Alan Pace

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Quickenthetempo
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Re: Alan Pace

Post by Quickenthetempo » Mon Feb 13, 2023 4:40 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 4:24 pm
Under performing staff is almost like being understaffed I've found at some places I've worked.
Pot the under performers and replace them with more motivated ones with fresh ideas and results will show.
It's not fair to speculate they were under performing without knowing anything about them.

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Re: Alan Pace

Post by HiThere » Mon Feb 13, 2023 4:42 pm

ClaretTony wrote:
Mon Feb 13, 2023 4:31 pm
I’ve never known a turnover of staff like we’ve witnessed at Burnley since the takeover. Four more gone or going in last couple of weeks.
I hope he isn't doing an Elon Musk and cost-cutting and instead replacing.

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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 4:45 pm

Quickenthetempo wrote:
Mon Feb 13, 2023 4:40 pm
It's not fair to speculate they were under performing without knowing anything about them.
Look at the changes to things like social media, advertising, sponsorship.

We lagged behind for years, we failed to take advantage of being in the PL and the world wide viewing figures etc.

Some people were definitely underperforming in various areas, I don't need to know the staff to tell you that.
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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 4:47 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 4:45 pm
Look at the changes to things like social media, advertising, sponsorship.

We lagged behind for years, we failed to take advantage of being in the PL and the world wide viewing figures etc.

Some people were definitely underperforming in various areas, I don't need to know the staff to tell you that.
Where is the improvement in advertising and sponsorship?

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Re: Alan Pace

Post by Chester Perry » Mon Feb 13, 2023 4:49 pm

HiThere wrote:
Mon Feb 13, 2023 4:42 pm
I hope he isn't doing an Elon Musk and cost-cutting and instead replacing.
Well that depends on what operational changes are being implemented - for instance I understand that the catering is going to be outsourced again from the summer onwards.

That side of the clubs business really grew when it was brought in house and accounts for £2m+ of revenues so it will be interesting to see how it will develop I know prices for non-matchday use have increased few times in the last year and are considerable higher than pre-covid, though there are many factors at play in that.

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Re: Alan Pace

Post by Quickenthetempo » Mon Feb 13, 2023 4:49 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 4:45 pm
Look at the changes to things like social media, advertising, sponsorship.

We lagged behind for years, we failed to take advantage of being in the PL and the world wide viewing figures etc.

Some people were definitely underperforming in various areas, I don't need to know the staff to tell you that.
It was said the Social Media team haven't changed, just given more licence.

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Re: Alan Pace

Post by Chester Perry » Mon Feb 13, 2023 4:51 pm

ClaretTony wrote:
Mon Feb 13, 2023 4:47 pm
Where is the improvement in advertising and sponsorship?
we now only have front of shirt gambling partners on training kit, and don't have 6 betting companies on the perimeter boards - I think it is only 3 possibly 4 now. ;) lets up the trend continues

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 4:52 pm

Chester Perry wrote:
Mon Feb 13, 2023 4:51 pm
we now only have front of shirt gambling partners on training kit, and don't have 6 betting companies on the perimeter boards - I think it is only 3 possibly 4 now. ;) lets up the trend continues
Improvement in that sense I’d agree

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 4:53 pm

Quickenthetempo wrote:
Mon Feb 13, 2023 4:49 pm
It was said the Social Media team haven't changed, just given more licence.
It has changed now or is so imminently

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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 5:12 pm

ClaretTony wrote:
Mon Feb 13, 2023 4:47 pm
Where is the improvement in advertising and sponsorship?
Led sign at the lights, for the local sponsors.
Led signs in the ground, plus we now have more scope for national/international sponsors.

