BFC partnership with X

[NewClaret]

Quotes from the article in The Athletic - highlights are mine

"Pace’s assurances that the club would offer “unfiltered” access to X was key, according to Lewis, while the club’s reputation for producing viral content on social media was also appealing."

"The partnership will include a dedicated team from X working on platform management, content creation, distribution and user engagement to drive audience and revenue growth. It is, according to Lewis, a “big collaboration”, designed to attract other brands to support it.W

this one may see changes in involvement depending on how the season goes - I think this is the correct way to do it

"Players and staff at Burnley have grown more comfortable with having cameras focused on them day-to-day in recent seasons, and they have control of how involved they want to be."

Sorry for the delay CP, just to say now confirmed that it’s produced by adhoc:

https://www.instagram.com/p/DMXuBkPCoDF ... ZoOWw0NXZ0

Per previous, I don’t expect the access to be much different than we’ve seen previously, although I guess they’ll always want to push the limits to get appealing content. I suspect t we already provide much greater access than other clubs would be prepared to sanction, hence the attraction to X.