Fair enough, I couldn’t remember the exact wording, but I think he then gave Brighton as an example of how it had worked and was shot down on that (their spend). After which he fell silent and was basically looking at his shoes.ClaretTony wrote: ↑Mon Aug 12, 2024 8:51 amHe says, relating to the way we are doing things: "I do believe it can work, it absolutely can work." That's not silent.
My point being that his initial, quite weak, challenge was shot down immediately. Checketts wasn’t buying it. He was probably expecting the response. It’s good that we don’t have a load of nodding dogs in that room and that the strategy is being challenged and I took the silence at the end as an acceptance of his point.
I’d also say, in a Boardroom context, it’s incredibly rare and serious for a Chairman/CEO’s strategy to be brought in to question so forthrightly in front of other investors and his own staff at a Board meeting. Usually these pieces of “feedback” are given in personal conversations out of the wider glare. It’s highly embarrassing for that to happen so openly… to the extent I have to question whether that scene was staged but it was so fluid, and Matt read the wrong lines if it was.
Alan will have no choice but to reflect and adapt the strategy to address those concerns. I’m not saying he’ll abort the strategy, but in future it’ll have to address the feedback from the Board.
Which, I believe is a process that has started with the Parker appointment and change to Head Coach, wouldn’t you agree?