Sponsorship will be improving, but we'd need to see the accounts for financial figures.
Our shirt deal has resulted in some nice shirts, which gain attention
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Re: Alan Pace

Post by Somethingfishy » Mon Feb 13, 2023 5:13 pm

Big Vinny K wrote:
Mon Feb 13, 2023 11:58 am
Again - with all due respect (a little less respect every time tbh) - that’s rubbish again.
Take a look at the staff numbers and total salary costs including playing and non playing staff year on year.
They increased year on year. The non playing staff almost doubled over a 3 or 4 year period.
And we know players wages reached the highest ever in the clubs history
By all means feel free to criticise Garlick, Dyche and whoever you want….but maybe do it based on actual facts
You talk of having more staff like it is almost guaranteed to be a good thing. :D

One of the first things Pace did when he came in was streamline the staff..in every department. By all accounts he was ruthless and cleared a lot of people who were simply on the gravy train and not value for money. Streamlined things and it is now a more professional approach behind the scenes.
Money was being wasted at a crazy rate.
The same could possibly be said for the playing staff if being really critical. Older players on ridiculously high wages for a club of our stature and income. It could be easily argued we now have players on less money but contributing a hell of a lot more.

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 5:16 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 5:12 pm
Led sign at the lights, for the local sponsors.
Led signs in the ground, plus we now have more scope for national/international sponsors.

Sponsorship will be improving, but we'd need to see the accounts for financial figures.
Our shirt deal has resulted in some nice shirts, which gain attention
So basically you have no thing that confirms there has been an improvement

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Re: Alan Pace

Post by Big Vinny K » Mon Feb 13, 2023 5:23 pm

Somethingfishy wrote:
Mon Feb 13, 2023 5:13 pm
You talk of having more staff like it is almost guaranteed to be a good thing. :D

One of the first things Pace did when he came in was streamline the staff..in every department. By all accounts he was ruthless and cleared a lot of people who were simply on the gravy train and not value for money. Streamlined things and it is now a more professional approach behind the scenes.
Money was being wasted at a crazy rate.
The same could possibly be said for the playing staff if being really critical. Older players on ridiculously high wages for a club of our stature and income. It could be easily argued we now have players on less money but contributing a hell of a lot more.
I never said that once sorry.
I was merely responding to someone who had said that Garlick had ‘criminally underinvested” in the club by pointing out a number of areas where there had been significant growths in investment……staffing being one of them.

I completely agree that the increase in the volume of staff did not equate to an increase in the quality and in some areas (such as marketing and ticketing) we did not see any real benefit from the increased staffing numbers (certainly not enough to justify the increased spend).

In some areas of the investment though - mainly the training facilities - I’d say that the investment was very worthwhile and something we badly needed. I also think that those inside the club would say that increase investment in areas such as the analytics team was an important contributory factor to extending our period in the PL beyond what any other club has done with equivalent budgets and spend that we had.

Whatever we think now about the relationship between Garlick and Dyche we should remember it must have been one of mutual trust and respect for a good majority of the time. It was Dyche who wanted to invest in areas such as the training ground and the analytics team and Garlick backed and believed in Dyche with this investment.
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Re: Alan Pace

Post by Dark Cloud » Mon Feb 13, 2023 5:28 pm

Ultimately Alan and his crowd will be properly judged well down the line when they've had a good few years. What I will say is that from day one Pace has come across as a genuine guy with a genuine interest in seeing things improve and seeing Burnley doing well. Yes, I get that a large part of that is because he's made financial commitments via ALK which mean it's in his interests for Burnley to thrive, but I also think he's become personally invested in us and has thrown himself into the job, the area and the club because he's seems "that type of person". What I thought was refreshing was that when we got relegated I personally wanted to sulk for the next 6 months in a darkened room and if I'd just gone and bought the club I'd have probably been bordering suicidal tbh. He wasn't. He stayed positive, he immediately grabbed the opportunities it afforded, looked to the future and was extremely proactive in recruiting VK. He's then backed him. Things on the field are nothing short of amazing. Things off the field are clearly moving in the right direction. Following relegation Alan and his friends faced a huge test and they passed it. They will shortly face an even bigger one, fingers crossed. Can they keep us in the Premier league, keep the football exciting and not turgid and continue recruiting within our tight budget, all whilst servicing and reducing the debt they seem to have saddled us with. So far they've proved to be quietly extremely clever and very shrewd. They've done well and have earned my trust, for now, but ultimately there's a long way to go.
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Re: Alan Pace

