniesta, Xavi or David Silva. All amongst the world's best midfielders for a very long time, but for a long time Modric was not not perceived on the same level (And he wasn't perceived on their level prior to 2018 whatever people might now remember- most people always ranked those 3 as significantly ahead of him) and part of that was down to- Croatia were a smaller nation than Spain, lesser international team, the ability needed to play for that nation is lower so perceived ability of Modric is therefore lowered. If Modric had been from an even smaller nation, say Albania, that would be even more the case.
2- A bigger nation with more affluent, engaged or just plain numerous fans, has more marketing potential on the international stage. Trafford as an England keeper is much more marketable than Muric as a Kosovo keeper, because there's a lot more England supporters than Kosovo ones, England's a wealthier on average nation, so more money in the fanbase. Ergo his value is higher, because his off-pitch value as a marketable investment is higher, especially in a position like goalkeeper which is not necessarily as glamorous as some where you can be the guy all the kids on the playground want to be, so things like national stature mean more.
Take Messi for example. He would be no lesser a player if he was Bolivian, but he would be a far less marketable player and so perceived as less valuable. He wouldn't be reaching as many major international tournaments/finals so wouldn't have that brand status or trophies to add to his list, he wouldn't have the huge fanbase & history of the Argentine national support, he wouldn't have the inbuilt marketing comparison to Maradona. A significant portion of a player's value now is based in their off-pitch qualities including nationality- it's why signing Lyle Foster has helped to grow Burnley's brand in Africa as a continent, largely because we didn't have ANY international player from Africa as a whole to provide a footing there, so even if he's most valuable with South African spectators he grows us in nearby nations by proximity. But Muric isn't going to grow our brand much in Europe or the Balkans in general, in Kosovo sure but that's still far less marketable than an England international/future international keeper to an English audience.
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