But will it make me buy a KFC?Rowls wrote: ↑Wed Mar 19, 2025 8:10 pmWhether it drives sales will be getting analysed thoroughly.
In the meantime, here's a thread on the subject of KFC so it appears to have done what it set out to do in terms of making itself noticeable and memorable.
People don't think what they feel, don't say what they think and don't do what they say.
Maybe it will, maybe it won't.
Haha. Made me chuckle and cluckle
KFC is one of the lesser processes of the fast foods. You can do a lot worse than KFC.
Very strange times indeed. And what a weird video, very Soylent Green as others have mentioned. It seems to imply, let's sacrifice humans and turn them into chicken nuggets then smother them with gravy. I suppose it has achieved its goal of getting people talking about it. It will be interesting to see if sales increase.
The chicken theme has been in KFC for a number of years. I noticed it after lockdown but I'd just moved back to the country.Anonymous Claret wrote: ↑Fri Mar 21, 2025 8:25 amVery strange times indeed. And what a weird video, very Soylent Green as others have mentioned. It seems to imply, let's sacrifice humans and turn them into chicken nuggets then smother them with gravy. I suppose it has achieved its goal of getting people talking about it. It will be interesting to see if sales increase.
I am a veggie and I never go into these corporate fast food hellholes unless I am with my mates going to the football. Its probably been over a decade since I have been in a KFC and this advert won't be encouraging me to go anytime soon.
"The broad theme seems to be that they're happy to associate chicken (the animal) with chicken (the meat). The current advert(s) are an extension of this theme".Rowls wrote: ↑Fri Mar 21, 2025 9:33 amThe chicken theme has been in KFC for a number of years. I noticed it after lockdown but I'd just moved back to the country.
The broad theme seems to be that they're happy to associate chicken (the animal) with chicken (the meat). The current advert(s) are an extension of this theme.
It's infintiely more subtle and intelligent than most on this thread would ever perceive. If you've ever had the misfortune to be in a KFC in a city centre late at night you might have a much better understanding of their core demographic than if you buy a drive thru with your family once or twice a year. It's this young, urban demographic that they're mostly aiming at.
Haha yeah it sounds self explanatory but it isn't. Like how gravity is really easy to understand (object are attracted to each other, rather than "things fall down") but in order to be the first to get there you have to have the kind of intelligence that ask, "why do things fall down?"CalamityClaret wrote: ↑Fri Mar 21, 2025 11:15 am"The broad theme seems to be that they're happy to associate chicken (the animal) with chicken (the meat). The current advert(s) are an extension of this theme".
This made me laugh Rowls. It's a pretty big ask for the marketing department to try and hoodwink the public into thinking that chicken doesn't come from a chicken. Beef and pork manufacturers have it too easy
Well done for being one of the very few who can understand it.dougcollins wrote: ↑Fri Mar 21, 2025 11:24 am[quote=Rowls post_id=2527310 time=1742549614
It's infintiely more subtle and intelligent than most on this thread would ever perceive.
Thank you.
Thanks Rowls,Anonymous Claret wrote: ↑Fri Mar 21, 2025 3:21 pmThank you.
It's actually not that difficult to comprehend, it's more a case of people being oblivious to how little conscious thought goes into their decision making.
The rule of thumb for 99%+ of decision well ever make is this: We decide things subconsciously and make conscious justifications for the decisions we've already made.
That's why adverts don't have much in way of logic of sense to them. It's why, when you think about them consciously, they don't make a lot of sense.
If you accept that decisions are controlled by subconscious mental processing, the advert starts to begin to make sense.
That's possible. Bad advertising can turn people away from products.Anonymous Claret wrote: ↑Fri Mar 21, 2025 3:21 pmOn the flip side adverts like this may actually consciously turn people away from buying the product.
That's why I am intrigued to know whether sales will increase or decrease after this campaign. There is a possibility that they may lose more customers than they gain.
Soon it's not even going to be Kentucky Fried Chicken when Yum brands move the headquarters from Louisville, Kentucky, to Plano, Texas.
Unhappy viewers contacted the ASA saying it is “distressing for children to see”, as the man “is apparently drowned or deep-fried”. Others felt the ad “promotes cannibalism”, “glorifies cults [or] satanism” or “mocks Christianity” and the practice of Baptism.Fretters wrote: ↑Tue Apr 15, 2025 11:49 amThis is now the most complained about advert of the year:
https://www.marketing-beat.co.uk/2025/0 ... 6-61367656
So, winner for KFC!
The original store in the UK is the one in Preston centreDark Cloud wrote: ↑Thu Mar 20, 2025 6:16 pmIn the 60's and 70's my aunty lived in a house on the main Preston road at Salmsebury (next door to what at the time was a petrol station) At the time it really was extremely busy as it was the main road from East Lancashire to the Fylde coast and when that KFC was opened just a few hundred yards from her house it was (I believe) only the second one in the country. My aunty got a job working evenings and weekends there and on one famous occasion was actually visited by "The Colonel" himself, over from America, looking extremely old and exactly like he's portrayed in the logo.
As an aside, the guy was never a colonel or indeed in the military, but was a car salesman (amongst other jobs) before retiring and at 66, hard up and bored, started a single fried chicken joint somewhere in the states. The rest is history and at 80 he was a multi millionaire! (Haven't double checked all those facts, but that's the gist of it I believe)