Post by HistoricalClaret » Mon Feb 13, 2023 5:31 pm

Dark Cloud wrote:
Mon Feb 13, 2023 5:28 pm
Ultimately Alan and his crowd will be properly judged well down the line when they've had a good few years. What I will say is that from day one Pace has come across as a genuine guy with a genuine interest in seeing things improve and seeing Burnley doing well. Yes, I get that a large part of that is because he's made financial commitments via ALK which mean it's in his interests for Burnley to thrive, but I also think he's become personally invested in us and has thrown himself into the job, the area and the club because he's seems "that type of person". What I thought was refreshing was that when we got relegated I personally wanted to sulk for the next 6 months in a darkened room and if I'd just gone and bought the club I'd have probably been bordering suicidal tbh. He wasn't. He stayed positive, he immediately grabbed the opportunities it afforded, looked to the future and was extremely proactive in recruiting VK. He's then backed him. Things on the field are nothing short of amazing. Things off the field are clearly moving in the right direction. Following relegation Alan and his friends faced a huge test and they passed it. They will shortly face an even bigger one, fingers crossed. Can they keep us in the Premier league, keep the football exciting and not turgid and continue recruiting within our tight budget, all whilst servicing and reducing the debt they seem to have saddled us with. So far they've proved to be quietly extremely clever and very shrewd. They've done well and have earned my trust, for now, but ultimately there's a long way to go.
someone didnt get the memo... as of the 8th of feb that debt was paid off the method of payment we are not yet aware of but its been paid the rest of your words however I do agree with. Think Alan after Dyche is one of the best things to happen to this club in its recent history for better or for worse.
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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 5:38 pm

ClaretTony wrote:
Mon Feb 13, 2023 5:16 pm
So basically you have no thing that confirms there has been an improvement
I've listed some visible ones and quite clearly stated we need to wait for the accounts to see the financial improvement.

We were wasting prime advertising spots on local companies for years under the previous owners, despite having a international market available for use via the PL.

Putting up the led at the lights/junction and using that for local sponsors is a much better idea, freeing up space for national/international ones.
We needed to make that change so we could the sell the space.

The accounts, as you well know, aren't available yet so as fans we have to play the long game and wait for the numbers to see if the changes have made a difference.
That's something I'm happy to do....some people aren't though and want to know information that isn't available now

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Re: Alan Pace

Post by ClaretPete001 » Mon Feb 13, 2023 5:59 pm

Outside of PL broadcasting the organic matchday revenue of the club is less than £20 million. Something akin to the turnover of Tesco on Centenary way.

There is almost nothing ALK can do to change the business model other than if their early talk of AI technology had some substance, which it didn't...! Or they have significant money to invest, which they don't...!

The club cannot exist outside of the PL with any substantive debt and the only reason ALK has been able to do what they have is because we sold £70 million worth of assets and have PL parachute money.

ALK took enormous risk with the club and have struck gold with Vincent Kompany.

The reality is that MG and Co have walked off with £200 million and ALK have bought a club for £200 million allegedly using £15 million of their own cash. They could sell the club for £30 million now and double their return.

All ALK have is huge cajones and frankly so little knowledge of the English football pyramid that they are unaware of the large numbers of far more successful businessmen who have crashed and burned buying clubs like ours.

Farhad Moshiri is worth 1.7 billion - the Venky's have a business worth 1.5 billion - to name two.

VK has saved Burnley and if the club emerges from this unscathed he will be without doubt one of the most important managers we've had bar none.

And yes it feels better caning Rovers and PNE 3-0 and winning every week than drawing at home to Brentford in the PL. Football is a matter for the heart business isn't: conflating the two just generates sh*te on forums like these.
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Re: Alan Pace

Post by Big Vinny K » Mon Feb 13, 2023 6:00 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 5:38 pm
I've listed some visible ones and quite clearly stated we need to wait for the accounts to see the financial improvement.

We were wasting prime advertising spots on local companies for years under the previous owners, despite having a international market available for use via the PL.

Putting up the led at the lights/junction and using that for local sponsors is a much better idea, freeing up space for national/international ones.
We needed to make that change so we could the sell the space.

The accounts, as you well know, aren't available yet so as fans we have to play the long game and wait for the numbers to see if the changes have made a difference.
That's something I'm happy to do....some people aren't though and want to know information that isn't available now
The way some of these local companies have been treated in the last couple of years has not been the best tbh.

