As I've recently moved house I went on to my account and saw that I hadn't yet got round to updating my address - which I promptly changed.
I thought i'd double check with the club that they'd received my updated change of details to receive a reply as follows:
"Hi,
The file that we send away to get the cards printed and then sent out was sent around the 12th June. If your address has been changed after this date, the card will be sent to your old address.
Kind regards."
There were three problems here for me:
1) I'd received no prior info from the club suggesting that the new cards would be being issued or given an opportunity to confirm my address prior to issuance.
2) Why promote new season card issuance on June 27th when the address details were sent off on the 12th therefore potentially creating the very problem i'm now enduring.....?
3) The club didn't really offer me a solution to my problem in the email?!
So I've rung the club.....
BFC: "Can't you go round to your old address?"
ME: "No it was a rented property, the landlord lives in the Far East, its nowhere near my new address and I don't even know if its occupied."
BFC: "Well we can't issue you another one."
ME: "Am I the only person in this predicament? Its seems that many people may have this problem having neglected to update their details and then finding out that the cards have been issued without any prior warning."
BFC: "Yes we've had loads of people ringing up. They are all going round to their old houses to ask for their cards."
ME: "Well I can't really do that. And what if the new tenants are just throwing away old mail?"
BFC: "Ok, here's what we are going to do: we will send a letter to old your address and ask the people there to send us your season card back."
Brilliant

I sincerely hope nobody else is in the same boat as me......