I know 2 of these local companies had sponsored the club for the best part of 20 years - both businesses did it not for any advertising (they got very little if no return) but did it because the directors were big fans of the club.

I don’t know whether these national companies are paying more or not but I do know that when times were difficult for the club it was the support of local businesses that were key to the welfare of the club and the way they have been recently treated was pretty shabbily and the loyalty they showed the club was not reciprocated in any way whatsoever.
Last edited by Big Vinny K on Mon Feb 13, 2023 6:01 pm, edited 1 time in total.

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Re: Alan Pace

Post by Somethingfishy » Mon Feb 13, 2023 6:00 pm

Dark Cloud wrote:
Mon Feb 13, 2023 5:28 pm
Ultimately Alan and his crowd will be properly judged well down the line when they've had a good few years. What I will say is that from day one Pace has come across as a genuine guy with a genuine interest in seeing things improve and seeing Burnley doing well. Yes, I get that a large part of that is because he's made financial commitments via ALK which mean it's in his interests for Burnley to thrive, but I also think he's become personally invested in us and has thrown himself into the job, the area and the club because he's seems "that type of person". What I thought was refreshing was that when we got relegated I personally wanted to sulk for the next 6 months in a darkened room and if I'd just gone and bought the club I'd have probably been bordering suicidal tbh. He wasn't. He stayed positive, he immediately grabbed the opportunities it afforded, looked to the future and was extremely proactive in recruiting VK. He's then backed him. Things on the field are nothing short of amazing. Things off the field are clearly moving in the right direction. Following relegation Alan and his friends faced a huge test and they passed it. They will shortly face an even bigger one, fingers crossed. Can they keep us in the Premier league, keep the football exciting and not turgid and continue recruiting within our tight budget, all whilst servicing and reducing the debt they seem to have saddled us with. So far they've proved to be quietly extremely clever and very shrewd. They've done well and have earned my trust, for now, but ultimately there's a long way to go.
Think this sums my feelings up. The club was in dire need of freshening up. Last season and the season before it were complete drags and offered little in entertainment and in the meantime we had people sniping.."Well this is little Burnley..What do you expect?" Almost as if they had given up hope of anything better.
Pace (aided by his appointment of VK) has shown there is another way. Ripped it up and started again. It is an incredibly promising start. That's all it is. He can only be judged on time. The direction of travel does look exciting.
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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 6:02 pm

Venkys might have money but they've no clue about running a football club.
Pace and co do have previous experience which is probably proving quite helpful.

Our off field revenues have been way to low for years, but there have been untapped streams as I've pointed out above.
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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 6:03 pm

Big Vinny K wrote:
Mon Feb 13, 2023 6:00 pm
The way some of these local companies have been treated in the last couple of years has not been the best tbh.

I know 2 of these local companies had sponsored the club for the best part of 20 years - both businesses did it not for any advertising (they got very little if no return) but did it because the directors were big fans of the club.

I don’t know whether these national companies are paying more or not but I do know that when times were difficult for the club it was the support of local businesses that were key to the welfare of the club and the way they have been recently treated was pretty shabbily and the loyalty they showed the club was not reciprocated in any way whatsoever.
I understand that, but equally the space was needed for bigger payers quite simply.
That's why moving the local sponsors to the led board by the junction was probably more effective than having them in the ground.

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 6:05 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 6:02 pm
Venkys might have money but they've no clue about running a football club.
Pace and co do have previous experience which is probably proving quite helpful.

Our off field revenues have been way to low for years, but there have been untapped streams as I've pointed out above.
Again, you seem to indicating there has been an increase in these streams with nothing to back it up.

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Re: Alan Pace

Post by Big Vinny K » Mon Feb 13, 2023 6:11 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 6:03 pm
I understand that, but equally the space was needed for bigger payers quite simply.
That's why moving the local sponsors to the led board by the junction was probably more effective than having them in the ground.
We will have to wait and see whether it has worked.
Plus one day ALK will have gone and those local businesses who have backed us for decades may never come back.
The big companies are only doing it to generate revenue from themselves and they only get decent exposure in the PL.
The local businesses in the large supported the club for very different reasons.

It’s a risky model either way - but we will find out in future years which one is best.

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Re: Alan Pace

Post by HistoricalClaret » Mon Feb 13, 2023 6:13 pm

ClaretPete001 wrote:
Mon Feb 13, 2023 5:59 pm
Outside of PL broadcasting the organic matchday revenue of the club is less than £20 million. Something akin to the turnover of Tesco on Centenary way.

There is almost nothing ALK can do to change the business model other than if their early talk of AI technology had some substance, which it didn't...! Or they have significant money to invest, which they don't...!

The club cannot exist outside of the PL with any substantive debt and the only reason ALK has been able to do what they have is because we sold £70 million worth of assets and have PL parachute money.

ALK took enormous risk with the club and have struck gold with Vincent Kompany.

The reality is that MG and Co have walked off with £200 million and ALK have bought a club for £200 million allegedly using £15 million of their own cash. They could sell the club for £30 million now and double their return.

All ALK have is huge cajones and frankly so little knowledge of the English football pyramid that they are unaware of the large numbers of far more successful businessmen who have crashed and burned buying clubs like ours.

Farhad Moshiri is worth 1.7 billion - the Venky's have a business worth 1.5 billion - to name two.

VK has saved Burnley and if the club emerges from this unscathed he will be without doubt one of the most important managers we've had bar none.

And yes it feels better caning Rovers and PNE 3-0 and winning every week than drawing at home to Brentford in the PL. Football is a matter for the heart business isn't: conflating the two just generates sh*te on forums like these.
The amount of incorrect things you have managed to combine into one statement must be a record jesus christ for a starter google david checketts a member of ALK and aa director of the club then continue to claim ALK has no money. Claim they have no knowledge of the "English Game", They do. How does their AI tech talk have no substance we signed a player through AI scout for the academy the first of hopefully many and their algorithm based scouting system is working wonders when combined with VK and his contact list. If your going to criticise or complain at least do it with facts.
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Re: Alan Pace

Post by Lancasterclaret » Mon Feb 13, 2023 6:16 pm

Kept out of stuff like this to be honest

Worth saying though that American sports customer service/expectations/marketing is top notch

I'm not saying that ours is bad, but the Americans will have very different ideas, and its very possible that adaptation and change might not be something that everyone can deal with easily

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Re: Alan Pace

Post by ClaretPete001 » Mon Feb 13, 2023 6:19 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 6:02 pm
Venkys might have money but they've no clue about running a football club.
Pace and co do have previous experience which is probably proving quite helpful.

Our off field revenues have been way to low for years, but there have been untapped streams as I've pointed out above.
Not true God. Garlic significantly increased non PL broadcast revenue - have a look at the accounts.

Anyone can point to pie in the sky revenue streams and say 'look there you go...' but Rovers have a lower matchday revenue with owners who own an international business and so have PNE who have billionaire owners.

Look at comparable clubs and you will see that outside the big 6 non PL broadcast revenue falls off a cliff.

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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 6:25 pm

ClaretTony wrote:
Mon Feb 13, 2023 6:05 pm
Again, you seem to indicating there has been an increase in these streams with nothing to back it up.
Ok, but as I've said twice now, we have to wait for the accounts to see if it's worked.
Some of us have patience, you clearly don't.

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Re: Alan Pace

Post by NRC » Mon Feb 13, 2023 6:28 pm

Quickenthetempo wrote:
Mon Feb 13, 2023 8:40 am
As the prime driver on this board for a better social media presence, now we are the best in the transfer reveal market, how has it helped the club?

Are we financially better off for it do you think? Are we classed as having a bigger world wide supporter base?
GodisaDJay did a good job of answering your question to him.

Social media remains a bit of an intangible in terms of measuring ROI. If we think of ours as video content, part of which is player announcements, or the campaigns through presence on IG/TT/Twitter etc then the social media budget will probably yield a higher ROI than more traditional marketing campaigns through more traditional media. We're in the sports industry, so the media play is an interesting one. Merchandise is highly tribal in its appeal. Just because the reveal video is good for player XYZ isn't likely to have a fan of an alternate team buy it, but it does increase the potential in international markets where our presence is universally streamed via various channels.

Let's also consider what GDJ said about attracting investment..... yes, they look at the books and the deal, but there is the attraction in the first place - the placing on the radar. it's not just investment, in fact it's even more so talent attraction and retention - again intangible (meaning hard to attribute), but necessary. it's literally brand-building, hitting the right talent audience (younger) in the right way (in their language).

I would argue that increased merchandise or matchday revenue are good targets for social media activity - even though both are tribal and geographically limited. Addressing this aspect I know several sports teams who focus on improving the matchday experience in order to increase the rate of spend from fan1. Getting fan1 to the ground earlier, making being present worthwhile, providing access to spending opportunities.... letting them know where the line for urinals is shorter in real time. Multiply that from Fan1 to fan20000 - so the target is the marginal propensity to spend.

All in all that we're lifting the social experience is absolutely the right thing to do. I'm surprised it's taken this long to advertise for a technical director. What I'm witnessing professionally at other sports teams is amazing and I'm glad "my" club is now one I can look to as it finds it's social media feet
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Re: Alan Pace

Post by AlargeClaret » Mon Feb 13, 2023 6:36 pm

Thus far Pace and his advisors have done a very solid job indeed . They know an immediate prem return was an absolute must. While they liquidated player assets ( they had no choice whatsoever as they wanted out)

Let’s not forget though , until we’re debt free in the prem with a very good cash surplus and a pro rata asset base , add a good steady “mid table” level and settled club can we say ALK “ progressed us”

I like AP as a person and though he got a quite incredible deal
I believe the gamble will pay off and he’ll leave somewhat richer as will ( hopefully ) the club . This season is fluff , it’s next season that will shape the clubs future either way .

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Re: Alan Pace

Post by Somethingfishy » Mon Feb 13, 2023 6:42 pm

I can understand some of the concerns but what I can't be doing with is the"Little Burnley" mentality. The local club for local people mentality. The insular attitude we get mocked for. Fear of change and anyone from the outside with their newfangled ideas. It held Burnley back as a town for years but just recently times have changed and the football club is one facet of this change.
A few of those types are populating this thread.

Think bigger. Aspire for better.
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Re: Alan Pace

Post by Vegas Claret » Mon Feb 13, 2023 6:45 pm

Lancasterclaret wrote:
Mon Feb 13, 2023 6:16 pm
Kept out of stuff like this to be honest

Worth saying though that American sports customer service/expectations/marketing is top notch

I'm not saying that ours is bad, but the Americans will have very different ideas, and its very possible that adaptation and change might not be something that everyone can deal with easily
well said

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Re: Alan Pace

Post by GetIntoEm » Mon Feb 13, 2023 6:45 pm

I'm pretty sure classic football shirts won't be paying us anywhere near what a a first rate sponsor like a Chinese betting company pays

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Re: Alan Pace

Post by ClaretPete001 » Mon Feb 13, 2023 6:45 pm

HistoricalClaret wrote:
Mon Feb 13, 2023 6:13 pm
The amount of incorrect things you have managed to combine into one statement must be a record jesus christ for a starter google david checketts a member of ALK and aa director of the club then continue to claim ALK has no money. Claim they have no knowledge of the "English Game", They do. How does their AI tech talk have no substance we signed a player through AI scout for the academy the first of hopefully many and their algorithm based scouting system is working wonders when combined with VK and his contact list. If your going to criticise or complain at least do it with facts.
Ha ha very amusing.

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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 6:47 pm

NRC wrote:
Mon Feb 13, 2023 6:28 pm
GodisaDJay did a good job of answering your question to him.

Social media remains a bit of an intangible in terms of measuring ROI. If we think of ours as video content, part of which is player announcements, or the campaigns through presence on IG/TT/Twitter etc then the social media budget will probably yield a higher ROI than more traditional marketing campaigns through more traditional media. We're in the sports industry, so the media play is an interesting one. Merchandise is highly tribal in its appeal. Just because the reveal video is good for player XYZ isn't likely to have a fan of an alternate team buy it, but it does increase the potential in international markets where our presence is universally streamed via various channels.

Let's also consider what GDJ said about attracting investment..... yes, they look at the books and the deal, but there is the attraction in the first place - the placing on the radar. it's not just investment, in fact it's even more so talent attraction and retention - again intangible (meaning hard to attribute), but necessary. it's literally brand-building, hitting the right talent audience (younger) in the right way (in their language).

I would argue that increased merchandise or matchday revenue are good targets for social media activity - even though both are tribal and geographically limited. Addressing this aspect I know several sports teams who focus on improving the matchday experience in order to increase the rate of spend from fan1. Getting fan1 to the ground earlier, making being present worthwhile, providing access to spending opportunities.... letting them know where the line for urinals is shorter in real time. Multiply that from Fan1 to fan20000 - so the target is the marginal propensity to spend.

All in all that we're lifting the social experience is absolutely the right thing to do. I'm surprised it's taken this long to advertise for a technical director. What I'm witnessing professionally at other sports teams is amazing and I'm glad "my" club is now one I can look to as it finds it's social media feet
Having recently been to watch San Jose Sharks and the 49ers play at home, there are definitely things we could do to improve the match day experience.

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 6:47 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 6:25 pm
Ok, but as I've said twice now, we have to wait for the accounts to see if it's worked.
Some of us have patience, you clearly don't.
Nothing about me not having patience - all about you talking about improvements with absolutely nothing to back it up

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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 6:48 pm

GetIntoEm wrote:
Mon Feb 13, 2023 6:45 pm
I'm pretty sure classic football shirts won't be paying us anywhere near what a a first rate sponsor like a Chinese betting company pays
No they aren't, however the exposure we've had from the designs of the shirts, their ability to ship worldwide and the fact we've moved away from a betting company are all good things

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Re: Alan Pace

Post by GodIsADeeJay81 » Mon Feb 13, 2023 6:50 pm

ClaretTony wrote:
Mon Feb 13, 2023 6:47 pm
Nothing about me not having patience - all about you talking about improvements with absolutely nothing to back it up
We aren't going to agree, so let's leave it there.

Whilst I've got you though, the twitter page for this site is quite dull/monotonous, it could certainly be improved and help direct traffic to this forum, which in turn would get you better advertising deals etc.
Just a thought ...

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Re: Alan Pace

Post by Paul Waine » Mon Feb 13, 2023 7:01 pm

ClaretPete001 wrote:
Mon Feb 13, 2023 5:59 pm

The reality is that MG and Co have walked off with £200 million and ALK have bought a club for £200 million allegedly using £15 million of their own cash. They could sell the club for £30 million now and double their return.
Hi Pete, how are ALK going to sell the club for £30 million and double their return? Who is going to pick up the money that ALK owe to BFC? Wouldn't the truth of your figures be ALK sell the club for £230 million and use £200 million of that amount to repay the money that ALK have borrowed from the club to buy it for £200 million in the first place?

Yes, I know my figures aren't really correct. But, I think you will get my point. Someone will always be responsible for the money that BFC has loaned to Calder Vale/Kettering Capital and the rest of the ownership chain if and when ALK/VSL sell their equity stake to new owners.

However, in my opinion, this is not going to happen for many years.

UTC

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Re: Alan Pace

Post by roperclaret » Mon Feb 13, 2023 7:02 pm

ClaretTony wrote:
Mon Feb 13, 2023 4:31 pm
I’ve never known a turnover of staff like we’ve witnessed at Burnley since the takeover. Four more gone or going in last couple of weeks.
But that can be a good thing. I know from experience, companies plodding along with legacy employees can quickly become far more productive and dynamic by replacing them.
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Re: Alan Pace

Post by Matt_Whalley » Mon Feb 13, 2023 7:06 pm

ClaretTony wrote:
Mon Feb 13, 2023 4:47 pm
Where is the improvement in advertising and sponsorship?
One example of improvement in sponsorship would be the partnership with Classic Football Shirts.

I work in advertising, I’m currently working on one the largest sports brands in the world, and these collaborations are very important.

It’s not simply about how much less CFS might have paid to be the shirt sponsor than the last few. It’s the shared goodwill generated.

Half-time competitions, the Endsleigh charity match, social media content… they have been a genuine partner. CFS have a growing brand of their own and they are proud to sponsor Burnley—sharing our success with a wider audience.
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Re: Alan Pace

Post by Big Vinny K » Mon Feb 13, 2023 7:11 pm

GodIsADeeJay81 wrote:
Mon Feb 13, 2023 6:48 pm
No they aren't, however the exposure we've had from the designs of the shirts, their ability to ship worldwide and the fact we've moved away from a betting company are all good things
Personally I am glad we have moved away from a betting company as our shirt sponsor - but for moral / ethical reasons rather than commercial.

My guess would be that the only reason we don’t have a betting company as our shirt sponsor is because none of them made us an acceptable offer (or any offer). We know that being in the championship cannot be compared to the PL in terms of our shirt sponsorship deal so it will ge interesting when / if we go up whether the new owners can match the last shirt sponsorship deal. Personally I would be surprised if they did.

The other points you raise about exposure, ability to ship worldwide I do not recognise as new benefits from the new ownership - not at any kind of materiel level anyway. I think for a club like ours there will always be a pretty low ceiling (in the whole scheme of things) on the revenue we can generate from our merchandise and shirt sales. We don’t and never will have the fan base or match day number of people attending the game for any new initiatives to make much of a difference. Indeed the simplest improvement they could make which would have the biggest impact is to get the new shirts out in a more timely manner…..and even involve a few supporters in helping choose the final designs.
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Re: Alan Pace

Post by buzzclarets79 » Mon Feb 13, 2023 7:15 pm

One thing you can’t put a price or a figure on is the feel and atmosphere around Burnley & Turf Moor these days. That’s down to the board and Kompany and of course the players. The buzz around match days is something to really behold.
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Re: Alan Pace

Post by AGENT_CLARET » Mon Feb 13, 2023 7:16 pm

ClaretTony wrote:
Mon Feb 13, 2023 5:16 pm
So basically you have no thing that confirms there has been an improvement
Have you they haven't ???????????

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 7:27 pm

AGENT_CLARET wrote:
Mon Feb 13, 2023 7:16 pm
Have you they haven't ???????????
I wasn’t the one claiming anything. It was God…..

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Re: Alan Pace

Post by 123EasyasBFC » Mon Feb 13, 2023 7:57 pm

ClaretTony wrote:
Mon Feb 13, 2023 4:31 pm
I’ve never known a turnover of staff like we’ve witnessed at Burnley since the takeover. Four more gone or going in last couple of weeks.
Does the turnover is staff really matter, some staff way dated and needed moving on

Then there was the rumour of the long serving well respected guy in the media team who was caught sending emails slagging the new ownership off

If things like that happen, turnover will be high

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Re: Alan Pace

Post by Somethingfishy » Mon Feb 13, 2023 7:58 pm

ClaretTony wrote:
Mon Feb 13, 2023 7:27 pm
I wasn’t the one claiming anything. It was God…..
Didn't Joan of Arc say that as the flames got higher? :D

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Re: Alan Pace

Post by 123EasyasBFC » Mon Feb 13, 2023 7:59 pm

ClaretTony wrote:
Mon Feb 13, 2023 5:16 pm
So basically you have no thing that confirms there has been an improvement
Do you have anything to confirm there hasn’t been improvements?

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Re: Alan Pace

Post by Devils_Advocate » Mon Feb 13, 2023 8:03 pm

Somethingfishy wrote:
Mon Feb 13, 2023 7:58 pm
Didn't Joan of Arc say that as the flames got higher? :D
Yep not long after she commented on how she wished she'd stuck to her hiatus from Burtons Menswear messageboard for just a little bit longer

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Re: Alan Pace

Post by ClaretTony » Mon Feb 13, 2023 8:23 pm

123EasyasBFC wrote:
Mon Feb 13, 2023 7:59 pm
Do you have anything to confirm there hasn’t been improvements?
As I’ve already posted, I wasn’t making any claims.

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Re: Alan Pace

Post by 123EasyasBFC » Mon Feb 13, 2023 8:46 pm

ClaretTony wrote:
Mon Feb 13, 2023 8:23 pm
As I’ve already posted, I wasn’t making any claims.
When you go to the game or around the ground do you ever look and think improvements have been made?

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